Handyman lead generation can feel like a shortcut to steady work, but are pay-per-lead platforms actually eating your profits?

In this episode, Becca from The Handyman System and Caleb from North Seattle Handyman unpack the real cost of relying on Angi, Thumbtack, HomeAdvisor, and Yelp. You will hear where these sites fit in a startup strategy, why they often push prices down, and which long-term marketing moves put you back in control.

We cover:

How lead-gen sites make money and why that matters for your margins

The hidden power shift that happens when you chase every incoming lead

Short-term vs long-term marketing: when to test lead-gen platforms and when to walk away

A beginner friendly SEO plan that beats pay-per-lead costs

Practical steps to turn one-time platform leads into repeat Google reviewers

Leaning on “cheapest and fastest” is a race to the bottom. Tune in to learn how to build a lead engine that values your craft and keeps your calendar full.

Need a simpler path to high value clients? Join our free masterclass and see how Ready Roll Sites can turn your web presence into a profit driver: theindemandhandyman.com

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