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Ever wondered how a background in nutrition can lead to a flourishing career in Applied Behavior Analysis and Organizational Behavior Management? Behavior analyst Troy Burg shares his unique journey from direct support work to ABA expertise in this enlightening episode. Troy reveals how his early experiences fueled a passion for behavior analysis, merging interests in helping others and business. We discuss the emerging potential for ABA to become a mainstream career path, much like medicine or law, and how these principles extend beyond traditional business settings, influencing education and more.

Troy shares insights on integrity and shared values, emphasizing passion-driven work as a catalyst for meaningful change. Tune in to hear Troy's compelling story and discover how you can integrate these principles into your own life and work.

Troy has a Master of Science in Applied Behavior Analysis. Over the past couple of years, he has combined his education in the science of ABA with his marketing skills to create his online network. He specializes in disseminating information related to both ABA and OBM. Specifically, he enjoys showing people how behavioral science plays into marketing. He also likes designing experimental social media designs to demonstrate how behavioral science benefits the average marketer.

Troy enjoys golfing and watching sports with his friends in his free time. His favorite sports include football, basketball, baseball, hockey, and golf.

You can learn more about Troy at the following links:

Website: https://www.troyburg.com/

YouTube: https://www.youtube.com/@behavioralstories

Instagram: https://www.instagram.com/behavioralstories/

LinkedIn: https://www.linkedin.com/in/troy-burg-2999831ba/

Pick up a copy of the #1 bestseller: Adaptive Intelligence: The Evolution of Emotional Intelligence Through the Proven Power of Behavior Science

The Behavioral Toolbox  equips those charged with supporting behavior change in schools with practical applications of the science of human behavior for making a positive difference in the workplace. In this case, the classroom and school!

Be sure to subscribe to Dr. Paulie's Heart & Science YouTube channel for a variety of content related to behavior science and bringing out the best in yourself and others.