You finished an interview and immediately went, "Oh no".

Or you read the story online and went, "OH NO!"

So what do you do now? Phil and Stephen are here to help.

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

Those who fail to prepare are prepared to fail. In this week's show, Phil and Stephen discuss preparing for media interviews.

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

The last few years have had plenty of crises for businesses - from #MeToo, to boycotts related to American politics, and now COVID-19. How do you manage a PR crisis? Phil and Stephen discuss.

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

What are the narratives around your industry - those ideas that people just believe, even if they aren't true? How could they be harming you without you even realizing it? Stephen and Phil discuss narrative building in our latest episode.

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

We receive 15,000 messages in a day but can only process 1,000. So how do you get through someone's filters and craft a story that sticks? Phil and Stephen talk about message crafting.

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

Relationships matter when you're seeking news coverage. After all, would you make a habit of asking total strangers for a favour?

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

In this episode, Phil and Stephen talk about how to construct a story to garner media attention and ensure your message gets across.

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

In this supplement to Episode 3, we expand on the kinds of fake news you might experience on the internet!

Headliner the Book is available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

In Episode 3 of our podcast, Phil and Stephen talk about the five things reporters want you to think about when pitching (or not) them a story,

This podcast is a supplement to the book Headliner, available now through FriesenPress, Amazon, and many other distributors.

books.friesenpress.com/store/title/1…ert-Headliner

In Episode 2, Stephen and Phil talk about how the Canadian media landscape has changed in recent years and how this should inform your outreach to media.

This podcast is a supplement to the book Headliner, available now through FriesenPress, Amazon, and many other distributors.

https://books.friesenpress.com/store/title/119734000129646213/Phil-Gaudreau-and-Stephen-Heckbert-Headliner