Hashtag Influencer

Today's guest is a musical theater performer turned makeup artist, and now CEO of the clean and green cosmetic line, Erin's Faces. Erin is not only all hustle, she's all heart, and I'm delighted to have her join us. 

We discuss how Erin went from being a makeup artist to the CEO of the cult beauty brand. I learned it wasn't without flaws. From packaging her products to learning the best way to fill a bottle there was lots to do and she was on her own at the very beginning. There was even the time Erin had to call her Dad for advice to deal with an overstock issue after a deal went south.

Don't know what clean green beauty is? Erin gives us all a primer on The challenge is there aren't any regulations on clean and green beauty so many brands can make claims. For Erin, it's about using plant based ingredients to avoid potentially toxic chemicals that may be harmful. In the early days it was difficult because even if clean beauty products existed they didn't hold up quite as well on the red carpet.

Early on Erin recognized her strengths and rather than try to figure things out at home, her first products all went to the lab for forumulation and testing. When asked if Erin remembered her first sale she recounts a story of returning to her home in Texas to host a party for friends and family to sell $2000 in product to buy a new laptop.

The beauty industry comes with it's own set of challenges that led Erin to question if she was "too heavy" to run a beauty company. Influencers also have their own set of standards when it comes the types of products they will use in the clean and green beauty products. 

From humble beginnings to a blowout during Black Friday Sale, you'll want to hear more about his incredible startup story in the beauty industry. It didn't happen over night and influencer marketing plays a part of their authentic social media strategy you can follow on their Instagram page https://instagram.com/erinsfaces.

Today's guest, Brock McLaughlin hails from Toronto, Canada. In his spare time, Brock is a social media influencer, but for full-time, he's a digital marketing manager at Spin Master, one of the leading toy manufacturers.

First we dig into Brock's later ego as Brockstar Gaming and what lured him into social media. Then we discuss his role at Spin Master Toys. Brock does a lot of different things with different brands that fall under his umbrella. From Batman to Bakugan, the Fugglers and more, we hear how much Brock really loves what he does.

It was important to discuss how their marketing efforts shifted during the current health crisis. For many of us we know, it's not all about selling right now. Parents and children are interacting with brands differently now. We hear some great examples of what's working for Spin Master Toys.

Listen in to the full episode to find out how Brock and Spin Master Toys are leveraging influencers to make an impact.

Uncover more influencer marketing secrets and complete transcripts of the episode at https://podcast.babbleboxx.com.

In a world that is increasingly digitized, data storage, backups, hard disk, cloud storage, devices have become terms and language of necessity. Our guest today, from Western Digital, is Heather Davis, who's going to share with us how influencer marketers not only need and use their products, but how Western Digital itself has embraced influencer marketing as part of their overall marketing process.

A 20-plus year veteran of the Public Relations industry, Heather Davis is a seasoned professional who has been with tech storage giant Western Digital for the past 13 years. She leads the development and implementation of strategic and comprehensive PR plans that integrate traditional and social media tactics both globally and in the Americas. In her time at Western Digital, Heather has driven PR campaigns for several consumer tech products from enterprise to smart video, and also launched the company’s first-ever gaming brand, WD_Black. It was with WD_Black that she formally launched the Global Influencer program for Western Digital, an initiative that spans across multiple digital platforms including Twitch and YouTube, and which Heather continues to spearhead.

Born and raised in Orange County, CA, Heather now lives in a sleepy beach town (Cardiff-by-the-Sea) in San Diego County, CA with her husband and their two dogs, Boomer and Emma.  She practices Jiu Jitsu and Muay Thai, and in her spare time, runs Cardiff Sweets, a small-batch custom cookie business. 

Get the complete transcript at https://podcast.babbleboxx.com

We’re here today to talk about events and affiliate marketing, two topics where Shawn Collins, founder of Affiliate Summit is a pioneer and is here to share his insights.

Shawn is Co-CEO of the Affiliate Summit, the leading industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing.

He is also the Co-Editor-in-Chief of FeedFront Magazine and Founder of GeekCast.fm, a marketing podcast network where he hosts This is Affiliate Marketing.

His book, ‘Successful Affiliate Marketing for Merchants‘ is the best selling book in the space, and it is considered to be required reading by affiliate managers. He wrote the Amazon best-selling book, Extra Money Answer, as well as Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates.

Website: https://podcast.babbleboxx.com

iTunes: https://podcasts.apple.com/us/podcast/beyond-the-boxx/id1481895725

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Stitcher: https://www.stitcher.com/podcast/beyond-the-boxx

Shipt is a leading same-day delivery marketplace with personal shoppers who handpick and bring products you want right to your doorstep. We’re here today with Riley Cronin, Director of Influencer Marketing, who’s going to share some insights with us.

Riley Cronin is a seasoned influencer marketing strategist who has built and managed Shipt’s aggressive influencer playbook to support rapid national expansion since 2015. Shipt was acquired by Target in Nov. of 2017 for $550M and continues to grow as a nationally recognized brand. Riley believes in a relationship-first approach and uses next-level connectors to create integrated campaigns with long-term value.

Listen to Beyond the Boxx at https://podcast.babbleboxx.com

Also available on these podcast platforms:

Spotity: https://open.spotify.com/show/0UVIN4zEpMmU8XmXNyNFQ0

Stitcher: https://www.stitcher.com/podcast/beyond-the-boxx

In the world of publishing content is key, particularly when it is celebrity focused. Today we're going to get the inside scoop from Lindsey Benoit on what it's like to work as a deputy editor in entertainment and partnerships.

