Rebranding is a common marketing strategy in which an established brand creates a new, differentiated identity in the minds of consumers, investors, and competitors. This strategy is not uncommon within the rap industry, though less recognized, acknowledged or analyzed. Some rappers have found a new sound, audience, and career through rebranding. Others, not so much.

Guests: Melton, IG: instagram.com/notmarinkd

Let us know how you feel about our topic of discussion!

TW: twitter.com/hklpodcast, IG: instagram.com/hklpodcast

Hosted & moderated by lion saul goodman

TW: twitter.com/rawrandthelike, IG: instagram.com/rawrandthelike

Co-hosted by THECAINMARKO

TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko

Executive produced by Mika

TW: twitter.com/ft_mika, IG: instagram.com/ft_mika

Soulja Boy recently embarked on a press tour to assert his position as founder of "Internet Rap." Is there any validity in his claim? Are there any other possible claimants to the title? And what is Internet Rap? Has it been good for Hip-Hop?

Let us know how you feel about our topic of discussion!

TW: twitter.com/hklpodcast, IG: instagram.com/hklpodcast

Hosted & moderated by lion saul goodman

TW: twitter.com/rawrandthelike, IG: instagram.com/rawrandthelike

Co-hosted by THECAINMARKO

TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko

Executive produced by Mika

TW: twitter.com/ft_mika, IG: instagram.com/ft_mika

Editor, writer, and storyteller Kevito Clark joins in a bold and insightful conversation about clout chasers and cultures and their impact on Hip-Hop culture and business. Lyor Cohen, DJ Vlad, DJ Akademiks and Adam22 of No Jumper are the most notorious targets of these labels, but how accurate are the charges?

Guests: Kevito Clark, TW: twitter.com/kevitoclark, IG: instagram.com/kevitoclark

Melton, IG: instagram.com/notmarinkd

Let us know how you feel about our topic of discussion!

TW: twitter.com/hklpodcast, IG: instagram.com/hklpodcast

Hosted & moderated by lion saul goodman

TW: twitter.com/rawrandthelike, IG: instagram.com/rawrandthelike

Co-hosted by THECAINMARKO

TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko

Executive produced by Mika

TW: twitter.com/ft_mika, IG: instagram.com/ft_mika

Following the past episode's focus on Hip-Hop's relationship with award shows, predictions are offered for the upcoming 2019 GRAMMY Awards. Considering the rules established in 015, this episode focuses specifically on the Rap and General categories, as well as Non-Classical production. The order of discussion is: Best Rap Performance, Best Rap/Sung Performance, Best Rap Song, Best Rap Album, Record of the Year, Song of the Year, Best New Artist, Producer of the Year (Non-Classical), Album of the Year.

Guests: Melton, IG: instagram.com/notmarinkd

Let us know how you feel about our topic of discussion!

TW: twitter.com/hklpodcast, IG: instagram.com/hklpodcast

Hosted & moderated by lion saul goodman

TW: twitter.com/rawrandthelike, IG: instagram.com/rawrandthelike

Co-hosted by THECAINMARKO

TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko

Executive produced by Mika

TW: twitter.com/ft_mika, IG: instagram.com/ft_mika

Hip-Hop has a long, tumultuous relationship with award shows. Hip-Hop and the GRAMMYS is most storied (and also, most tragic). We explore that history, dissecting early and recent snubs, and discuss reasons for Hip-Hop’s exclusion from the general awards. Should Hip-Hop receive more recognition in award shows? Has the GRAMMYs done enough for rappers?

Also, a recap of Hard Knock Life & Fade NYC’s NYE Party!

Guests: Melton, IG: instagram.com/notmarinkd

Let us know how you feel about our topic of discussion!

TW: twitter.com/hklpodcast, IG: instagram.com/hklpodcast

Hosted & moderated by lion saul goodman

TW: twitter.com/rawrandthelike, IG: instagram.com/rawrandthelike

Co-hosted by THECAINMARKO

TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko

Executive produced by Mika

TW: twitter.com/ft_mika, IG: instagram.com/ft_mika

For the first End of Year Episode for 2018, we discuss what kind of lessons Hip-Hop taught us. We cover the whole spectrum of the year, from social issues to business practices. What are some lessons that you have learned?

Guests: Melton, IG: instagram.com/notmarinkd

Darwin's Toy, IG: instagram.com/darwinstoy

Let us know how you feel about our topic of discussion!

TW: twitter.com/hklpodcast, IG: instagram.com/hklpodcast

Hosted & moderated by lion saul goodman

TW: twitter.com/rawrandthelike, IG: instagram.com/rawrandthelike

Co-hosted by THECAINMARKO

TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko

Executive produced by Mika

TW: twitter.com/ft_mika, IG: instagram.com/ft_mika

The comic book industry is older than Hip-Hop, and it should come to no surprise that its stories have inspired and influenced Hip-Hop artists everywhere. We explore the relationship between the two art forms and get a little geeky. This episode is dedicated to Stan Lee, 1922-2018.

Let us know how you feel about our topic of discussion!

TW: twitter.com/hklpodcast, IG: instagram.com/hklpodcast

Hosted & moderated by lion saul goodman

TW: twitter.com/rawrandthelike, IG: instagram.com/rawrandthelike

Co-hosted by THECAINMARKO

TW: twitter.com/thecainmarko, IG: instagram.com/thecainmarko

Executive produced by Mika

TW: twitter.com/ft_mika, IG: instagram.com/ft_mika