Hashtag Influencer

Today's guest is Mickey Katz from Campus Commandos. By pulling from his experiences as both an entrepreneur and a consultant Mickey Katz takes a very simplified approach to attacking problems and finding solutions that can be put into action. Startups looking for solutions on strategy, marketing tactics, or simply need a mentor to help them think through problems from a new perspective will find value in a discussion with Mickey. 

His career was built in the startup world with a focus in the mobile consumer B2C space targeting college students and universities. He currently acts as the Director of Operations at Campus Commandos and Co-Founder of a revolutionary mobile saas product connecting brands to college students on over 1,000 college campuses called Go Commando App.

Visit https://podcast.babbleboxx.com for more episodes and transcripts. 

This week's guest on Beyond the Boxx is Emily Loss. 

Emily Loss is Manager of Influencer Relations and Social Media Strategy for CBDistillery, the company that is the driving force behind the #CBDMovement™.

She strives to assimilate brand vision and goals with influencer’s voice by pushing boundaries in real-time ad development. Emily has a passion for experience architecture and immersive video, and tries to weave both through all marketing projects that she is a part of. She is passionate about creatively forging emotional connections and authentic relationships between brands and influencers while nurturing online communities and gaining an audience’s trust.

Emily is extremely passionate about holistic healing, and progression of the CBD industry. Her mission is to empower others to heal themselves naturally through accurate information, education and the compelling voices and stories of real human beings.

Today's guests are Russell Barnett, CMO My/Mo Mochi Ice Cream and Angie Thomas, Director of Marketing My/Mo Mochi Ice Cream.

Russell Barnett is a creative marketing executive with deep experience in category-creating food and beverage items. He specializes in providing vision, direction and leadership to entrepreneurially spirited brands.  After a stint in the advertising business, Barnett was asked to open the US Operation and run marketing for an unknown alcohol beverage, mike’s hard lemonade. During his tenure he took the brand from inception to +$150M in just 5 years.

Barnett then headed marketing for gardein, where the brand grew from ~$30M to a run rate of ~$90M annually before being purchased by Pinnacle Foods PF (NYSE). Additionally, Mr. Barnett held CMO tenure at KeVita which was recently sold to PepsiCo PEP (NYSE). Other career highlights include launching the popular snack brand popchips in the US, Canada and the UK while creating the “popped chip” category. He was also just named one of Forbes’ CMO Next 2019: 50 Game-Changing Marketing Leaders and one of Adweek’s 2019 LA Brand Stars.

Angie Thomas is a results-driven, passionate marketing professional with over ten years of experience in the food & beverage industry. She has driven growth of innovative brands such as 5-hour ENERGY, gardein (NYSE: PF), KeVita (NYSE: PEP), JUST water, and most recently, My/Mo Mochi Ice Cream! Prior to CPG, Angie worked for the New York Yankees. Angie graduated magna cum laude from Syracuse University, where she studied Sport Management at David B. Falk School of Sport & Human Dynamics and Public Communications at S.I Newhouse School of Public Communications. During her tenure at SU, she was a 4-year Division I scholarship student-athlete, 4x All-Academic, and 2x Time BIG EAST Softball Champion Pitcher.  Angie was born and raised in New York and currently resides in Los Angeles. 

See more episodes at https://podcast.babbleboxx.com

This week's guest on Beyond the Boxx is Jennifer Santiago, the Vice President of Strategy & Communications at Popchips.

Prior to joining Popchips, she was at the Wonderful Company at Teleflora and POM wonderful. Jennifer has over 10 years of experience in marketing, influencers, events, social/digital and PR.

This week's episode features Deanna Dawson, Head of Content and Social Marketing at Zenni.com Deanna has been in the social media business since 2010 with Snapfish.com a leading photo eCommerce site and loves the authentic, storytelling nature of Social Media Marketing.

This week's guest on Beyond the Boxx is Andrew Lilien, Vice President of Marketing at TURTLE BEACH CORPORATION.  

Andrew Lilien has 20-plus years of brand, consumer and retail marketing experience. During the past eight years with Turtle Beach he’s developed and launched numerous innovative marketing programs, including developing and placing over 20,000 interactive displays globally that increase consumer product trial to drive sell-through at retail.

As Turtle Beach’s Vice President of Marketing, Andrew oversees all retail and consumer facing initiatives, including new product introductions and launches; media campaign planning and execution; brand, trade and digital marketing; communications, social media and events.

Prior to joining Turtle Beach Andrew worked at ESPN, Fleer Trading Cards and National Media Group – a leading sports marketing agency, and has also consulted for Sports Illustrated Kids and Parents Magazine. Andrew holds a Bachelor’s degree in Journalism from The Ohio State University.

In this premier episode of Beyond the Boxx, Sherri Langburt, CEO of Babbleboxx interviews Liz Vaccariello. For show notes from this interview and more influencer marketing secrets, visit https://podcast.babbleboxx.com.

Liz Vaccariello is the Editor-in-Chief of Parents magazine, the 2.2 million rate base title. In addition, she is currently the Group Editorial Director for Parents Latina and Meredith’s lifestyle titles including Shape, Real Simple, InStyle, Martha Stewart Living, Health.

Vaccariello has led many of the media industry’s most recognizable brands, developing content across print, digital and social channels. Prior to joining Meredith, Vaccariello held numerous executive editorial roles including serving as the Chief Content Officer for Reader’s Digest.  She has also served as Editor-in-Chief of Rachael Ray Every Day; Editor-in-Chief of Prevention; Executive Editor of Fitness; and Editor-in-Chief of Cleveland Magazine. 

Vaccariello regularly appears on national broadcast media including The Today Show, CBS This Morning, Good Morning America, and Dr. Oz.  She is the author of nine best-selling books, including the #1 New York Times bestselling Flat Belly Diet!

She has received numerous awards and honors over her distinguished career and is a frequent speaker at major summits presented by the MPA, Folio, MIN, and Digiday among others.

Vaccariello, who is the parent of twin daughters, earned a BA in Communications with Distinction from the University of Michigan and lives in New Jersey with her family.