In the first episode of Hands On…with Moonstone, we sit down with Susan Lee, founder of Wilder Los Angeles—a vintage retail store once known as “The Secret Shop.” Susan shares her journey growing up in Los Angeles as a first-generation Korean American and how her upbringing shaped her path into fashion, denim, and entrepreneurship.

We dive into building Wilder from the ground up, the realities of running a small retail business, and creating a space rooted in community, storytelling, and intention. Susan also reflects on her father’s legacy in helping establish Koreatown—once referred to as Korean Village—and how history, identity, and place continue to influence her work today.

Whether you’re a maker, a creative entrepreneur, or simply curious about the people behind your favorite small businesses, this conversation is full of insight, inspiration, and honesty.

Connect with Susan & Wilder Los Angeles

Instagram: @wilder_losangeles

Shop Address: 2151 West Sunset Boulevard, Los Angeles, CA 90026

About Hands On…with Moonstone

A podcast from Moonstone Media & Design, highlighting artisans, makers, and creative entrepreneurs keeping craft, creativity, and heritage alive. Through candid conversations, we explore the creative process, business building, and the human stories behind the work.

Connect with us

Instagram: @jessicafreund | @hands.on.podcast

Website: moonstonemediadesign.com

Email: [email protected]