Ethan Zuckerman helped design the amateur web as we know it. In the 90s, he worked at Tripod, providing free web space for anyone to build their own site. His invention, pop-up ads, helped make that possible. The industry ran with it, and the Internet was never the same.

Since then, Ethan’s been on a mission to fix the Internet and bring it back to what he hoped it would be – he even sued Facebook over it. Dexter talks to Ethan about how to make advertising less surveillant, a “free-trade coffee” model of the web, and why ad blockers might hint at a way to make Facebook a better place.

Hit us up: [email protected], or @killswitchpod and @dexdigi on IG or Bluesky.

Links: 

• Ethan Zuckerman and Chand Rajendra-Nicolucci’s proposal on Forgetful Adveritising: https://law.yale.edu/sites/default/files/area/center/isp/documents/zuckerman.pdf
• Ethan’s op-ed in the New York Times: https://www.nytimes.com/2024/05/05/opinion/facebook-court-internet-meta.html
• Ethan and Isaac Brickman’s proposal for middleware: https://journals.sagepub.com/eprint/JMYZ3GJKPE7UTCN8ZR3K/full
• kill switch on YouTube: https://www.youtube.com/@killswitch_pod

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