Healthy Profits Podcast

Healthy Profits Podcast

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Healthy Profits Podcast episodes

  • Episode 30: Why no one is watching your show: Reverse Engineer Attention with Travis Brown

    Get ready to supercharge your social media game! In this episode, we're diving deep into the secrets of attracting the right audience and generating those sweet, sweet leads. From nailing down a niche that converts to crafting a killer bio, Travis Brown got you covered. This is the episode you need to take notes from, hey you may even listen to this episode twice!


    • Attracting the right audience and generating qualified leads.
    • Optimizing your profile with a clear and compelling bio.
    • Reverse engineering attention.
    • Refine your content strategy and focus on what resonates with your audience.


    • (05:00) Leveraging Expert Content for Explosive Lead Generation

      (10:00) Three Essentials for Successful Organic Marketing

      (15:00) Optimizing Content for Rapid Social Media Consumption

      (17:00) Crafting Effective Social Media Bios for Audience Growth

      (22:00) Refining Content Strategy

      (26:00) Leveraging TikTok for Targeted Market Research

      (35:00) Maximizing Viral Content Through Strategic Repetition

      (38:00) Transformative Social Media Strategies for Explosive Growth

      (43:00) Mastering Podcast Virality and Instagram Engagement


      About Travis Brown:


      Travis is a 3x award winning marketer, with 200,000+ followers and 50 million+ views. He's also a podcaster and multiple business owner inspiring new creators to dominate their social.

      Instagram: https://www.instagram.com/travisbrown/ @travisbrown

      Join Socialboom: https://www.socialboom.info/join/




      Visit healthyprofitspodcast.com to book your Free Podcast Audit

      1 hr 12 min
    • Episode 29: Teach Implementation Don't Just Give Information

      Today, I'm all about implementation in podcasting. In this episode, we’ll explore three killer frameworks we use inside of Evolved Podcasting. These babies are your ticket to boosting engagement, keeping your audience hooked, and coming back for more. Say goodbye to information overload and hello to a killer unique selling proposition!


      • Information overload is a common problem faced by podcast listeners.
      • The Three implementation frameworks that we work with our clients.
      • The importance of having a unique selling proposition.


      • (01:00) Tech Troubles and On-the-Spot Solutions

        (02:00) Unwanted Advice During a Flat Tire Situation

        (03:00) Frameworks for Actionable Podcast Content and Listener Retention

        (04:00) Podcast Production: Do It For You Vs Do It With You

        (06:00) Teaching DIY Studio Improvements on Air

        (07:00) Transforming Information Overload Into Actionable Implementation






        Visit healthyprofitspodcast.com to book your Free Podcast Audit



        12 min
      • Episode 28: Cash In on Casting: Why Starting with Money Isn’t Taboo with Christy Haussler

        Today, I'm hanging out with Christy Haussler, a total rockstar in the podcasting world. Get ready for some real talk about how to dominate your niche and make some serious cash doing it.


        Christy drops some truth bombs about finding your community and serving up content that hits home. Also! We're flipping the script on the whole "build a platform first" idea. Christy says it's time to focus on the money, honey! Get ready because this episode it's gonna be epic!



        • Sub-niching within a niche allows podcasters to become the go-to resource for a specific audience.
        • Podcasters should prioritize monetization from the start and have a clear plan.
        • Building communities and offering paid memberships can provide recurring revenue and foster deeper connections with listeners.
        • The integration of AI tools and gamification in podcasting platforms opens up new possibilities for engagement and monetization.



        • (02:00) Identifying and Engaging Your Ideal Podcast Audience

          (07:00) From Radio Roots to Podcasting Passion

          (13:00) Debunking Myths About Podcast Monetization Strategies

          (17:00) Turning Expertise Into Profit in Health and Wellness

          (25:00) The Power of Recurring Revenue in Business Growth

          (26:00) Gamification and Community Building in Digital Platforms

          (30:00) Building Community and Monetization in Podcasting

          (33:00) Empowering Health Professionals to Achieve Online Independence



          About Christy Haussler:


          With a fervent dedication to the world of podcasting, Christy is a seasoned expert in helping podcasters unlock the potential for multiple revenue streams. Over the past six years, she has collaborated with hundreds of podcasts, guiding them toward success. Currently, she leads an agency managing over 60 podcasts, producing a remarkable 350+ episodes monthly.


