Hanson & Hunt

Interview edition - Steve Lubetkin, managing partner of The Lubetkin Media Companies, joins Kevin to discuss podcasting. Lubetkin co-authored “The Business of Podcasting” with Donna Papacosta. The conversation address why a business, brand or organization should podcast, how to produce and host a show, and trends in podcast listening. And given his experience in PR and corporate communications, he also shares his perspective on how companies should structure their PR and comms teams for storytelling and content production.

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Interview edition - Steve Lubetkin, managing partner of The Lubetkin Media Companies, joins Kevin to discuss podcasting. Lubetkin co-authored “The Business of Podcasting” with Donna Papacosta. The conversation address why a business, brand or organization should podcast, how to produce and host a show, and trends in podcast listening. And given his experience in PR and corporate communications, he also shares his perspective on how companies should structure their PR and comms teams for storytelling and content production.

Guest co-host Susan Beatty - vice president of External Brand Communications at U.S. Bank - joins Arik and Kevin. They discuss a comprehensive new report on employee advocacy out this week from Altimeter Group. Also, just how prevalent is podcasting? Results from the latest Infinite Dial study should spark some ideas for communicators. Plus, a not too often thought about side effect of the increase in content from companies and brands.

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As the assumed reach and influence of the major social platforms continues to be called into question, where should companies and brands invest their social time and resources? In this episode, Arik and Kevin consider the shift to messaging apps as one solution. Part of that discussion also involves the continued consumer distrust of anything that looks like advertising, so is the solution “Trust Content”? Also on the trust angle, a post that wonders if there are benefits to creating unbranded content or websites? Plus, the Mayo Clinic’s use of Periscope makes the Talking Points Spotlight.

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Arik and Kevin discuss a content idea used by some mainstream media outlets, on their social channels, that should be copied by more companies and brands. Also, AVEs are soundly criticized by the PR industry, but what about impressions? And a study of content marketing output and engagement isn’t surprising - we should think about producing less content, right? - however customer service could be the answer.

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Companies and brands might be assuming that their employees have a significant level of social media skills. Arik and Kevin talk about why social media training should be prioritized in 2016. A recent post ripped the notion of ’brands as publishers,’ saying the success of content should be judged on views, links and shares. Plus, the declining sales of newspapers and what it means for earned media and media relations.

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Many companies and brands are thinking about, or already are, producing podcasts. Arik and Kevin recap an event they participated in on the topic, and talk about the opportunities and challenges of business podcasting. Also, does PR now have a stronger place in the marketing mix? Plus, a communications or PR degree provides a solid foundation for a PR career, but is it necessary?

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Arik and Kevin discuss a new report on the state of corporate social media (and employee social media advocacy), how PR pros can and should interact with journalists, a decline in traffic for some of the web’s biggest publishers, and what companies/brands can learn from the mainstream media for promoting their content in social media.

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Arik and Kevin close out 2015 with some thoughts on social sharing, video marketing, corporate spokespeople in social media, user experience on websites and why we all might need to put the phone down a little bit more, get offline, and take in our surroundings.

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The Fortune 500 is cooling on corporate blogging according to new data on social media usage by big companies. Arik and Kevin discuss that finding, plus the other platforms the F500 is active on. Also, breakfast emojis take over our Spotlight in this show. The blog comment might be on its way out on business blogs. And what journalists are looking for from PR and corporate communications.

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