Melissa Meredith is the owner of Content Creative, a full-service marketing, branding, and content agency that’s with you from strategy to execution. On this episode, Brett and Melissa discuss what is means to have a hospitality mindset in marketing. She also explains the benefits of being both authoritative and vulnerable with content.

0:00 Intro
0:51 Conversation with Melissa
4:05 Content Creative
6:04 Purpose of content marketing
9:00 Hubspot
10:45 Tips for stuck marketers
13:10 Hospitality mindset
15:30 Customer experience
19:00 Combat scarcity mindset
21:18 Authority and vulnerability
24:25 Connect with Melissa
 24:55 Outro

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