OnDeck's Justin Brady asks the tough questions about sales incentives and customer relationships. Discover why memorable beats monetary and the three pillars that drive results.

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Hello, I'm Naomi Simson — and we’re back with a brand new season of Handpicked, my podcast where real business owners bring me their real questions.

Season five is here (can you believe it?), and wow — the entrepreneurs have really brought the big ones this time. We’re talking about everything from how to motivate today’s sales teams  to how to build a culture of recognition that lifts everyone — not just the loudest voices.

These are the kinds of questions that cut through the noise. No fluff — just real, actionable insights for anyone growing a business, leading a team, or simply trying to get the best out of their day.

Each episode is short, sharp, and packed with ideas you can use immediately. Because sometimes, all it takes is a new perspective — and a little courage to ask.

Join me every Monday for Handpicked.

Naomi x

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What is your brand promise? 

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In this short extra I look stratergy made simple 

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Venkatesh has been in business for almost a decade and he is really wanting to scale. I ask him to consider the constraints of the business and what is holding him back. He wants to know if being boutique is good and how to appeal to larger customers - as a twist at the end I ask him to dream about what his business will look like in five years time. Do you dream about what is possible?

Don't forget to rate, review and refer Handpicked. 

Thanks to our season sponsor - BIZCOVER , see the link https://www.bizcover.com.au/

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In this short extra I explore the importance of owning a space. 

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If you have a busines idea then this is the episode for you. Chris has a design patent and now he wants to take his project further. I challenge him on some of his thinking, ask him about success and lead him towards next steps.

Don't forget to rate, review and refer Handpicked. 

Thanks to our season sponsor - BIZCOVER , see the link https://www.bizcover.com.au/

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Have you explored what your Gross Margin is per employee?  

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In this episode a give a reality check to this pre-revenue founder. I think it is important to ask challenging questions, to hold up the mirror but also to offer some alternatives. There are althernative sources of money, as I always say debt is cheaper than equity. I talk about customer funded business models, joint marketing and proof of concept. 

Don't forget to rate, review and refer Handpicked. 

Thanks to our season sponsor - BIZCOVER , see the link https://www.bizcover.com.au/

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In this short extra, I give you one of my favourite rules of buisness 

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