It wasn’t that long ago that blogs and blogging were the most effective way to demonstrate thought leadership and drive interested parties to your website. With the rise of podcasts, video, and social media platforms, blogs have declined in popularity. Are blogs still worthwhile? And if so, what can you do to make your blog stand out?  

We sat down with one of the original healthcare bloggers, Jane Sarasohn-Kahn, to discuss blogging, the evolution of blogs, and her personal journey. Sarasohn-Kahn is a stalwart supporter of HITMC, a health economist, advisor, author, trendweaver, and winner of the 2022 Medigy HITMC Award for Blog of the Year.  

Learn more about Jane Sarasohn-Kahn: https://www.healthpopuli.com/ 

Find more great health IT content: https://www.hitmc.com/

Adopting technology solutions that have a no-code or low-code approach makes sense for healthcare organizations right now as the industry continues to grapple with workforce challenges. This is especially true when considering form solutions that capture patient information.   

Healthcare IT Today sat down with Cedric Savarese, Founder and CEO of FormAssembly, a company that makes a secure, HIPAA compliant forms platform that is easy enough for end-users to maintain, to find out more about forms, forms management, and why healthcare IT leaders should not overlook how forms are used in their organizations.   

Learn more about FormAssembly at: https://www.formassembly.com/ 

Find more great health IT content: https://www.healthcareittoday.com/

What does it take to be a consistently successful healthcare PR Professional? According to Grace Vinton, Account Director at Amendola Communications and all-around media guru, it’s about 5P’s – purpose, persistence, patience, people, and policy.  

Grace drops about a dozen pearls of wisdom in our short interview.  

Learn more about Amendola Communications at: https://www.acmarketingpr.com/ 

Find more great healthcare marketing content: https://www.hitmc.com/

Given the relatively recent transition of leadership at MEDITECH, I thought it would be a good time to check in with MEDITECH's Executive Vice President & COO, Helen Waters.   In our discussion, we cover a broad range of topics including how the leadership change has gone, the impact of COVID, and where they're headed in the future.  

Learn more about MEDITECH: https://ehr.meditech.com/ 

Find more great health IT content: https://www.healthcareittoday.com/

Marketing budgets are never easy. Everything from determining the right amount to ask for to defending your spending allocation is challenging. It is even more difficult when there is misalignment between Sales and Marketing. One way to budgeting better is to use a bottom-up approach (start with meetings booked and leads generate vs revenue) and more realistic math.   

HITMC sat down with Eric Meerschaert, Executive Director for Growth and Innovation at StudioNorth and Doug Duty, Executive Director for Business Development at StudioNorth to learn the secrets behind better marketing budgeting.

Find more great healthcare marketing content: https://www.hitmc.com/

Robin Farmanfarmaian, Author and Professional Speaker just released a new book called “How AI Can Democratize Healthcare." (Side Note: You can get a free chapter download at democratizinghealthcare.ai)  If you've been to a health IT conference, then you've probably heard Farmanfarmaian speak.  In those talks, she shares more healthcare innovation per minute than any other speaker I've seen.  So, I was excited to hear she'd put out a book about AI in healthcare.  

To get a preview, I sat down with Farmanfarmaian to hear an overview of what her and her co-author Michael Ferro share in the book.  Plus, I ask her to share a number of specific examples of AI really happening in healthcare and I ask her who is going to pay for all this AI.  

Find more great health IT content: https://www.healthcareittoday.com/

A brand is more than a logo, a color palette, and a smartly crafted tagline. When properly articulated and carefully implemented, a brand can help guide strategic business decisions. Building a brand of this strength is a journey that requires a disciplined approach. Labelmaster, a 50-year-old company is currently on such a journey and their goal is nothing short of a brand that will drive growth for decades to come.   

Robert Finn, Vice President of Marketing, Product Management and Analytics with Labelmaster sat down with us to share his insights, lessons learned so far, and some behind-the-scenes work the company has done.  

Learn more about Labelmaster at: https://www.labelmaster.com/ 

Find more great healthcare marketing content: https://www.hitmc.com/

Maple is a Canadian Healthcare success story. Founded in 2015, the company has grown steadily and is now Canada’s largest online network of doctors. They offer both virtual care services as well as a virtual care platform. They experience the meteoric rise in usage during the COVID-19 pandemic and the subsequent decline, but unlike other telehealth providers, they expected this and planned for it. The company expects to continue growing in the years ahead.   

Healthcare IT Today sat down with Brett Belchetz, MD – Co-Founder & CEO of Maple to get his take on the current state of telehealth, where it can be used most effectively, and what’s next for his company.   

Learn more about Maple at: https://www.getmaple.ca/   

Find more great health IT content: https://www.healthcareittoday.com/

It's one thing to talk about interoperability in healthcare and it's another to talk about where sharing of health data is really happening.  That's the discussion I had with Anil Jain, MD, Chief Innovation Officer at Innovaccer, when I asked him where we're at when it comes to healthcare interoperability.  In this video interview, Dr. Jain shares where healthcare organizations are really asking him to help with interoperability.  He shares some of the practical areas that interoperability is really happening today.  

Learn more about Innovaccer: https://www.innovaccer.com/ 

Find more great health IT content: https://www.healthcareittoday.com/

As we continue to learn about how the industry is responding to TEFCA and which organizations are planning to apply to be a QHIN, we thought it would be valuable to sit down with CommonWell and a CommonWell member, MEDITECH, to learn more about their thoughts on TEFCA and CommonWell's choice to apply to be a QHIN.  In the video interview below, Mike Cordeiro, Director Interoperability Market and Product Strategy at MEDITECH, and Paul Wilder, Executive Director of CommonWell Health Alliance share their insights on these important topics.  

Learn more about CommonWell: https://www.commonwellalliance.org/ 

Learn more about MEDITECH: https://ehr.meditech.com/ 

Find more great health IT content: https://www.healthcareittoday.com/