Harnessing Your Wealth with Billy Peterson

Harnessing Your Wealth with Billy Peterson

By Billy PetersonBusinessInvesting
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Harnessing Your Wealth with Billy Peterson episodes

  • Episode 89 | Partners, Not Funders: Rethinking How Charitable Dollars Should Work with JeuneElle Jeffries

    Partners, Not Funders: Rethinking How Charitable Dollars Should Work - JeuneElle Jeffries

    In this episode of Harnessing Your Wealth, Billy sits down with JeuneElle Jeffries, CEO of the Boys & Girls Clubs of Northern Utah, for a candid look at what actually makes a nonprofit effective — and what doesn't.

    JeuneElle has run youth-serving organizations since 1993 and was recently named one of Utah's most influential women. She shares why she stopped chasing large one-time donations and instead built partnerships with local employers, why she believes nonprofits should be evaluated the same way you'd evaluate a business, and why being honest with funders about a program that failed actually strengthened trust rather than losing it.

    You'll hear real talk on:

    • Why partnerships beat one-time fundraising for long-term stability
    • What to ask before donating to a charity or nonprofit
    • Why some major university endowments give away only a small fraction of their holdings each year
    • How the Boys & Girls Clubs of Northern Utah built a new community campus
    • The programs teaching kids workforce skills, tech skills, and basic life skills after 2020

    Whether you're weighing a one-time donation or building charitable giving into a broader financial or estate plan, this conversation offers a rare, honest look from the nonprofit side of the table.

    Subscribe to Harnessing Your Wealth for more conversations with Billy.

    Peterson Wealth Services is a registered investment advisor.  Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. The guest speaker for this broadcast is not a client of Peterson Wealth and will receive a "thank you" gift for sharing her opinions and experiences.  Discussions and answers to questions do not involve the rendering of a personalized investment advice, but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Peterson Wealth Services.

    55 min
  • Behind the Curtain | Episode 88

    Behind the Curtain: Our Advisors Get Real About Money

    In this episode of Harnessing Your Wealth, we're flipping the format. Billy's daughter Kaiya takes over hosting duties to grill Billy, Sean, and Cade — the advisors behind Peterson Wealth Services — on their own money mistakes, best purchases, and hard-earned lessons from years in the financial advisory business.

    From a maxed-out credit card for an engagement ring, to a DIY fence disaster, to a stock market crash story that changed how one advisor thinks about risk — this episode goes beyond the usual financial advice to show the human side of the people managing your money.

    You'll hear real talk on:

    -The dumbest purchases and most expensive mistakes they've ever made

    -Lessons learned the hard way about investment risk

    -Why "trust is hard to earn but easy to lose" is the philosophy behind everything they do

    -How to stop comparing your finances to what you see on social media

    -The best financial and career advice they've ever received

    Subscribe to Harnessing Your Wealth for more conversations on building wealth, avoiding costly mistakes, and making smart financial decisions.

    1 hr
  • Racing for a Cure - Raysha's Story | Episode 87

    This week on Harnessing Your Wealth, Billy sits down with Rich and Shellie, who turned a shoestring motorsports opportunity into Renegade Sports and Rentals, a business they built and ran together for 25 years. But the conversation goes far beyond business — it's also the story of their daughter Raysha, a champion snowmobile racer who turned her platform into Raysha's Race for the Cure, helping cancer patients and families in need. It's a story about risk, resilience, and building a legacy.

