Sonya Childress and Sahar Driver are the co-founders and co-directors of the nonprofit organization Color Congress. In this episode, they share with us a sneak peek at Elevate Docs, their recently launched series of marketing experiments aimed at strengthening film distribution infrastructures for diverse audiences.

In this episode, we discuss:
🎬  The mission and vision of Color Congress as an ecosystem builder for documentary organizations led by and serving people of color.
🎬  The biennial national convening and the collaborative decision-making process that drives their initiatives.
🎬  The importance of their recent reports on impact and the evolution of documentary marketing.
🎬  Details about Elev8Docs, including the various marketing experiments being conducted and the valuable lessons learned so far.
🎬  The significance of community engagement and the appetite for political storytelling in today's climate.

🔗 Links:
Color Congress Website: https://www.colorcongressinitiative.org/

More on Elev8Docs https://www.colorcongressinitiative.org/elev8docs

Color Congress on Instagram: https://www.instagram.com/colorcongress 

Color Congress Medium Blog: https://medium.com/@colorcongress 

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Sonya Childress and Sahar Driver are the co-founders and co-directors of the nonprofit organization Color Congress. In this episode, they share with us a sneak peek at Elevate Docs, their recently launched series of marketing experiments aimed at strengthening film distribution infrastructures for diverse audiences.

In this episode, we discuss:
🎬  The mission and vision of Color Congress as an ecosystem builder for documentary organizations led by and serving people of color.
🎬  The biennial national convening and the collaborative decision-making process that drives their initiatives.
🎬  The importance of their recent reports on impact and the evolution of documentary marketing.
🎬  Details about Elevate Docs, including the various marketing experiments being conducted and the valuable lessons learned so far.
🎬  The significance of community engagement and the appetite for political storytelling in today's climate.

🔗 Links:
Color Congress Website: https://www.colorcongressinitiative.org/
Follow Color Congress on Instagram: https://www.instagram.com/colorcongre...
Subscribe to the Color Congress Medium Blog: https://medium.com/@colorcongress 

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Do you need a theatrical release for your film? Why is it important? Can you do it on my own or should you hire someone?

Annalisa Shoemaker, the founder of Suncatcher Productions, answers these questions for us. With over a decade of experience leading theatrical distribution campaigns at Amazon Studios and Focus Features, Annalisa shares her expertise on how filmmakers can successfully navigate the complexities of getting their films into theaters.

In this episode, we discuss:
🎬 The different models of film distribution, including traditional and independent approaches.
🎬  The critical importance of theatrical releases for a film's overall distribution strategy.
🎬  Case studies of successful films like "Good Bad Things" and the Oscar-nominated "To Kill a Tiger," including marketing strategies and community engagement.
🎬 Tips for filmmakers on budgeting for distribution and building a supportive community around their projects.

🔗 Links:
Suncatcher Productions: https://suncatcherprods.com/
Annalisa on LinkedIn:   / annalisa-shoemaker-61bba384 
GOOD BAD THINGS on Hulu https://www.hulu.com/movie/good-bad-t...

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

How do you build your email list to over 160,000 people - before your film is even available?

We talked to first time filmmakers Brandon and Whitney Cawood about the release of their incredibly impactful documentary 'To Dye For,' which explores the risks associated with synthetic food dyes and the personal stories of families affected by them.

Brandon and Whitney share their unique approach to filmmaking, emphasizing the importance of education and storytelling in making a real impact. They discuss their distribution strategy, audience engagement, and the incredible response they've received since the film's release.

Key Topics:
🎬 The motivation behind To Dye For
🎬 The importance of education in creating impact
🎬 Building an audience and community engagement
🎬 Distribution strategies for independent filmmakers
🎬 Real-world impact and legislative changes inspired by the film

🔗 Links
Website: todyeforthedocumentary.com
Facebook Group: Dye Free Family   / dyefreefamily   

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Alece Oxendine is a multitalented film industry expert and distribution strategist.  She's worked in streaming tech at Fandor and GoDigtial,  was director of Industry and Festival Outreach at Columbia University and is now serving as the Executive Director of Film Durham. Alece shares her expertise on breaking into the entertainment industry, maximizing the benefits of film school, and the importance of film festivals for emerging filmmakers.

