Happy Hour Hustle

Happy Hour Hustle

By 8THIRTYFOURBusinessMarketing
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Happy Hour Hustle episodes

  • Happy Hour Hustle #98: The Changing World of Local Media

    It's no secret that the local news world has been changing, from how journalists connect with the community to how they combat misinformation online (which is no easy task).

    Maddie and Alayna are once again joined by Lauren Kummer, a reporter and anchor at FOX 17, to talk about how her station and other local reporters are working through the changing social media landscape, building relationships with viewers, and much more.

    14 min
  • Happy Hour Hustle #97: Ask An Olympic Athlete

    Happy Olympics, Hustlers! This week we got the chance to talk to real-life Olympian, Ben Jefferies, and his coach, Scott Barnes. We asked them about what it takes to get to that level, what they are looking forward to the most, and advice for anybody else who wants to compete on the world's largest stage.

    21 min
  • Happy Hour Hustle #96: Pitching to the Media

    Maddie and Alayna sit down with Lauren Kummer, a reporter and anchor at FOX 17 in West Michigan, to talk about all the do's, don'ts and the definitely don'ts of pitching.

    Lauren gives advice to PR pros on how they can best grab the attention of a TV journalist. They also discuss the importance of relationships when dealing with reporters.

    10 min
  • Happy Hour Hustle #95: Renee Bauer

    Kim and Maddie sit down with Renee Bauer, author of She Who Wins and owner of Happy Even After Family Law. They talk about leadership, strength and what it takes to ditch your inner 'good girl.'

    27 min
  • Happy Hour Hustle #93: Let's Talk Crisis Management

    Big or small, every company faces a crisis at some point. How you handle it could mean the difference between irreparable reputation damage and moving forward.

    Kim and Maddie talk about what it takes to manage a crisis, who's done it well and the importance of making a plan.

    31 min
  • Happy Hour Hustle #92: Inside Influencer Marketing (Part 2)

    We just could not get enough of our conversation Aly Zuiderveen and Chelsea Sinke, known by their usernames @helloalymay and @mygrandrapidslife.

    Hear what these Grand Rapids influencers had to say about their red and green flags, and where they think the influencer marketing industry is headed.

    21 min
  • Happy Hour Hustle #91: Inside Influencer Marketing (Part 1)

    Is anything moving faster than the influencer world? Probably not.

    We sat down with Aly Zuiderveen and Chelsea Sinke, known by their usernames @helloalymay and @mygrandrapidslife, for a look behind the curtains.

    Hear what they had to say about what marketers are doing right, what they're doing wrong, and much more in Part 1 of our deep dive into Influencer Marketing.

    31 min
  • Happy Hour Hustle #90: Small Business Spotlight

    Here at 8THIRTYFOUR, we are all about supporting other small businesses. Because let's face it, we're badass.

    Ahead of Small Business Saturday, we talked to two small business owners here in Michigan (who happen to also be our incredible clients).

    Amy Sparks, president of Goldie, and Kelly Stroburg, publisher of nearlywed, share their stories of how they got started, and what it's like to be a small business owner.

    16 min
  • Happy Hour Hustle #89: How to Overcome Burnout

    Burnout has become a bit of a buzzword since the pandemic, but what is it really? Why do more women experience it? What can we do to overcome it?

    Dr. Dominique Pritchett, a nationally recognized mental wellness strategist and keynote speaker at this year's Inforum Capstone Dinner, joined us to talk about how to break the cycle.

    18 min

About Happy Hour Hustle

From the publisher's feed

It's happy hour with dogs, badass women, f-bombs, iced red wine, ADHD detours, questionable choices, and a whole lot of fun. The topics are random, the guests are awesome, and it's always a good time. Hosted by Kim Bode, creator of Big Deal Energy™️, Skills Survival School, and founder of 8THIRTYFOUR, a communications and learning company (19 years young); Happy Hour Hustle is real, unfiltered, and you're probably gonna need a nap after (we suggest listening at .5x).