Happy, Healthy, & Wealthy Therapists

Amanda makes the case that comparing your intensive rate to what everyone else charges is the easy question dressed up as the hard one. The real question, the one most therapists skip right past, is what are you actually trying to buy back with that money? Time, peace, the ability to say no without panic, evenings that belong to you instead of your notes? That answer looks different for every therapist, and none of it gets solved by copying someone else's rate. She gets concrete about how to actually figure out your number, why therapy intensives change the math in a way that weekly sessions alone can't, and why the structure of your practice has to serve your actual life rather than the other way around.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here!

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda makes an argument that might be uncomfortable to sit with: the thing most therapists think is holding them back from premium fees, whether that's a missing certification, not enough years of experience, or a niche that isn't narrow enough, is almost never actually the thing. She walks through what really happens when clients book a therapy intensive, how the modality is usually the hook but the relationship is what keeps them, and why that distinction matters a lot for how you market your practice.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here!

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Most therapists change their fee, go out of network, maybe build out a specialized offer, and then wonder why inquiries aren't converting the way they should. Amanda's argument in this episode is that the clinical work changed, the business model changed, but the marketing never got the memo. She breaks down what clients paying premium fees out of pocket are actually looking for, why warm and generic doesn't answer any of their real questions, and what has to shift before the marketing and the fee start working together.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here!

This episode is sponsored by:

• Alma — learn more here
• Jane - use code: AMANDA2MO for a 2-month grace period

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda makes the case that premium therapy fees in 2026 have almost nothing to do with certifications, credentials, or years of experience. What's actually driving higher rates is positioning and access, and most therapists are missing both. She walks through how therapy intensives work as a catalyst not just for adding income, but for raising your weekly rate, rebuilding confidence in your clinical work, and shifting the way your entire practice reads to potential clients.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Register for my upcoming live webinar - The Premium Therapy Fee Method - happening on August 12th at 9am PST. This free 60-minute training will show you exactly what to work on to charge premium fees, and exactly what clients are paying premium fees for in 2026. (If you can't attend live, register to get the replay!)

The Back-to-School sale for the Therapy Intensives Academy is happening NOW! Join by 8/19 to get $500 off and 6 months free inside the VIP Community and SEO for Therapists membership. Check it out here!

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda gets into her own fee history, from her very first client at $85 a session to charging $400 to $500 an hour for therapy intensives, and what actually made each increase possible. This isn't a pep talk about charging your worth. It's an honest look at the two myths keeping most therapists underpriced, how to know when you're actually ready to raise your rates, and why staying too low for too long costs your clients something too.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Register for my upcoming live webinar - The Premium Therapy Fee Method - happening on August 12th at 9am PST. This free 60-minute training will show you exactly what to work on to charge premium fees, and exactly what clients are paying premium fees for in 2026.

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy
• Happy, Healthy, & Wealthy Therapists Mastermind
• Free Guide: 3 Steps to Double Your Income

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda makes the case for the one thing that has done more for her business growth than any offer, marketing strategy, or sales technique: capacity. If you're a therapist who knows your offer works and clients keep coming back, but you still feel like you're drowning, your problem probably isn't your strategy. It's that you are the entire delivery mechanism for everything in your business. Amanda gets into how she recognized that in her own practice, what finally pushed her to hire her first virtual assistant, how to know when you're actually ready, and which tasks to hand off first.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room.

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda calls out something she's been sitting with for a while: the obsession with building faster using AI, and why it's actually working against you. This isn't an anti-AI episode, but it is an honest one. She breaks down why handing your program design, landing page copy, and curriculum over to AI creates something that could belong to anyone, and in a crowded market full of therapists-turned-coaches, generic is the most expensive thing you can be. She also gets into the over-delivery trap, why five group calls a week is not the flex it sounds like, and what actually drives results in a coaching container. If you've been cranking out content and wondering why it's not landing, this episode is probably going to tell you why.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room.

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• SEO for Therapists Email Membership
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout.
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income
• SEO Freebie

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda sits down with Danielle Sampson, a licensed clinical social worker who went from seeing 28-30 insurance clients a week to building a thriving SEO business for therapists, launching a course, and starting a group practice, all within about a year. Danielle gets real about what it actually looked like to scale: the membership idea that flopped, the shoulder surgery that forced her to think differently about income, the late nights setting up systems she had no idea how to use, and the month she made more than she had in all of last year. She and Amanda also dig into what makes a coaching relationship actually work, why staying in the room longer than most people do matters, and how to think about profit versus revenue when your income starts to grow faster than you expected.

Connect with Danielle:

• Website: http://www.daniellesampsoncoaching.com
• Instagram: @smalltownseo
• Free 30-Minute SEO Webinar

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room.

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• SEO for Therapists Email Membership
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout.
• Free Training: 3 Steps to Booking Your First Therapy Intensive
• Free Guide: 3 Steps to Double Your Income
• SEO Freebie

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda pulls back the curtain on what scaling her coaching business actually looked like, including the four lessons she wishes someone had told her way earlier. She gets into why spending big before you've proven your concept is a trap, why complexity feels like progress but usually isn't, why hustle culture is just burnout with better branding, and why following someone else's blueprint to the letter can leave you building something you end up resenting. If you've ever looked at someone further along and wondered how they make it look easy, this episode is the honest answer to that question.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Get Instant Access to the Therapist Scaling Intensive Workshop: A 4-hour, hands-on virtual workshop for therapists who want to scale beyond private pay therapy sessions. You get the full on-demand scaling workshop replay, a fillable workbook, and bonus access to my Asana launch templates for just $197.

Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room.

Resources & Links:

• This episode is sponsored by:
  • Alma - learn more here
  • Jane - use code: AMANDA2MO for a 2-month grace period
• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout.

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.

Amanda wraps up the Summer Spark series by getting into what actually makes a launch work, and why most therapists unknowingly sabotage their own. She walks through the four core launch levers: bonuses, payment plans, guarantees, and urgency and scarcity, and breaks down how to use each one in a way that fits a therapist's business specifically. She also names the thing that trips most people up, which is learning the mechanics without thinking through how they apply to your specific offer, audience, and revenue goals. If you've launched something and it underperformed, or you're getting ready to put something out into the world for the first time, this episode gives you the framework to do it right.

Connect with Amanda:

• Follow on Instagram: @amandakbcoaching
• Check out the Amanda KB Coaching website

Get Instant Access to the Therapist Scaling Intensive Workshop: A 4-hour, hands-on virtual workshop for therapists who want to scale beyond private pay therapy sessions. You get the full on-demand scaling workshop replay, a fillable workbook, and bonus access to my Asana launch templates for just $197.

Apply here for the next round of the Happy, Healthy, & Wealthy Mastermind - a 6-month hybrid, high-level mastermind with high-touch 1:1 coaching for therapists who are ready to stop relying on trading hours for dollars (even premium ones) and scale beyond the therapy room.

Resources & Links:

• Therapy Intensives Academy - use code HHWPOD250 as a podcast listener to get $250 off at checkout.

Make sure to hit follow/subscribe so you never miss an episode!

Love the show? Leave a review for a chance to win a free coaching session with me each month. Apple Podcasts only allows one official review, so if you want extra entries, use the form below. Comments on Spotify episodes also count as entries!

→ Submit extra reviews here

Just a quick heads up, everything I share in this podcast is for informational and educational purposes only. It's not legal advice, financial advice, or tax advice. Every practice and every state has its own rules. So if you're wondering how something applies to your situation, make sure to check in with an attorney, accountant, or another qualified professional who can give you guidance based on your specific circumstances.