    1 hr 4 min
  • Chasing the Eight Seconds
    At 18, Dalton Allred is already sitting No. 1 on his PRCA permit, has joined the PBR team league with the New York Mavericks, and is chasing a rookie season that could launch him all the way to the NFR. If you want to understand what it really takes to ride bulls at a high level, this conversation goes far beyond the highlight reel. Billy Peterson sits down with Dalton to unpack the mindset, mechanics, and pressure of one of rodeo’s most dangerous sports. Dalton breaks down how he started on calves, sheep, and mini bulls, how he prepares for a bull he’s drawn, and why staying calm in the chute matters more than fearlessness. He also shares the difference between PRCA and PBR, what team rodeo looks like behind the scenes, and how an 18-year-old balances travel, recovery, and a packed schedule of 21 bulls in 25 days.
    47 min
  • Overcoming The Unthinkable
    A life-changing accident didn't end Amberly Snyder’s journey— it transformed her understanding of true wealth. From losing the ability to walk to becoming a global inspiration, Amberly shares how faith, family, and her love for horses helped her rebuild her life with resilience and hope. Discover her powerful story of overcoming trauma, redefining success, and finding happiness beyond traditional achievements.In this moving episode, Amberly reveals the raw reality of her spinal cord injury, the mental battles she faced, and the role horses have played in her emotional and physical healing. You'll learn about her incredible journey from a minor riding accident at age three to a catastrophic truck rollover in 2010 that changed everything. Amberly shares how she navigated grief, fear, and anger—and emerged stronger, proving that impossible is just a mindset.We break down her inspiring insights on the true meaning of wealth—showing that happiness, purpose, and love are the real treasures in life. You'll discover her disciplined routine, including standing frames, CrossFit, and therapeutic riding, that keeps her pushing boundaries. Amberly also talks about the importance of mental toughness, even amid adversity, and how her faith fuels her daily perseverance.This episode is perfect for anyone facing challenges—whether physical, emotional, or mental—and needs a reminder that greatness begins from within. Amberly’s story invites you to see setbacks as setups for a comeback, and to pursue happiness with unwavering determination.Join us for an episode that redefines success and inspires you to harness your own wealth—beyond just money. Get ready to be motivated by a woman who rides life fearlessly, no matter what hurdles she faces.Amberly Snyder is a professional barrel racer, motivational speaker, and advocate for resilience and faith. Her story was featured in the movie “Walk Ride Rodeo,” and she continues to inspire thousands worldwide with her unwavering spirit.Why this works: This description opens with a compelling promise by highlighting Amberly’s extraordinary transformation, sparking curiosity and emotional engagement. It provides specific insights into her journey, emphasizing her discipline and resilience, which appeal directly to listeners seeking motivation, courage, or new perspectives on success. The mix of personal storytelling and transformational lessons creates an irresistible invitation to press play.
    36 min
  • The Jockey Life With Jeff Williams and Glen Murphy
    The gritty reality of a jockey’s life isn’t just about speed and skill — it’s about resilience, mental toughness, and navigating a constant battlefield of injuries, weight struggles, and tough decisions. In this episode, two of the industry’s most experienced stewards, Jeff Williams and Glenn Murphy, share their long journeys from riding at county fairs to becoming respected authorities in the racing world. They reveal the pressures, sacrifices, and secret tricks behind staying at the top for decades — including the grueling weight-cutting methods and the heartbreak of serious injury.
    46 min
  • Inside the FBI: How Scammers Steal Millions Every Day (Ep 83)

    In this episode, FBI agent Bret Curtis discusses the latest scams, including crypto fraud, romance scams, and business email compromises. Learn how to recognize, prevent, and respond to these sophisticated schemes to protect yourself and your loved ones.

    Key Topics

    • Crypto investment scams and red flags
    • Romance scams and emotional manipulation
    • Business email compromise and impersonation
    • AI voice impersonation and scam sophistication
    • Steps to report and recover from fraud
    • International criminal organizations and call centers
    • Guest: Bret Curtis

      Special Agent Bret Curtis has been with the FBI for 20 years. He has been assigned to offices in Memphis, Chicago, and Phoenix, working various violent crime and terrorism matters. SA Curtis has also held supervisory roles and worked as the assistant legal attaché in San Salvador, where he was responsible for FBI initiatives in El Salvador, Guatemala, Honduras, and Belize. SA Curtis has primarily worked elder fraud cases for the past five years and continues to work financial crime matters in the Salt Lake City office. Prior to his employment with the FBI, he worked as a police officer and detective.

      Resources for Fraud Reporting:

      • Internet Crime Complaint Center (IC3)
      • Previous Episodes of Interest:

        • Endurance, Grit, and the Science of Impossible Goals with Croix Sather (Ep. 78)
        • From Horses To High Fashion: The Journey Of Allison Lambert (EP. 73)
        • From Jockey to Top Trainer: Jason Olmstead’s Winning Formula (EP. 70)
        • The Thrill of the Race: Insights from Andrew Offerman (Ep. 56)
        • Connect with Billy Peterson:

          • Peterson Wealth Services: Billy Peterson
          • LinkedIn: Billy Peterson
          • Facebook: Peterson Wealth Services
          • Instagram: Peterson Wealth Services
          • YouTube: Peterson Wealth Services
          • 801-475-4002
          • Connect with Cade Peterson: 

            • Peterson Wealth Services: Cade Peterson 
            • LinkedIn: Cade Peterson
            • 801-475-4002
            • Connect with Shaun Peterson: 

              • Peterson Wealth Services: Shaun Peterson
              • LinkedIn: Shaun Peterson
              • 801-475-4002
              • This presentation is for informational and educational purposes only and should not be construed as individualized investment advice or a recommendation of any particular security, strategy, or investment product. The views and opinions expressed by the guest speaker are solely their own and do not necessarily reflect those of Peterson Wealth. The guest speaker is not affiliated with Peterson Wealth,  and Peterson Wealth does not endorse or guarantee the accuracy of third-party information.  The guest is not paid compensation for their participation; however, he/she may receive a non-cash gift from the firm.  

