Meta said it themselves, hashtags no longer significantly impact your reach (yes, straight from Instagram’s own Adam Mosseri!).

What does this mean? How should this affect my Instagram strategy? 

Kristina and Maria are getting into all of that and more to help you make sense of this news and pivot your strategy with confidence going forward.

They break down:

• Why hashtags no longer help your content grow
• How Instagram is shifting toward search-based discovery
• Simple steps to find the right SEO keywords for your business
• What messy action really looks like in your marketing strategy
• How to show up for your community even when things are changing
• And why this shift actually makes things easier for you!

If you’ve ever found yourself stuck trying to hack the algorithm or wondering why your content isn’t getting seen, this episode is your wake-up call to embrace the new way of getting discovered. 

Plus, Kristina and Maria drop some of their favorite tools, strategies, and questions you can use today to start refining your keyword approach today!

If this episode gave you clarity or fired you up, share it with a friend, tag us on social, or leave a review—it means the world! 

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