This week, you'll be hearing part two of Phil and Stephen's conversation about guerilla marketing.

Most times, guerrilla marketing tactics are used by smaller companies looking to make an impact that their cash flow wouldn't allow them to do by ordinary advertising means. However, no one ever said that bigger companies can't learn from these tactics and implement their own version of guerrilla PR.

The latter half of Phil and Stephen's conversation zeros in on how big companies have thought outside the box and run successful guerrilla marketing campaigns.

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This week, you'll be hearing part one of Phil and Stephen's conversation about guerilla marketing.

No one can control whether a marketing campaign or publicity stunt will viral. That said, Stephen gives a few examples of times where companies saw their moment and capitalized on it, even if that moment required them to be a little more flexible with their messaging.

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This week, Headliner brings you part two of Stephen and Phil's conversation with Derek Lothian, President and CEO of the Insurance Brokers Association of Saskatchewan.

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This week, Headliner brings you part one of Stephen and Phil's conversation with Derek Lothian, President and CEO of the Insurance Brokers Association of Saskatchewan.

In this part of the interview, Derek gives his three key rules for success in getting your organization's story picked up by the media.

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In the fourth installment of Season Two, Phil and Stephen give a crash course on how to construct and maintain your organization's story.

Your hosts break down the various parts of a story, and how to position your organization to be seen favorably within the ongoing narrative. Additionally, Stephen lays out the keys for making sure that reporters and media members take away the information you want them to when they interact with your organization.

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In the third episode of Season Two, Phil and Stephen dive into the pros and pitfalls of social media.

They discuss how social media has impacted the polarization of issues and ideas amongst the general public. Stephen breaks down the three rules that every social media company could institute to dramatically improve the impact these platforms have on society.

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In the second episode of Season Two, Phil and Stephen discuss how organizations can effectively communicate regarding social movements.

They discuss what your organization should (or shouldn't) have an opinion about and Stephen gives his most critical tip for how organizations can show that diversity and inclusion matter to them.

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Headliner: The Podcast is back for Season Two.

This week, Phil and Stephen take a foray into the world of executive communications. They break down some high-profile comms blunders that cost top private and political executives their jobs in 2020.

During the conversation, Stephen reveals that the most important key to success as an executive is actually to hire someone who doesn't agree with you. Why? Tune in to find out.

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One of the biggest challenges society faces today...is trust. We rely on each other but our trust in media, government, and institutions in general has been eroded.

Stephen and Phil talk about this, and our six key principles, in this last episode of Headliner: The Podcast which sums up Headliner: The Book. If you haven't already picked up a copy, here's where to get yours: https://books.friesenpress.com/store/title/119734000129646213/Phil-Gaudreau-and-Stephen-Heckbert-Headliner

Take that good interview and turn it into good PR for you, your business, or your cause. Phil and Stephen can help!

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner