In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV. 

Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets.

During the episode, Jennifer explains how practices can leverage AI-powered tools, such as online scheduling, chatbots, smart workflows, and automated review generation, to streamline operations, drive patient acquisition, and increase ROI while enhancing the patient experience.

This is a can’t-miss episode for practice leaders and marketers looking to stay ahead of the curve in 2026 and beyond.

Tune in to Discover:

• Why digital convenience (online scheduling, chatbots, review automation) is now table stakes
• How smart workflows can create personalized patient communication at scale
• What real-world case studies show about ROI from AI-powered marketing tools
• Why the patient journey is now AI-influenced (and what to do about it)
• How one orthopedic practice saw a 20% increase in self-scheduled appointments
• How a specialty pharmacy used a chatbot to manage 650+ referring provider interactions