In this episode, Danny Decker, the Founder of Simplified Marketing discusses how medical practices can build trust through marketing, how to make sure their marketing is getting done, how to generate more referrals, the best marketing channels during COVID, and why is personal branding so important!

Danny Decker was the Co-Founder of Spotlight Branding which became a 7-figure agency: https://spotlightbranding.com/

Danny is also the host on his Marketing Simplified Podcast: https://www.marketingsimplifiedpodcast.com/

His new book, Marketing Simplified, is now available on Amazon: https://www.amazon.com/Marketing-Simplified-Built-Seven-Figure-Business/dp/1483493199

#healthcaredigitalmarketingpodcast #dannydecker #lamarhull #medicalmarketing #marketingpodcast #marketingsimplified #medrankinteractive

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Resources

Marketing Simplified Podcast: https://www.marketingsimplifiedpodcast.com/

Danny's LinkedIn: https://www.linkedin.com/in/danieljdecker/

Marketing Simplified, is now available on Amazon: https://www.amazon.com/Marketing-Simplified-Built-Seven-Figure-Business/dp/1483493199

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

Check out the video on YouTube: https://youtu.be/0k1eDiGEKmA

In this episode, Will Naso, the co-Founder + CEO of Biteline discusses how a real life experience in the dental space caused the birth of Biteline. Will has helped take a software from an idea to now helping dental offices with an efficient way to hire.

A few topics that we discussed on the Healthcare Digital Marketing podcast:

Resources

Biteline.net: https://biteline.net/

Will's LinkedIn: https://www.linkedin.com/in/willnaso/

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

Thank you Taylor Jones for the opportunity to discuss a few hot topics 🔥 in regards to Google Analytics & Search Console marketing strategies as a part of the Digital Deep Dive marketing program brought to you by the American Marketing Association - Charlotte: https://amacharlotte.com/digital-deep-dive

In this interview we cover the following:

Resources:

Slide presentation: https://docs.google.com/presentation/d/1XP5cEQ9ZNzFG_ZiioEu7LuyQbi4MZ7rEIkXL5h4FXgA/edit?usp=sharing

GA setup: https://blog.hootsuite.com/how-to-set-up-google-analytics/

Desktop website speed test: https://developers.google.com/speed/pagespeed/insights/

Mobile website speed test: https://www.thinkwithgoogle.com/feature/testmysite/

*Search Analytics for sheets (powerful Search Console tool / alternative): https://gsuite.google.com/marketplace/app/search_analytics_for_sheets/1035646374811

Example client report using GA & SC: https://docs.google.com/document/d/1KtAufMhFktV01jHbCoZ9HAHCihXxC_liLL8bURXP9A4/edit?usp=sharing

In this episode, Ben Shaver, a successful business coach with 10+ years 👏🏽 in the dental industry discusses how he helps dentists manage and grow their practice inside out.

A few topics that we discussed on the Healthcare Digital Marketing podcast:

Resources

BenShaver.com: https://benshaver.com/

DentalInbound.com: https://www.dentalinbound.com/

Ben's LinkedIn: https://www.linkedin.com/in/benshavermedia/

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

This episode introduces Jason Householder, the CEO of LenDRgroup Consulting. 👨‍⚕️

LenDRgroup Consulting was founded with one goal in mind and that’s to empower the best dental, medical, and veterinary professionals with access to industry-leading experts—no matter where they require them in your business. 👀

Their team understands that it can feel overwhelming for doctors to know everything there is to know about running and growing their business. 📈

LenDRgroup Consulting offers a turnkey approach that delivers finance and business consulting solutions specifically to medical practices. 🔥

Their team is well-versed in the healthcare industry. They bring together a team of accounting, legal, financial, marketing, construction, real estate, equipment, and strategic planning experts who only work within the healthcare field to help medical practices manager and grow their business successful.

They help medical practices simplify their practice, so the doctors can focus on helping their patients while remaining firmly in control of their future and charging ahead to meet and exceed their business and person goals.

Specific questions we discussed:

Resources

LenDRgroup Consulting: https://lendrgroupconsulting.com/

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

Jason Householder's LinkedIn: https://www.linkedin.com/in/jason-householder-0110a612b/

This episode covers how partnering dentists have been impacted by COVID-19. Dr. Patel and Dr. Alston discuss their operational, financial, and marketing strategies during these uncertain times. 

