"Send me a text"

Baby Boomers take longer to decide when buying supplements.

They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available.

Marketing supplements to Baby Boomers is not just about advertising—it’s about understanding the unique emotional and functional forces that drive their purchasing decisions. Trust is the biggest factor. Without credibility, endorsements, and transparency, they won’t buy. You need all 4 forces working together.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

 - - - 

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Exploring the Next Big Things in Supplements: 2025 and Beyond

The vitamins, minerals, and supplements market has seen a significant transformation in recent years.

Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evolution. Consumers are seeking products that support health and enhance their quality of life in new, innovative ways.

This episode dives into 8 emerging supplement trends. And how those trends are reshaping the supplements industry. 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential.

I'll also discuss the challenges and opportunities that come with this growth and how brands can position themselves to capitalize on the momentum. Whether you're already in the game or looking to break into this booming sector, this episode will provide you with the insights and strategies you need to stay ahead of the curve. Join me as I wrap up this series with a powerful conclusion that could shape the future of your supplement business.

Ranking Best Supplement Categories for Revenue, Competition, and Total Market

Rank | Niche | Total Addressable Market (TAM) | Competition | Annual Offer Revenue Potential
1 | Weight Loss | Massive | Extremely High | $10 – $15M
2 | Anti Aging | Massive | High | $1 – $30M
3 | Brain Health | Very Large | Low / Medium | $10 – $15M
4 | Hair, Skin, Nails | Very Large | Medium / High | $5 – $10M
5 | Botanical | Massive | Medium / High | $1 – $5M
6 | Prenatal | Medium | Medium / High | $1 – $5M
7 | Bone & Joint | Very Large | Medium / High | $1 – $5M
8 | Protein | Massive | Very High | $1 – $5M
9 | Eye Health | Very Large | Medium / High | $1 – $5M
10 | Heart Health | Very Large | Medium / High | $1 – $5M

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desires behind these nutritional categories to the marketing strategies that are making them a hit, you'll get a comprehensive look at what's shaping the future of the supplement industry.

Whether you're a brand owner, marketer, or just curious about where the industry is headed, this episode is packed with insights you won't want to miss.

Rank | Niche | Total Addressable Market (TAM) | Competition | Annual Offer Revenue Potential
1 | Weight Loss | Massive | Extremely High | $10 – $15M
2 | Anti Aging | Massive | High | $1 – $30M
3 | Brain Health | Very Large | Low / Medium | $10 – $15M
4 | Hair, Skin, Nails | Very Large | Medium / High | $5 – $10M
5 | Botanical | Massive | Medium / High | $1 – $5M

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, and discover innovative ways to differentiate your brand in a crowded market.

Whether you're a seasoned marketer or new to the supplement industry, this episode will provide you with actionable insights to elevate your marketing efforts and drive meaningful engagement with your audience. Learn how to transform your supplement marketing from ordinary to extraordinary.

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Are you looking for proven strategies to amplify your supplement advertising?

The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement information and recommendations.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

The Remarkable Turnaround of Luke the Lion's Supplement Business

Key Points Discussed:

• Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health.
• Revenue Growth: His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recent months.
• Strategic Business Moves: Luke has focused on maximizing his current product line rather than expanding too quickly into new areas like coffee and honey.
• New Initiatives: He is planning to introduce an information product called the Mental Clarity Club, leveraging his expertise in biohacking to provide value to his customers and create a recurring revenue stream.
• Future Plans: Luke is considering building out funnels for his other products and potentially tackling manufacturing challenges to avoid stock issues.

Insights from the Host, Bobby Hewitt:

• Bobby advised Luke to focus on building cash reserves and optimizing his current product offerings before expanding into new ventures like Amazon or launching a coffee brand.
• He suggested that Luke could pre-sell his upcoming info product during Black Friday to create urgency and secure early adopters.
• Bobby also recommended that Luke consider hiring a media buyer to improve his Facebook ad performance, allowing him to focus on his strengths in creative strategy and funnel building.

Conclusion:

Luke's story is a testament to the power of strategic thinking and the importance of focusing on core strengths to grow a business. By the end of the episode, Luke had gained clarity on his next steps, including improving his ad strategy and developing his info product, setting the stage for continued growth and success.

[00:00:13] Luke's debt and business growth.

[00:02:07] Introducing the Mental Clarity Club.

[00:07:06] Black Friday promotion.

[00:11:02] Going on Amazon and Entrepreneurial ADD.

[00:19:21] Facebook ad performance.

[00:19:30] Executive assistant and team growth.

[00:26:18] Media buying is a game changer.

If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected]

In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest wa

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company


If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected]

In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 



00:01:44 - "Profit could mean that your margins are just too low or profit could mean that you're not able to acquire a buyer at a low enough cost."

[00:02:47] Losing split testing and low budget.

[00:04:48] Split testing strategies.

[00:08:05] Navigating debt and profitability.

[00:13:57] The back end.

[00:16:56] Adding affiliate emails.

[00:19:12] Increasing lifetime value and ROAS.

[00:23:38] Six-bottle upsell strategy.

[00:27:43] Funnel sophistication and upsells.

[00:31:00] BOGO deal and terms.

[00:36:30] Upsell positioning strategy.

[00:39:27] Design and copy complement each other.

[00:44:30] Conversion rates and upsells.

[00:48:45] Low cost membership and community.

[00:51:32] Adding upsells to acquisition funnel.

[00:54:30] Bump offer conversion rates.

[00:59:43] Motivation and success stories.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Is search engine optimization REALLY worth it for supplement companies?

Here's a link to the SEO checklist mentioned in the show

https://knowagency.com
Jane Phelps -  [email protected]

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Dean Lilley [email protected]
https://headsuphealth.com

https://headsuphealth.com/blog/case_studies/mode-method
Supplement Brand Validates New HRV+ Supplement Using Decentralized Digital Health Monitoring Technology.

Mode+Method needed a device-agnostic flexible software solution that could automatically capture the health data they needed while also being able to analyze it in near real-time with ease. The goal was to produce health data that can be used to build trust by making objective claims in their sales and marketing materials. 

In the future, Mode+Method wanted a model that could be replicated for discovering product opportunities and validating new products that they develop. 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.