                Peterson Wealth is a registered investment advisor with the SEC. Registration does not imply a certain level of skill or training. Past performance is not indicative of future results. All investments involve risk, including the possible loss of principal.

                Any examples or illustrations used in this presentation are hypothetical in nature and for demonstration purposes only. You should consult with your personal financial, tax, or legal advisor before making any investment decisions.

                43 min
              • The Spirit of the West: Wyoming Downs | Episode 82 with Wyatt Didericksen

                In this episode of Harnessing Your Wealth, Billy and Cade Peterson sit down with Wyatt Didericksen, General Manager of Wyoming Downs Racetrack, to discuss the resurgence of horse racing in Wyoming and the future of the industry. Wyatt shares how growing up in a legendary racing family—alongside his grandfather Dwayne Didericksen and Hall of Fame jockey father Kip Didericksen—inspired his passion for the sport and shaped his leadership approach.

                The conversation explores how historical horse racing (HHR) machines have revitalized Wyoming racing, nearly doubling purse money and fueling one of the most lucrative breeder incentive programs in the country. Wyatt explains how Wyoming Downs is attracting horsemen from across the nation, expanding facilities, improving the fan experience, and creating new opportunities for owners, breeders, and racing enthusiasts.

                Billy, Cade, and Wyatt also discuss the importance of integrity in racing, challenges facing the industry, ways to attract new fans, and the unique bond between horses and the people who care for them. From behind-the-scenes stories and hunting adventures to bold visions for the future of Wyoming Downs, this episode highlights why horse racing remains a cherished part of Western culture and why Wyoming is becoming one of the sport’s most exciting destinations.

                Whether you’re a lifelong horse racing fan or curious about the sport, this episode offers an inside look at the people, passion, and perseverance driving Wyoming racing forward.

                Key Takeaways

                • Wyoming Downs’ resurgence and industry growth
                • Impact of historical wagering on revenue and purses
                • Challenges of doping and maintaining fair racing
                • Opportunities for community engagement and tourism
                • The Wyoming Bread program and its benefits
                • Career paths in horse racing industry
                • Importance of animal care and integrity in racing
                • Connect with Wyatt Didericksen and Wyoming Downs:

                  • Website: Wyoming Downs
                  • Facebook: Wyoming Downs
                  • Instagram: Wyoming Downs
                  • Resources & Previous Episodes of Interest:

                    • Endurance, Grit, and the Science of Impossible Goals with Croix Sather (Ep. 78)
                    • From Horses To High Fashion: The Journey Of Allison Lambert (EP. 73)
                    • From Jockey to Top Trainer: Jason Olmstead’s Winning Formula (EP. 70)
                    • The Thrill of the Race: Insights from Andrew Offerman (Ep. 56)
                    • Connect with Billy Peterson:

                      • Peterson Wealth Services: Billy Peterson
                      • LinkedIn: Billy Peterson
                      • Facebook: Peterson Wealth Services
                      • Instagram: Peterson Wealth Services
                      • YouTube: Peterson Wealth Services
                      • 801-475-4002
                      • Connect with Cade Peterson: 

                        • Peterson Wealth Services: Cade Peterson 
                        • LinkedIn: Cade Peterson
                        • 801-475-4002
                        • Connect with Shaun Peterson: 

                          • Peterson Wealth Services: Shaun Peterson
                          • LinkedIn: Shaun Peterson
                          • 801-475-4002
                          • This presentation is for informational and educational purposes only and should not be construed as individualized investment advice or a recommendation of any particular security, strategy, or investment product. The views and opinions expressed by the guest speaker are solely their own and do not necessarily reflect those of Peterson Wealth. The guest speaker is not affiliated with Peterson Wealth,  and Peterson Wealth does not endorse or guarantee the accuracy of third-party information.  The guest is not paid compensation for their participation; however, he/she may receive a non-cash gift from the firm.  

                            Peterson Wealth is a registered investment advisor with the SEC. Registration does not imply a certain level of skill or training. Past performance is not indicative of future results. All investments involve risk, including the possible loss of principal.

                            Any examples or illustrations used in this presentation are hypothetical in nature and for demonstration purposes only. You should consult with your personal financial, tax, or legal advisor before making any investment decisions.

