Companies like Verily and OpenAI are failing to address the fundamental issues in the healthcare system, particularly the dominance of Pharmacy Benefit Managers (PBMs). The author, John G. Singer, argues that these companies are focused on technological solutions that are unlikely to succeed without disrupting the existing power structure of the healthcare system, which is controlled by PBMs.

Uses Quentin Tarantino's filmmaking style as a metaphor to illustrate how the pharmaceutical industry needs to move away from outdated, formulaic strategies and embrace a more creative, character-driven approach. When it comes to commercial model innovation, drug companies must rethink their storytelling by creating unique, original narratives.