With that in mind, we partnered with Real Chemistry — formerly W2O — on a new series, Healthy Bites. In each episode, we will have a quick chat with a healthcare expert to provide a digestible "what you should know" to help the industry stay ahead of the rapidly changing healthcare public relations and communications landscape. And because healthcare touches every aspect of our lives these days, we hope these 10-minute conversations will be useful no matter what your day-to-day role is.

In this episode, PRovoke Media senior reporter Diana Marszalek talks to Emily Poe, Real Chemistry’s group president of integrated communications.