Research analyst Brian Bath, CFA, explains how Deere has become the industry leader in the high-tech precision agriculture space and how this iconic brand has built such a loyal customer base.

As of March 31, 2021, Diamond Hill owned shares of Deere & Co.

The views expressed are those of Diamond Hill as of April 2021 and are subject to change. These opinions are not intended to be a forecast of future events, a guarantee of results, or investment advice.