                            1 hr 10 min
                          • How SLC Padel Is Bringing People Together Through Sport (Ep. 81)

                            What does it take to introduce an entirely new sport to a community? In this episode of Harnessing Your Wealth, Billy and Shaun Peterson sit down with Pedro Bautista, founder of SLC Padel Club, to discuss the rise of padel and his journey bringing Utah’s first dedicated padel club to life.

                            Pedro shares how he identified an opportunity in Utah, the key differences between padel and pickleball, and why the sport is exploding in popularity around the world. He also explains how grassroots community-building—from school demonstrations to local partnerships—has helped grow awareness of the sport and create a thriving player community.

                            Whether you’re interested in entrepreneurship, emerging sports, or building something from the ground up, this conversation offers valuable insights into spotting opportunities, taking calculated risks, and turning a vision into reality.

                            Topics Covered:

                            • What is padel and how does it differ from pickleball?
                            • Why Utah was the perfect place for SLC Padel Club
                            • The challenges of launching a new sport in a new market
                            • Building community through schools, events, and local outreach
                            • The future of padel in Utah and the United States
                            • Connect with Pedro Bautista and SLC Padel:

                              • Instagram SLC Padel
                              • Facebook SLC Padel
                              • Website SLC Padel
                              • TikTok SLC Padel
                              • About our Guest: 

                                Pedro Bautista is the founder of SLC Padel Club, Utah’s first dedicated indoor padel facility. Originally from Venezuela, Pedro moved to the United States to attend college in Florida before making Utah his home more than five years ago. A trained biomedical engineer, he built his professional career in medical manufacturing while maintaining a passion for fitness and athletics. Although his athletic background includes jiu-jitsu, boxing, CrossFit, running, and swimming, Pedro was introduced to padel through family and frequent visits to Miami and Europe, where the sport has experienced tremendous growth. Recognizing padel’s global popularity and the lack of dedicated facilities in Utah, he saw an opportunity to bring the sport to a new audience. Driven by a vision to create more than just a sports venue, Pedro founded SLC Padel Club as a community hub where people can connect, compete, and build lasting relationships through one of the world’s fastest-growing racket sports.

                                About Padel: 

                                Often described as a mix of tennis and squash. It is played in an enclosed box made of glass and wire mesh, allowing you to bounce balls off the walls. It uses a solid, stringless paddle with holes and a low-pressure tennis ball, and follows traditional tennis scoring.

                                Resources & Previous Episodes of Interest:

                                • Endurance, Grit, and the Science of Impossible Goals with Croix Sather (Ep. 78)
                                • From Horses To High Fashion: The Journey Of Allison Lambert (EP. 73)
                                • From Jockey to Top Trainer: Jason Olmstead’s Winning Formula (EP. 70)
                                • The Thrill of the Race: Insights from Andrew Offerman (Ep. 56)
                                • Connect with Billy Peterson:

                                  • Peterson Wealth Services: Billy Peterson
                                  • LinkedIn: Billy Peterson
                                  • Facebook: Peterson Wealth Services
                                  • Instagram: Peterson Wealth Services
                                  • YouTube: Peterson Wealth Services
                                  • 801-475-4002
                                  • Connect with Cade Peterson: 

                                    • Peterson Wealth Services: Cade Peterson 
                                    • LinkedIn: Cade Peterson
                                    • 801-475-4002
                                    • Connect with Shaun Peterson: 

                                      • Peterson Wealth Services: Shaun Peterson
                                      • LinkedIn: Shaun Peterson
                                      • 801-475-4002
                                      • This presentation is for informational and educational purposes only and should not be construed as individualized investment advice or a recommendation of any particular security, strategy, or investment product. The views and opinions expressed by the guest speaker are solely their own and do not necessarily reflect those of Peterson Wealth. The guest speaker is not affiliated with Peterson Wealth,  and Peterson Wealth does not endorse or guarantee the accuracy of third-party information.  The guest is not paid compensation for their participation; however, he/she may receive a non-cash gift from the firm.  

                                        Peterson Wealth is a registered investment advisor with the SEC. Registration does not imply a certain level of skill or training. Past performance is not indicative of future results. All investments involve risk, including the possible loss of principal.

                                        Any examples or illustrations used in this presentation are hypothetical in nature and for demonstration purposes only. You should consult with your personal financial, tax, or legal advisor before making any investment decisions.

                                        39 min
                                      • The Biggest Mistake Families Make with Aging Parents (Ep. 80)

                                        In Episode 80 of Harnessing Your Wealth, Billy and Shaun Peterson sit down with John Diehl, Senior Vice President of Applied Insights at Hartford Funds, to discuss one of the most emotional and important conversations families will face—caring for aging parents.

