My guest today is Rogier Verhulst, Director of Market Research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals with over 500 million members in 200 countries.

Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft.

FIND ROGIER ONLINE:

Twitter: @rogier_verhulst

LinkedIn: https://www.linkedin.com/in/rogierverhulst/

www.happymr.com

Today, my guest is Patrick Comer, Founder and CEO at Lucid. Lucid is the first global exchange for market research sample which introduced programmatic buying and selling to the market research industry.

Prior to founding Lucid, Patrick has a decorated career in market research and consulting that spans 2 decades. He lives with his wife and children in New Orleans.

FIND PATRICK ONLINE:

Twitter: @comerpatrick

LinkedIn: https://www.linkedin.com/in/comerpatrick/

https://luc.id/

www.happymr.com

In this interview, Matt covers building successful partnerships and teams in entrepreneurship, how he determines investment opportunities that works for him, and the what InnovateMR offers: quality, price, and trusted expertise. In hearing about his background, we learned particularly about staying ahead of the curve in technology and market research. 

FIND MATT ONLINE:

http://www.innovatemr.com/

LinkedIn: https://www.linkedin.com/in/mattdusig/

Twitter: @mattdeuce

Today, my guest is Alex Gelman, CEO of mTAB. mTAB has a platform for integrating and analyzing data so that brands make the most informed business decisions. Prior to founding mTAB, Alex worked as business consult at McKinsey and KRR.

FIND US ONLINE:

www.happymr.com

Facebook: https://www.facebook.com/pg/happymrxp

Twitter: @happymrxp

Instagram: @happymrxp

FIND ALEX GELMAN ONLINE:

LinkedIn: https://www.linkedin.com/in/alex-gelman-2373034

Twitter: @Alex_Gelman

mTAB: https://www.mtab.com/

In this episode, Alexandra and Jamin breakdown some of the key points of the interview with Ryan Barry, CRO of Zappi. In particulary, they cover some pitfalls to avoid in consulting firms, the power of Zappi's company culture, and the opportunity that tech brings to market research as well as the greater responsibility on researchers to bring analysis.

While technology has removed some of what market research held at the center of it's offerings, Ryan shows how tech also presents fertile new grounds for opportunities. With a focus on bringing the industry into the offensive, to take advantage of these new opportunities, Ryan shares a bit about how Zappi is implementing new tech and business models now. He also shares with us a bit about his background and some of the lessons he's learned through his career.

Kristin Luck, advisor to countless companies and founder of the Luck Collective as well as WIRe, shares her perspective on the industry trends. With a keen eye on marketing research's victories and failures in the past, she diagnoses what we should be keeping our eye on for the future.

Hi everyone! Alexandra here. I wanted to give a little shoutout to our partner podcast, MRx News, as well as let you know that there are always lots of helpful links in our shownotes. Be sure to check them out. Have a great day!

Jamin, Jayme, and Alexandra analyze Melanie's insights. We discuss in particular how to leverage the "whats" (data) and the "whys" (insights and analysis) to bring the most value to brands.

Hear a message from Alexandra about the complementary show, MRx News.