One Nation has had a seismic surge in support since the start of the year, so how is it managing to attract attention and potentially voters?  

Part of it is One Nation and Pauline Hanson’s prolific use of social media.  

At the same time, we’ve seen former Nine journalist Karl Stefanovic embrace podcasting that platforms right-wing figures. 

Today, marketing expert Toby Ralph on why outrage goes so well online. 

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Toby Ralph, marketing strategist who specialising in persuasion