In this episode:
🎬 The role of audience understanding in filmmaking and distribution
🎬 Practical advice for filmmakers at various stages of their careers
🎬 The significance of community and regional filmmaking
🎬 Tips on how to navigate the industry, including distribution strategies and networking etiquette

🔗 Links:
Learn more about Film Durham: filmdurham.org
Connect with Alece: AleceOxendine.com

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Candice S. Cook Simmons is a multi-talented entrepreneur, lawyer, and business strategist. In this episode, we dive deep into her fascinating career journey, from trademarking the iconic cronut pastry to her current role as president of Color Farm Impact.

Candice shares her thoughts on the evolving landscape of film financing and distribution, highlighting the importance of understanding audience dynamics and the power of community in the entertainment industry. We discuss the shift towards data-driven decision-making, the impact of global trends on local storytelling, and the necessity of maintaining creative integrity in the face of market pressures.

Tune in to discover how to navigate the complexities of the industry while staying true to your vision!

🔗 Links
https://www.candicecook.com/
https://www.linkedin.com/in/candice-s-cook-7454177/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Let's talk legal with Steven Beer, a partner at Lewis Brisbois and the national chair of the firm's entertainment, media, and sports practice. With extensive experience in film, television, and music, Steven shares invaluable insights into the world of independent filmmaking and distribution.

In this episode:
🎬 When independent filmmakers should engage a lawyer 
🎬  Why early legal advice is crucial.
🎬 The importance of understanding distribution models and how they impact your film's development.
🎬 Key considerations for negotiating contracts, including performance benchmarks and rights reversion.
🎬 The evolving landscape of distribution, including hybrid models and the significance of community engagement.
🎬 Common pitfalls filmmakers face in traditional distribution deals and how to avoid them.

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Jo Jensen is an accomplished entrepreneur and marketing strategist with over two decades of experience at the intersection of digital innovation, public affairs, and entertainment. Currently the SVP of Digital and Entertainment at Touchdown Strategies, Jo also founded MovieGoer, a film marketing and distribution company that bridges entertainment and advocacy.

In this episode, we dive deep into the world of digital campaigns, focusing on the importance of social listening. Jo shares her unique approach to building online communities, amplifying messages, and recognizing superfans. We discuss the various platforms she utilizes, the significance of engaging with audiences, and how filmmakers can effectively market their films in today's digital landscape.

Connect with Jo Jensen:
LinkedIn:   / msjojensen 

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Matt Hoklotubbe is a film producer and head of entertainment partnerships at Influential, the largest influencer marketing company in the world. With a network of over 3.5 million creators, Influential collaborates with 300 brands globally, including major studios and streaming platforms.

In this insightful conversation, Matt breaks down the difference between influencers and creators, explaining how each plays a unique role in movie marketing. He shares his experiences working with brands like AMC and discusses innovative strategies for engaging audiences through influencer content.

Discover how to effectively analyze and reach your target audience, the importance of boosting influencer content, and tips for independent filmmakers looking to leverage influencer marketing for their projects.
Whether you're a filmmaker, marketer, or simply curious about the intersection of film and social media, this episode is packed with valuable insights and practical advice.

🔗 Links:
Learn more about Influential: influential.co
Email for inquiries: [email protected]
Matt's LinkedIn: https://www.linkedin.com/in/matt-hoklotubbe-62650216/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/

Stephen Ross Meier is an accomplished screenplay writer, director, and producer known for his recent works, including the coming-of-age thriller ‘Woodbridge’ and the feature film ‘Lake George.’ Stephen is one of the most generous and prolific filmmakers on LinkedIn. He generously shares with us how and why he uses LinkedIn to share his indie filmmaking knowledge.

Stephen shares his journey as an indie lifer, his thoughts on the current state of the film industry, and the importance of merging the business side with the creative process. We explore the impact of social media influencers on film promotion, the realities of budgeting and distribution, and the significance of building a personal brand as a filmmaker.

Topics Covered:
🎬Building a personal brand as a filmmaker
🎬Why LinkedIn is a great community for filmmakers
🎬Merging creativity with business strategy
🎬The role of social media influencers in film promotion
🎬Budgeting and distribution insights
🎬 The indie filmmaking spirit and its challenges

Stephen Meier on LinkedIn: https://www.linkedin.com/in/stephen-meier-6505bb193/
Woodbridge: https://www.instagram.com/woodbridgethefilm/
Lake George: https://lakegeorgethemovie.com/

More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube

🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/