Lindsey Benoit O'Connell is the Deputy Editor of Entertainment at Thrive Global and the creator of Happily Imperfect Mama — a lifestyle brand celebrating the amazingly-messy and breathtakingly-chaotic aspects of motherhood. At Thrive, O’Connell is responsible for all of the celebrity and thought leader content; as well as booking and producing Arianna Huffington’s Thrive Global Podcast and talent curation for WaitWhat's Meditative Story podcast.

Prior to her role at Thrive, O'Connell was the Entertainment + Special Projects Director at Hearst booking covers, features, videos and online stories for Cosmopolitan, Women’s Health, Good Housekeeping, Redbook and Woman’s Day. She had worked on major initiatives like Vogue’s Fashion Rocks and Vanity Fair’s Movie’s Rock and launched a passion project while at Good Housekeeping — the GH Lab experiential store in the Mall of America with Amazon. She is an advocate for skin and cervical cancer —as a survivor of both — and speaks out about postpartum anxiety and depression awareness. She works in Soho and lives in Astoria, NY with her husband Brian and her adorable son, Hunter.

In the world of apparel and accessories, Sequential Brands is one of the largest scale licensing companies with an extensive portfolio of famous brands across multiple industries. And today's guest, Lauryn McLaughlin, seems to manage it all.

On today's episode, your host Sherri Langburt goes on a deep dive going back to how Lauryn started as a digital assistant and what her journey was like in landing this role as the Senior Director of Marketing for Sequential Brands. Sherri also discusses her passion working for a brand and her time at Weight Watchers.

Juggling a portfolio of brands like Lauryn does on a daily basis is no easy task. Sherri asks "How do you make sure you give every brand the love and attention they want? Or is it just defined by how big that brand is?"

There are also the challenges of working with influencers in the beauty and fashion industries. From creating authenticity, clothes that fit and letting influencers choose their own clothes, things could get out of control! 

Listen in at https://podcast.babbleboxx.com as we uncover Sequential Brands secrets to marketing success in this weeks episode.

About Lauryn

Lauryn McLaughlin is the Director of Marketing at Sequential Brands Group, which manages and license a diversified portfolio of consumer brands. Some of these brands includes JOE's, Ellen Tracy, William Rast, Gaiam, And 1, Caribbean Joe, Heelys, Avia, DVS, SPRI, the Franklin Mint, and Jessica Simpson. 

She works within the fashion brands at Sequential, and communicates with a multitude of stakeholders, partners, media, and others, ensuring the brand guidelines and voice are aligned across all the different marketing initiatives. She strives to keep true to the brand and making it authentic, which is the Sequential value proposition. She is passionate about creatively forging emotional connections, which is why Lauryn feels she’s in her dream job. “Every day is different and I’m never bored."

Lauryn earned her Bachelor of Arts and Political Science from Bucknell University, and resides in New York City.   

It seems no industry or business sector is immune from the growing impact of influencer marketing. Our guest today, Kevin Scholl of Red Roof Inn can share with us the how the hospitality industry has been influenced and how Red Roof has sought to incorporate influencer marketing into its current and future planning.

Everyone has a story to tell, finding the right way to tell is the challenge. Dead set on engaging an audience as a storyteller from a young age, Kevin had every intention of being a writer and director of bad movies but instead has found himself the Director of Digital Marketing for an international hotel brand.Early on in his attempts to have a "real job", Kevin discovered a simple idea that at the time did not seem so simple, technology would lead the way for the ultimate in instant communication and connection around the world and become a platform for storytelling with an audience greater than any medium before it.As marketing has shifted from single sided lectures to immersed conversation, the storyteller has found a home in leading the conversation for brands large and small.Kevin has spent his career becoming a subject matter expert in marketing, technology, project management, consumer relations, partnerships, content management, training, corporate communications and everything that falls in between.As the world evolves at a rapid pace around him, he attempts to keep up, always focused on his core, his roots, he is at heart, a storyteller.

On today's episode of Beyond the Boxx, Sherri Langburt is joined by two influencers whose respective journeys she's followed from the beginning. Their creativity, ambition and moxie are awe inspiring. Listen in as Diana Elizabeth and Alyssa Amorsso share their insights from the influencer perspective as we head into a new decade of influencer marketing.

Diana Elizabeth Steffen is a former journalist, a lifestyle blogger and small business owner. She holds a B.A. in journalism from The University of Arizona and has served as a red-carpet reporter and ghostwriter for E! and a reporter for The Arizona Republic. In 2006 she opened her graphic design boutique, Silver Spoon Studio, and went on to launch Diana Elizabeth Photography. She continues to exercise her journalism skills via her blog, www.dianaelizabethblog.com - where she covers lifestyle, photography, travel and other interests, including life as an entrepreneur, with camera in hand.

Alyssa Amoroso is the force behind the influential brand, Publyssity, which spans across multiple digital verticals - Publyssity.com (blog), ShopPublyssity.com (merchandise), The Publyssity Podcast, and @Publyssity on Instagram. She is a standout voice in the multifaceted and ever-changing millennial space.

Aside from being a NYC-based social influencer and public figure, Alyssa is a former public relations, marketing and communications professional. Her strong professional background shines through her work, whether it be content creation, verbal communications or ideating.

This week on Beyond the Boxx Sherri Langburt interview Kris Hing. Kris Hing is a Senior Marketing Associate at BARK, the makers of BarkBox. She and her dog Grady have worked for BARK, the world’s most dog-centric company, for four years.

Kris helps BARK on its mission of making dogs as happy as they make their humans by managing strategic partnerships, collaborations, and experiences. Kris founded BARK’s influencer program from the ground up, and has since grown it into a network of over 600 brand ambassadors. While her responsibilities have spanned many areas of the marketing function, she has always focused on creating 1-on-1 relationships with customers and fans of BARK. While not at work Kris enjoys blowing glass, home-brewing beer, and of course, snuggling with Grady.

For more influencer marketing secrets visit https://podcast.babbleboxx.com