The intersection of healthcare and social media can be a tricky one for marketers, but if your audience is there, then that is where you must go.

From Youtube to TikTok, we speak to Jason Lim from Stratgeist about the best practices for leveraging social media to reach and educate patients, the challenges that come with marketing in this highly regulated industry, as well as the fight against misinformation and disinformation online.

Photo Credits: Freepik | Drazen Zigic