                                        Drawing from his work with the MIT AgeLab, John shares practical insight into recognizing early warning signs of aging, navigating difficult family conversations, and planning for future care before a crisis occurs. The discussion explores the emotional and financial realities of caregiving, the importance of preserving dignity and independence, and why avoiding these conversations can create lasting stress and conflict for families.

                                        The episode also dives into topics such as long-term care costs, fraud targeting seniors, powers of attorney, family wealth transfer, and the importance of passing down not only assets—but values, wisdom, and legacy. Through personal stories and real-life client experiences, Billy, Shaun, and John highlight how financial planning has evolved far beyond investments into helping families prepare for life’s most difficult transitions.

                                        Takeaways

                                        • Aging conversations are difficult, but avoiding them often creates greater emotional and financial stress later.
                                        • Families should begin discussing caregiving, health concerns, and future wishes before a crisis occurs.
                                        • Early warning signs of aging can appear gradually and may impact driving, finances, memory, and daily routines.
                                        • Preserving dignity and independence is one of the most important parts of caring for aging parents.
                                        • Financial planning today involves much more than investments—it includes family communication, caregiving preparation, and legacy planning.
                                        • Long-term care costs can significantly impact retirement and family finances if not planned for early.
                                        • Powers of attorney, healthcare directives, and estate planning documents are essential for every family.
                                        • About our Guest: 

                                          John Diehl has been with The Hartford and Hartford Funds for more than 30 years. He’s a Certified Financial Planner (CFP®) and also holds Chartered Life Underwriter (CLU®) and Chartered Financial Consultant (ChFC®) designations. As Senior Vice President of Applied Insights, John leads Hartford Funds’ research efforts with the MIT AgeLab as well as other thought leaders. He oversees a team of industry experts who translate this research into actionable ideas for financial professionals and their clients across the U.S. John’s views on the future of retirement planning have been published in the Wall Street Journal, Financial Planning magazine, and other publications, and he’s been a featured guest on CNBC and Bloomberg Television. John also hosts the Hartford Funds’ newly reimagined Human-centric Investing Podcast.

                                          Connect with John Diehl: 

                                          • Human-centric Investing Podcast
                                          • LinkedIn Hartford Funds 
                                          • Resources & Previous Episodes of Interest:

                                            • Real Stories of Fraud and Embezzlement – Part 2 (Ep. 46)
                                            • Real Stories of Fraud and Embezzlement (Ep. 45)
                                            • Investor Insights: The Current Market Mania (Ep. 30)
                                              • Connect with Billy Peterson:

                                                • Peterson Wealth Services: Billy Peterson
                                                • LinkedIn: Billy Peterson
                                                • Facebook: Peterson Wealth Services
                                                • Instagram: Peterson Wealth Services
                                                • YouTube: Peterson Wealth Services
                                                • 801-475-4002
                                                •  Books by Billy Peterson can be purchased here
                                                • Connect with Cade Peterson: 

                                                  • Peterson Wealth Services: Cade Peterson 
                                                  • LinkedIn: Cade Peterson
                                                  • 801-475-4002
                                                  • Connect with Shaun Peterson: 

                                                    • Peterson Wealth Services: Shaun Peterson
                                                    • LinkedIn: Shaun Peterson
                                                    • 801-475-400
                                                    • This presentation is for informational and educational purposes only and should not be construed as individualized investment advice or a recommendation of any particular security, strategy, or investment product. The views and opinions expressed by the guest speaker are solely their own and do not necessarily reflect those of Peterson Wealth. The guest speaker is not affiliated with Peterson Wealth,  and Peterson Wealth does not endorse or guarantee the accuracy of third-party information.  The guest is not paid compensation for their participation; however, he/she may receive a non-cash gift from the firm.  

                                                      Peterson Wealth is a registered investment advisor with the SEC. Registration does not imply a certain level of skill or training. Past performance is not indicative of future results. All investments involve risk, including the possible loss of principal.

                                                      Any examples or illustrations used in this presentation are hypothetical in nature and for demonstration purposes only. You should consult with your personal financial, tax, or legal advisor before making any investment decisions.

                                                      53 min

                                                    About Harnessing Your Wealth with Billy Peterson

                                                    From the publisher's feed

                                                    Welcome to Harnessing Your Wealth with Billy Peterson. In this podcast, Billy helps equine enthusiasts, business owners, and retirees identify their goals to inspire them to improve their finances…