In this episode, I sit down with Ryan Feghali, also known on X as the famous QSRguy, a powerhouse multi-unit franchisee who:

• Owns 33 Little Caesars across California, Oregon, and Arizona


• Operates a Jersey Mike’s
  


• Founded his own viral cookie-and-coffee concept, Coco Playa, which did $1.3M+ in its first year

We cover:
🍕 Ryan’s roots folding boxes in his dad’s Little Caesars and why he initially swore off franchising
🚀 How he went from buying two underperforming stores to scaling a 33-unit pizza empire
📈 The systems, tech, and hospitality strategy that help his stores outperform the average AUV
💰 What he looks for in acquisition deals—and why he’d rather overpay for a great location
🥤 How his new concept Coco Playa exploded with Gen Z fans and dirty soda diehards
🤝 Why franchising too early is a trap—and what he’s doing differently as a founder
📚 Plus, a teaser on the book he’s working on

If you're into QSRs, franchising, or just love a good operator story, this one’s packed.

Links: 

Buy or sell your franchise: https://www.frandawgs.com/ 

Ryan on X: https://x.com/QSRguy

Ryan on LinkedIn: https://www.linkedin.com/in/rfeghali/ 

Check out Ryan’s coffee/cookie brand, Coco Playa:

https://trycocoplaya.com/

https://www.instagram.com/trycocoplaya 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit empirespod.substack.com