This episode covers the big features of video news and getting PR coverage.

Slides

This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns.

We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen.

Slides

The recording from Monday's lecture and activity with examples of PR at work in the world.

This episode walks through the steps of a press release. You can follow along with the slides.

Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.

A recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news.

Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch.

This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode.

On Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose and differences of PR compared to Marketing.