Connor Tomkies sold his business for a mid-8 figure payout to private equity. In this conversation, he explains how he sold SupportNinja, including how he hired an investment banker/broker, how he negotiated the fee for the banker, and how he made sure to get top dollar for his company.

Highlights:

0:38 Introduction
1:11 The process of selling the business
2:57 Fees
4:30 Public Comps
5:15 How do you position a business to sell?
6:10 Choosing a buyer