This week, we're joined by John Bachmann, Regional Vice President, Insurance at Social Survey to talk about the importance of a solid online presence for everyone in our industry. From the basics, like having a modern website (around 4:20) to understanding what it means to have a brand (around 9:08) to the importance of customer reviews in the buying process (around 18:00) John walks us through some of the most important things that you can do to build and maintain your online reputation.