Hey 415! This episode covers more applications for social media to build on the very consumer and brand-centered applications from the last episode. We cover:

Contexts and Best Practices for Social Care, Non-Profits, Health Care, and International Campaigns

Hey, 415! This episode covers the Consumer-Minded Applications of Social Media with Entertainment, Crisis Communication, and Journalism. Next week, are discussing more “community-centered” applications of social care, health care, and international campaigns. As you listen, think about your campaign strategy project.

And if you are following along with the book, we are on 227-250 in Chapter 11.

This episode covers our Introduction to Social Media with an emphasis on the Art and Science in the discipline.

And if you are following along with the book, we are on pages 3-24 in Chapter 1.

This episode explains the three campaign projects that makeup over 60% of your final grade. Each builds on the previous:

1. Strategy Brief where you organize your big ideas and direction for the campaign

2. Strategy Proposal where you provide the details of the campaign

3. Strategy Pitch where you get the client excited about the campaign

This episode explains our class frameworks for Switch and Sprints to create a foundation for the semester.

ACTIONS FOR THE WEEK: