Halima Wanamaker is the Founder of VEMTECH, where she helps small to medium sized organizations embrace technology to make their businesses better and more innovative by using modern technology solutions. 

Halima has over fifteen years of professional experience in IT and is passionate about making modern cloud based solutions available to all. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• Techniques Halima used to get clients for her new business.
• How Halima sped up the growth of her startup.
• Why outsourcing work and building a team is so important.
• How to build a team that works well together.
• How rebranding can change the service delivery side of the business.
• Ways to stay competitive in a low-priced field.
• The benefits of automation in cyber risk assessments.
• How automation can save time in marketing.

Resources:

• VEMTECH
• Podcast Chef

Connecting with Halima Wanamaker:

• LinkedIn
• Twitter

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Rebecca Babicz is the Founder of Fall Line Digital where she combines the art of storytelling with the power of social advertising to increase brand revenue. 

Rebecca has over 10 years of experience in content creation and content strategy, and over 8 years of experience in digital marketing; organic social, paid social advertising, remarketing, SEO, SEM, video marketing and blogging. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How Rebecca went from being a journalist to a digital marketing expert.
• How to start a digital marketing agency.
• How to recognize blind spots within your organization.
• Common advertising mistakes online retail sellers make.
• Common misconceptions about how online marketing works.
• The onboarding process Fall Line Digital uses with new clients.
• What a purpose-driven brand is.

Resources:

• Fall Line Digital
• Podcast Chef

Connecting with Rebecca Babicz:

• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Jeff Sirkin is the Founder and CEO of Sirkin Research and host of the Long Story Short podcast.

Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and is the founder of Podcast Chef where he offers full-service podcast management. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How Jeff got his first customers for 
• Signals that you need to stop relying on your referral network.
• How podcasting can help with networking.
• How to establish real connections with your prospects.
• The challenge of imposter syndrome when podcasting.
• How to build credibility through podcasts.
• The surprise problems podcasts solve. 

Resources:

• Sirkin Research
• Podcast Chef
• Long Story Short

Connecting with Jeff Sirkin:

• LinkedIn

Connecting with Sean Boyce:

• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Joe Mosher has worked in agribusiness and food for over 20 years and is experienced in management consulting, plant operations, process improvement, internal process control auditing, global risk and assurance leadership, and driving large-scale change.

Joe started The Mosher Consulting Group as a commitment to supporting the sustainable growth and success of this sector of the economy. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How Joe became a food and agribusiness consultant.
• The barriers of entry to food and agribusiness consulting.
• How Joe got his first clients.
• How to capitalize on past clients.
• How to develop your value proposition.
• Why you need to be focused on a specific niche.

Resources:

• The Mosher Consulting Group
• Podcast Chef

Connecting with Joe Mosher:

• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Joseph Polanin has over 20 years of experience in business operations & global strategy leadership, with an integral part in reorganizing, restructuring, & improving results for globally integrated organizations.

Joseph has managed budgets of over 500 billion dollars, overseen teams of almost half a million people, and has his own successful consulting practice. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• The importance of the relationship between vision, strategy, and talent.
• How to start a consulting practice. 
• The importance of leveraging others knowledge. 
• The power of LinkedIn for lead generation. 
• How to nurture your relationships on LinkedIn. 
• Ideas you can implement to scale your consultancy practice. 
• How books can be used to market and scale your business. 
• The mindset you need to make lasting cultural change in your organisation. 

Resources:

• The Alaka’i Leadership Group
• Podcast Chef

Connecting with Joseph Polanin:

• Email
• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Bernard Williams is an accomplished, versatile, and widely experienced attorney with a reputation for excellence in legal counsel, representation, and business management.

Bernard started his own law firm Company Counsel LLC over 5 years ago where he leads a team of high-performing, specialized Attorneys who support small and mid-sized companies in matters related to labor law, intellectual property, and corporate law. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How Bernard started his own law firm.
• Producing continued yearly revenue growth through referrals and word of mouth.
• Different growth models lawyers use.
• Issues with the traditional growth models.
• The benefits of working with a team.

Resources:

• Company Counsel LLC
• BNI
• Podcast Chef

Connecting with Bernard Williams:

• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Kristy Nilsson graduated with a Master's Degree in Education and a specialty in Instructional Design for adult learners, before joining the Navy where she served for almost 10 years.

After leaving the forces Kristy used the knowledge she’d learned to start her own consultancy firm Stay True Operations Design, where she creates systems that empower people to succeed, allows business leaders to step back, and creates a culture focused on excellence. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• Key differences between military and civilian life.
• How Kristy transitioned from military work to the civilian world.
• The qualities leaders need to be successful.
• The value of SOPs.
• Different lead generation techniques.
• How to respond to negativity.
• The importance of a consultancy practice’s name and how Kristy came up with the name for her practice.

Resources:

• Stay True Operations Design
• Podcast Chef

Connecting with Kristy Nilsson:

• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Bradley Schurman, a demographic futurist, is the Founder and CEO of The Super Age – a research and advisory firm specializing in helping organizations understand the challenges and harness the opportunities of demographic change with a focus on population aging. Here are a few of the topics we’ll discuss in this episode:

• His background and how he got into the study of demographics
• Why understanding demographics is important for business strategy and how it helps organizations with the shifts that we're going through right now.
• How Bradley turned this knowledge into a consultancy
• The effect of automation and its interrelation at a high level with the demographics that we have now.

Resources:

• The Super Age: Decoding Our Demographic Destiny (Book)
• The Super Age™’s (Website)
• The Super Age™ (LinkedIn)
• The Super Age™ (Facebook)
• The Super Age™ (Twitter)
• The Podcast Chef

Connecting with Bradley Schurman:

• Twitter
• LinkedIn
• Email

Connecting with the host:

• Brian Mattocks on LinkedIn
• Email Brian Mattocks

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Jennifer Hipskind worked at JCPenney for over 35 years, rising to a top corporate leadership role during that time. 

Following her passion for serving others, Jennifer started her own coaching and consulting firm Next Jenn Coaching where she provides professional coaching and consulting services to clients in retail, dining, and hospitality as well as multiple other industries. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How Jennifer moved from the corporate world to starting her own coaching firm.
• How Jennifer found her first coaching clients.
• How to balance marketing, scaling your practice, and actual coaching work.
• Indicators that you’re at the limit of your network.
• Ways to expand your network.
• Where to get ideas for content creation.
• The importance of having the right chemistry with your mentors and clients.
• How creating content transfers to bringing in business.
• How to decide which platforms are best to publish your content on.

Resources:

• Next Jenn Consulting
• Podcast Chef

Connecting with Jennifer Hipskind:

• LinkedIn

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult

Juliana Whitney is the Founder of Cann Strategy and Leefsheets and has been a uniquely creative cannabis business strategy consultant since 2015.

Juliana has acted as a key creative and strategic component in the growth of six startup companies in healthcare, fine foods, and cannabis. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How Juliana became a cannabis consultant. 
• The challenges of getting into the cannabis industry. 
• How Juliana got her first clients for her consultant business.
• How to know if a client is going to be difficult to work with.
• The importance of learning when to say no.
• How Juliana grew her two businesses differently.
• The benefits of using a product service.
• The process of acquiring clients.

Resources:

• Cann Strategy
• Leafsheets
• Podcast Chef

Connecting with Juliana Whitney:

• LinkedIn
• Twitter

Connecting with the host:

• Brian Mattocks on LinkedIn

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult