Happy Marketer Connection

Anne Candido, Co-Founder of Forthright People, joins Happy Marketer Connection to discuss Brand Love. Hear how to create connections with your consumers, turn your fans into brand evangelists, the three questions you need to be able to answer to have a brand, and what junior marketers and senior marketers can learn from each other. Connect with Anne at Forthright-People.com and on LinkedIn

Alan Sutton, VP Global Sales and Operations at Jay@Play, joins Happy Marketer Connection to discuss Heritage. Hear the pros and cons of working with family, how to build a global brand, be nimble as a company, resolve conflicts within your team and supply chain, and what the fashion and toy industry have in common. Check out Alan’s toys at JayAtPlay.com, HappyNappers.com, Lullabrites.com, BuyStuffaloons.com, and MushABelly.com

Alex Colkitt, the Content and Community Strategist for Sir Kensington's, joins Happy Marketer Connection to discuss Engagement. Hear why quality engagement is more important than quantity of impressions, how to engage with your customers and partners, how Sir Kensington’s champions the “dignity of food,” the erosion of trust and authenticity in social media, and Alex’s favorite examples of brands winning with engagement. Connect with Sir Kensington’s at SirKensingtons.com and join their community at SirKensingtons.com/TasteBuds

David Rich, the Founder of Palabra, joins Happy Marketer Connection to discuss Storytelling. Hear how he's building a business around storytelling, why we learn through reflecting, how to unleash your passion into your branding, embracing your entrepreneurial spirit during times of crisis, and his experience finishing the Ironman Triathlon right before his wife went into labor. Connect with David at Palabra.co, DavidJRich.com, and on LinkedIn at @DavidJRich

Chris Pyne, the Founder and President of Junction 37, joins Happy Marketer Connection to discuss Values. Hear how to establish strong company values, maintain discipline as part of your company culture, be a source of stability as a brand, what traits to look for when hiring, and Chris’s journey to start his own agency. Connect with Chris at Junction37.com and on LinkedIn

Michele Muhammad, the Chief Marketing Officer of DSE Healthcare, joins Happy Marketer Connection to discuss Transformational Marketing. Hear how to transform your brand, give back with your marketing efforts, market to multiple generations, manage supply chain challenges, and become a CMO. Connect with Michele at 4We.org and on LinkedIn

Tom Deierlein, the Co-Founder and Chief Executive Officer of ThunderCat Technology and the TD Foundation, joins Happy Marketer Connection to discuss Grit. Hear why grit is the most important success factor and how to train yourself to have more, why you need to be setting SMART goals, leading during times of crisis, and how Tom survived and thrived after receiving a Purple Heart in the Army. Connect with Tom on LinkedIn and Twitter at @TomDeierlein and at TDfoundation.org

Gina Bonafede, the Director of Marketing for DAS Companies, joins Happy Marketer Connection to discuss Connection Marketing. Hear how DAS built a community of passionate truck drivers, why you always need to focus on the customer, how online communities build connections between brands and customers, to craft your messaging during challenging times, and Gina’s favorite happy hour treats. Connect with Gina on LinkedIn and at DASinc.com

Dawn Dobras, the Chief Executive Officer of Credo Beauty, joins Happy Marketer Connection to discuss being a Champion. Hear how Credo supports hundreds of women-led beauty brands, how to transition from retail to eCommerce, how to give genuine feedback to improve marketing, the power of customer service, and why it’s vital to discuss challenging topics. Connect with Dawn on LinkedIn and at CredoBeauty.com

Welcome to Happy Marketer Connection. Meet Sue Frech, Co-Founder and CEO of Vesta, who will explore inventive and engaging marketing strategies every week with a fellow passionate marketer. For Episode 1, Sue decided to turn the tables and be interviewed by Marlea Clark, CMO of Stella Rising, on the theme of Evolution. Hear Sue’s background, the rebranding of Vesta, and what to expect on future episodes of Happy Marketer Connection. Connect with Sue on LinkedIn and Twitter at @SueFrech, and at Vesta-Go.com