Hanson & Hunt

The Quick News & Quick Takes segment includes stories about the FTC’s recent reachout to influencers and marketers (2:35), a lack of recognition for CEOs among their employees (3:30) and new data on podcast awareness and listening (5:10). The Talking Points Spotlight highlights Mall of America (6:45). And, the three Talking Points in this episode feature discussions about the supposed demise of corporate storytelling (8:50), the effectiveness of snark by brands in social media (26:45), and the most in-demand marketing skills in 2017 (32:10). The Talking Points Shoutout goes to Zach Spanton (35:30). Plus, in the Talking Points 2 Cents segment at the end of the show, Arik and Kevin weigh in on LaVar Ball’s ongoing antics (36:45), the NBA Playoffs (39:50), “Imposter Syndrome” (43:05) and the workplace obsession with “hustle” (48:10). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

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Arik and Kevin went on-location again, this time from the University of Wisconsin-Eau Claire. The episode features a conversation with UWEC Chancellor Jim Schmidt about his use of social media, blogging and thoughts on leadership communication (27:00). The Quick News & Quick Takes segment includes stories about the online engagement of CEOs (3:00), a Google survey about the brands that Gen Z thinks are "cool" (5:00) and the increasing use of brand stickers (6:45). The Talking Points Spotlight highlights the UWEC Instagram account (9:00). And the three Talking Points in this episode feature articles about career advice for the young public relations pro (10:45), the USC Annenberg study that predicts a convergence of PR and marketing (15:00), and why the web is still full of sites that are poorly designed for the user experience (22:55). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

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Is there a “truther” movement underway in marketing? Arik and Kevin discuss a post that said more people in the industry think “this internet stuff is a bunch of hooey.” Also, clients of PR pros are often confused about what PR really is or does, the importance of having differentiated content and serving a niche audience, YouTube picks up viewers and announces its own live TV service, and more. Plus, in the Talking Points “2 Cents” segment, news about an “Adulting School.” Yes, really. And, it’s March Madness time so of course there is some college hoops talk. For show notes, visit http://thetalkingpointspodcast.com.

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Communicators are talking about the 2017 Edelman Trust Barometer, so Arik and Kevin tee that up this month and discuss what it means for PR and corporate communications. Also, a new approach to influencer marketing and who should “own” it, revisiting the concept of “content shock,” the use of emojis in business communication, and more. Plus, in the Talking Points “2 Cents” segment, commentary about Gen Z (the “Pivotals”), working from home and the Super Bowl game/commercials. For show notes, visit http://thetalkingpointspodcast.com.

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The first episode of 2017 kicks off the new year with discussions about Help a Reporter Out (HARO), the PR implications of voice technology, and Richard Edelman’s PR predictions for 2017. Plus, in Quick News & Quick Takes: Facebook’s new live audio feature, a survey of social media use by executives, and the most-shared video brand of 2016. Also, in the Talking Points “2 Cents” segment, Arik and Kevin put on their talk radio hats and discuss Minnesota sports (the collapse of the Vikings’ season, the Gopher football’s team’s new rah-rah head coach and the strong start by the Gopher men’s basketball team), plus a New York Times story that looked at the unwritten rules kids apply to using social media with their friends. For show notes, visit http://thetalkingpointspodcast.com.

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The alarming rise and influence of fake news tops the discussion by Arik and Kevin in this month’s episode. They explore what it means for PR pros in companies and brands. Also, bloggers are apparently spending more time writing fewer posts, and that’s a good thing. Plus, IBM launches an internal radio station, a push for “programming” to replace the infatuation with different kinds of “content,” mobile solutions for employee communications and more. Also, a new segment to close the show: the Talking Points “2 Cents.” It will be a chance for Arik and Kevin to sound off on some non-communications topics at the end of every episode (of course, the current Minnesota sports landscape dominates their discussion in the inaugural edition).

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Arik and Kevin took the show on the road, to PR students at Winona State University. This episode features interviews with two WSU students, plus a Q&A segment that shows what’s on the minds of soon-to-be PR pros. Before that, the topics up for discussion include a silly but thought-provoking piece by 60 Minutes about the rise of social media influencers, new data on the corporate use of social media and a report that said no one is paying attention to press releases, or are they?

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Arik and Kevin talk about improving the PR agency/client relationship, and a desire by some companies and brands to move from producing more content to working with influencers to be more relevant to culture. Plus, what global chief communications officers view as their top priority, what’s keeping businesses from podcasting, and more.

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Interview edition - Jeff O’Keefe, the manager of digital and social media at Richard Childress Racing, joins Kevin to talk about his role, RCR’s approach to social media and content creation, and his view on the evolution of social media in NASCAR and the sports world.

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Should the brand exodus from Twitter begin? That’s one of the topics up for discussion by Arik and Kevin in this episode. Also, in Quick News & Quick Takes, what are reporters looking for in the subject line of your pitch? Plus, Walmart steals a page from James Corden. Is it the job of internal communications to monitor what employees are saying on your internal platforms? And, the PR strategy that only the NFL seems to be able to get away with.

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