They discuss how their 3 dental practices are operating by seeing only emergency cases. In addition, they have adapted and started to provide Teledentistry. They are spending a lot of time watching webinars, being a part of CE trainings, and evolving their practice for the "new normal". 

As they plan to re-open, they are staying engaged with their patients through effective offline and online communication strategies with the help of Med Rank Interactive. 

They are preparing their teams and offices for a safe environment to start helping patients with in-office oral care.  They are excited to get back to work and service their patients in a caring but safe environment. 

Resources

Fine Arts Dentistry: https://fineartsdentistry.com/

Genesis Family Dentistry: https://genesisfamilydentistrync.com/

Nexus Dental: https://nexusdentalassociates.com/

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

New Healthcare Marketing Digital Podcast Episode 5: Comprehensive Financial & Marketing Planning Strategies During COVID-19 with Brian Swilling and Ryan Whitley of NaviPath Financial

Here are the questions that we covered on this podcast! 🤔

1. What are the biggest concerns you are hearing from your clients?

2. What is the most efficient strategy for using my PPP loan once I am approved?

3.  How should I manage my practice and personal debt once I reopen and may have reduced income?

4.  What should I do with my practice retirement plan? Continue, reduce or suspend benefits?

5.  How do I confidently stay invested in this unprecedented market?

6.  With the down time, what are some of the best personal and practice financial and marketing planning strategies you are recommending to your clients? – Marketing and patient communication is key.

Resources:

Navipath Financial: https://www.navipathfinancial.com/

Additional Content from NaviPath:

https://www.navipathfinancial.com/blog/uncertain-times-ada-us

https://www.aicpa.org/interestareas/privatecompaniespracticesection/qualityservicesdelivery/sba-paycheck-protection-program-resources-for-cpas/sba-payroll-protection-program-faqs.html

https://www.navipathfinancial.com/blog/practice-cash-flow-and-business-continuity-action-plan

https://www.irs.gov/newsroom/coronavirus-related-relief-for-retirement-plans-and-iras-questions-and-answers

https://www.navipathfinancial.com/resource-center/investment/pullbacks-corrections-and-bear-markets

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

This episode covers the new GMB features for healthcare practitioners.

The topics in this episode consist of understanding the GMB COVID-19 issues as it relates to GMB functionality issues, a suspended GMB profile and what to do about it, the virtual healthcare strategy through your GMB profile, and a snapshot of the new GMB virtual healthcare features.

Resources

Link to Podcast slides: https://docs.google.com/presentation/d/1hh0IXvQP0vUMii29aP9pme_s-MYDxdDoBO0PZD2cZ68/edit?usp=sharing

Link to Podcast video: https://www.loom.com/share/786740226f444f729e764eb8b28319d1 

GMB Limited functionality: https://support.google.com/business/answer/9792336?hl=en

GMB reinstatement request for a suspended GMB profile: https://support.google.com/business/troubleshooter/2690129?hl=en 

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

This episode covers the impact that COVID-19 is having on Dr. Dastrup's dental practice and how he has pivoted to Teledentistry and virtual consultations .

Dr. Dastrup of Dastrup Dental and Premier Smiles & Implant Dentistry discusses the importance of staying optimistic even when unsure, planning for the future, staying engaged with your team, focusing on digital marketing through Teledentistry and emergency dental care, and much more.

Resources

Dastrup Dental: https://dastrupdental.com/

Blog: https://dastrupdental.com/blog/

Premier Smiles & Implant Dentistry: https://www.facebook.com/raadsmiles/

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/

This episode covers the impact that COVID-19 is having on Dr. Ahmad's medical practice and how he has pivoted to Telehealth and virtual consultations .

Dr. Ahmad discusses how things are frustrating for the independent physician's community. Through this frustration he is staying engaged with his team, creating more efficiencies within his practice, being a leader amongst his team, being optimistic during the chaos, his current digital marketing game plan of offering Telemedicine with a focus on regenerative medicine, chronic knee and back pain virtual consults, and much more.

Resources

Advanced Sports & Spine: https://www.advancedsportsandspine.com/

Blog: https://www.advancedsportsandspine.com/blog/

Med Rank Interactive: https://medrankinteractive.com/

Free Digital Marketing Audit: https://medrankinteractive.com/services/seo/

Lamar Hull's LinkedIn: https://www.linkedin.com/in/charlotteseoexpert/