Happy Hour Hustle

Federal employees are not the only ones hurt by a government shutdown. Small businesses and government contractors are also forced to reevaluate when our lawmakers can't agree on a budget.

Kim talks with Sue Tellier, the CEO of JetCo Federal, about how the looming shutdown is already impacting small businesses and what we can do about it.

It's a core belief here at 8THIRTYFOUR... the future is female. And women are definitely having a moment.

From our changing representation in the media to female stars taking over the world (looking at you Taylor), we're talking about the power of women and the power of female rage.

If you want to read more, make sure to check out our blog.

If you didn't already know, the 8THIRTYFOUR team loves a good drink... and patio... and rooftop... aaand the list goes on. In this episode, Derek, Emma, and Savannah sit down to chat about their favorite places to crack open a cold one and enjoy all the summer vibes. So, what do you say? Grab a drink and join us!

If you want more recommendations, check out our blog on the Best Grand Rapids Dive Bars.

When people mention SEO do you find your brain empty? We can help with that.

Emma sits down with Rowan, one of 8THIRTYFOUR's Account Managers and Knower of All Things, to discuss the basics of SEO... and a little bit more. From site ranking to keywords, we're covering all the bases.

If you're still looking for more SEO knowledge after this episode, check out some of our blogs & recommended resources:

• SEO Doesn't Happen Overnight
• SEO for Dummies
• Beginner's Guide to SEO
• Moz SEO Guides
• Moz Whiteboard Friday

Remember when we had to remind people not to eat Tide Pods? What about Chris Pine's iconic stare during the Don't Worry Darling press tour?

Well, lucky for you, the 8THIRTYFOUR team sat down to chat about all things social media trends, our favorites, plus some random tangents along the way. If you're looking for more social media insights & tips, check out these blogs:

• 2023 Social Media Trends
• Social Media Design Trends
• Creating a Social Style Guide
• 2023 Social Media Image Sizes
• 7 Tips for Setting Up a Social Media Campaign
• How to Conduct a Social Media Audit

You shouldn't wait for a crisis to happen before you have a crisis communications plan. That's why we're here to chat through every step. Simplified, it's all about OAF. Own it, apologize, fix it. Obviously, there are other details, but we'll let you listen in for the extra advice.

Need some reading material on the subject? We've got that covered too:

• The Evolution of Crisis Communications
• Presidential PR Blunders
• Brands Behaving Badly
• Earning Trust Back After Your Brand F*cks Up

We're talking about one of our favorite things — PR. The relationship between a journalist and a PR pro is an important one, so the team is breaking down what it means to be authentic, why pitching is hard work, and some of our favorite journalist stories. So, want to make the media love you? Get listening.

And, as we promised, you can find some PR blogs below:

• Back to Basics: Authenticity in Pitching
• Our PR Lifelines (Must-Haves)
• PR Professionals Need to Demand More
• The Rise of Affiliate Marketing

Kim sits down with Emma and Amberly to talk all about anti-resolutions for 2023. Plus, there's some margarita and chicken sandwich talk too — We love to keep you guessing.

If you love this episode and want more of our insights on why resolutions aren't the move, check out our blog.

We have a lot to say... especially about women-owned businesses. Kim chats with Jeffrey, 8THIRTYFOUR's Lead Graphic Designer, about what working for a women-owned business really looks like. So, grab a drink and get listening.

Move over, Happy Hour Hustle listeners. Our Gen Z team members are front and center in this episode. Kim chats with Emma and Amberly about internship takeaways, the "real world", and Gen Z lingo. We're pretty sure you'll vibe with this one.

Want more 8THIRTYFOUR? Check out our blogs. You know you want to.