We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?

When should you update your website or create a new website? If you're thinking about medical billing marketing strategies, will a better website increase your sales? Listen to find out.

You want to grow your medical billing company. When people think grow they think sales, when they think sales they think salesperson. Is this the right approach for your business? Listen to find out our thoughts.

I recently attended the HBMA (healthcare billing management association) national conference and heard a bunch of billing companies talk about automation and AI. But how many are really experts in this? How many are really even deploying these technologies in any reasonable scale? Listen to find out.

Most medical billing companies take any and all comers, they are opportunistic and will do everything from family practice to pain management to ophthalmology. But is this a good idea from a marketing standpoint if you are trying to grow more quickly? Listen to find out our thoughts.

Does your medical billing business need branding? Should you invest in this? I've heard many billing companies tell me they want to be seen by their clients and prospective clients and that this is really important. But is it? We'll dive into what this really means and the benefits and costs of branding.

We decided to try and experiment and see how smart a generative AI (GAI) application is. In part because this is a hot topic and we get asked about it frequently, we thought it would be fun to test. We asked a LLM/GAI application whether you need generative AI at this point in RCM or even what would be good applications of it. The answer will astonish you.

Most medical billing marketing starts with exhibiting at trade shows. But is this a good investment for your medical billing business? We'll explore the pluses and minuses and give you the answer.