Hanson & Hunt

Thanks for listening! Here’s the second edition of our “Hot Topics” series. The focus of the discussion in this show is on gender differences in the practice of public relations, and work-life balance for women in PR roles. We’re joined by Amelia Reigstad, faculty member at the University of Minnesota Hubbard School of Journalism & Mass Communication. And, Amie Hoffner, vice president and director, Corporate Communications, at TCF Financial Corporation. Reigstad recently researched how gender and different communication styles and personality traits of men and women contribute to the culture of the PR workplace. And, how PR practitioners often “perform” in their roles. While Hoffner has done research on work-life balance and the reality of what that means today for women in PR. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s our June episode: The Quick News & Quick Takes segment this month includes stories about how Facebook is hiring people to help combat fake news (4:35), the huge increase in the creation and consumption of the story format, like Instagram Stories (5:20) and a study on journalists’ options of the press release (7:30). The Talking Points Spotlight highlights how Macy’s is using employees in a role usually reserved for third party influencers (9:05). And, the three Talking Points in this episode feature discussions about content workflows with some advice for creating and managing content (14:05), an article that seeks to explain why most social media manager jobs are filled by women (22:05) and the takeaways for communicators in Mary Meeker’s 2018 Internet Trends Report (36:55). Plus, the Talking Points Shoutout for this month goes to Martha McCarthy Krueger of The Social Lights. She talks about her agency and how it got started, and their future (43:10). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s a bonus episode for June, as Kevin and Arik talk with Brad Ruiter, vice president of communications for the Minnesota Timberwolves and Minnesota Lynx basketball teams. In this interview, he talks about his role and how his staff is structured, the day-to-day work for professional sports, and offers advice for anyone looking to get into sports PR, among other topics. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s our May episode: The Quick News & Quick Takes segment this month includes stories about the rise of Reddit (3:20), the 2018 USC Annenberg survey on Global Communications and PR (4:45), and the end of the Klout era (7:40). The Talking Points Spotlight highlights the conference calls that The New York Times is hosting for certain subscribers (9:45). And, the three Talking Points in this episode feature discussions about an article Arik wrote about why agency experience is so valuable (12:05), the 10 year anniversary of the book “Groundswell” and what it got right about social media and where we go from here (24:30) and why there’s an overemphasis on content tools over content creation and strategy (38:25). Plus, the Talking Points Shoutout for this month goes to George Fiddler of Olson Engage. He tells us about his work and career as a creative director (48:50). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s a bonus episode for April, as Kevin talks with Vineeta Sawkar, senior media relations manager for the University of St. Thomas. Vineeta spent the first part of her career in television news, as an award-winning reporter and anchor (she worked with Kevin at KSTP-TV in Minneapolis/St. Paul). In this interview, she talks about her work in TV, making the transition away from journalism to a corporate role and her latest position at St. Thomas. She also offers advice for PR pros and communicators for working with journalists. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s our April episode: The Quick News & Quick Takes segment this month includes stories about the response by companies and brands to Facebook’s controversy (2:45), LinkedIn’s decision to open up video uploads for companies (4:40) and why communicators everywhere need to pay attention to GDPR (7:00). The Talking Points Spotlight highlights how H&R Block handled “National Shred Day” (9:15). And, the three Talking Points in this episode feature discussions about a study that said employees would leave their company because of poor workplace communications (12:00), corporate storytelling (21:40) and alarming data about bots on Twitter (31:50). Plus, the Talking Points Shoutout for this month goes to Andy Jacobson, director of strategic communications at HealthFitness (37:55). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s a bonus episode for March, the first edition of our “Hot Topics” series. The focus of the discussion is the impact of “fake news” (or more appropriately, misinformation) being shared online. What can communicators and marketers do to make sure the truth about their companies, brands and organizations is not manipulated? We’re joined by Bruce Anderson and Susan Beatty. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s our March episode: The Quick News & Quick Takes segment this month includes stories about what YouTube creators really earn from their content (2:40), new data from the Pew Research Center about social media use (4:20) and the takeaways from the 2018 Infinite Dial study (5:25). The Talking Points Spotlight highlights an interesting podcast from McDonald’s (8:15). And, the three Talking Points in this episode feature discussions about the death watch for Facebook (12:45), a post that says companies and brands focus too much on their existing fans and customers (23:30) and why social sharing has continued to decline (30:05). Plus, the Talking Points Shoutout for this month goes to Kristin Zima, social media director at Optum. Arik talked with her about her role, what she looks for in hiring for her team, and more (36:30). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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Thanks for listening! Here’s a bonus episode for February, as Arik talks with Heidi McGuire, communications business partner for the Trane Commercial business, within Ingersoll Rand,. Their conversation covers her career path, the trends in communications that she’s paying attention to, how executives and employees have a stronger voice online, the Super Bowl activations in Minneapolis, and the challenge of engaging employees in internal communications. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group” there. Or, find each of us on LinkedIn.

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