          Website: https://www.teampodcast.com/ 

          LinkedIn: https://www.linkedin.com/in/christyhaussler 

          YouTube: https://www.youtube.com/c/ChristyHaussler/videos?app 

          Facebook: https://www.facebook.com/cahaussler/ 

          Instagram: https://www.instagram.com/christyhaussler/ 




          Visit healthyprofitspodcast.com to book your Free Podcast Audit


          38 min
        • Episode 27: Health Industry Game Changer - Podcasting to Share A Message Worldwide

          Picture this: you've got a wealth of knowledge, insights, and wisdom to share with the world, right? Well, guess what? Podcasting is your ticket to reaching a global audience and making a real difference in people's lives. We're talking about breaking free from the norms, unleashing your creativity, and delivering your message in a way that truly resonates.


          Join me as we explore the endless possibilities of podcasting and how you can step up as a disruptor in the health industry. Get ready to unlock your full potential and spread those positive vibes far and wide. Let's do this!



          • Podcasting is a game-changing platform for health and wellness entrepreneurs.
          • Health and wellness professionals have the opportunity to be disruptors and think outside the box in delivering their message through podcasting.
          • Being creative, authentic, and entertaining while sharing valuable information.
          • Don’t let imposter syndrome hold you back!
          • Embracing your unique perspectives and storytelling abilities.
          • Creating a close and trusting relationship with listeners.


          • (01:00) Cracks in the health and wellness system

            (03:00) Spreading information quickly and globally

            (04:00) The power of being a message creator

            (05:00) Podcasting as a trustworthy platform

            (07:00) Embracing authenticity and creativity in podcasting

            (08:00) Podcasting as a comfortable space for health professionals

            (12:00) The importance of sharing knowledge and stories through podcasting





            Visit healthyprofitspodcast.com to book your Free Podcast Audit



            13 min
          • Episode 26: How Much Money Can a Podcast Make?

            This episode is all about turning your health and wellness podcast into a money-making machine! Join us for a lively chat as we bust myths about podcast income and uncover the untapped opportunities for financial success. We'll show you how to transform your podcast into a cash cow while making a real impact in the industry. Don't miss out—grab your headphones and tune in now!



            • Understanding how much can be made.
            • Turning your listeners into clients.
            • Offer Scaling: the multiplicative effect on revenue.
            • The "monetization pyramid" framework.
            • Maximize your podcast potential as a revenue source.


            • (02:44)  Importance of having a clear strategy and ideal audience

              (05:15)  Significant earnings with different offerings

              (06:02)  Determine your earning potential

              (06:41)  The monetization pyramid framework

              (08:07)  Get your podcast audit call!



              Ep #4 The Podcast Monetization Pyramid: Strategies for Health Entrepreneurs: https://podcasts.apple.com/us/podcast/episode-4-the-podcast-monetization-pyramid-strategies/id1731581461?i=1000647604866



              Visit healthyprofitspodcast.com to book your Free Podcast Audit



              11 min
            • Episode 25: If I had to start from 0, this is what I would do with my podcast - DO this to hit your first 10K listens on your podcast

              This week, I'm spilling the beans on what I'd do if I were starting a podcast from scratch or reviving an existing one. Get ready to dive into the nitty-gritty of podcasting success with me!


              I'm all about narrowing down your audience, gathering feedback from a piloting group, and crafting a killer launch strategy to skyrocket your podcast to fame. Plus, I'll introduce you to some cutting-edge tech like Chat GPT prompts and bots to streamline your process and attract a dedicated following. And that’s just the start! Are you ready?



              • Narrowing down your audience
              • Ensuring that you're meeting your audience's needs and preferences
              • Building a proper listener funnel.
              • Streamline the podcasting process to engage with your audience more effectively.



              • (01:00) Importance of narrowing down the target audience

                (03:00) Knowing the problem and transformation

                (06:00) The creation phase

                (09:00) Building a listener funnel and call to action

                (12:00) Using new technology and tools for podcasting




                Get your roadmap for podcast success here: https://www.evolvedpodcasting.com/map


                Meet the Marketing Guru Bot here: 


                Visit healthyprofitspodcast.com to book your Free Podcast Audit



                15 min
              • Episode 24: Is podcasting too popular?

                We're about to drop some truth bombs on the Healthy Prophets podcast! Today, Rae and I are breaking down the myth of podcasting saturation. Listen up, because we're diving deep into the numbers. Did you know there are only 2.4 million podcasts globally? 


                That's nothing compared to the billions on social media! So, if you're thinking the podcasting game is too crowded, think again! This episode is all about seizing the opportunity in the health and wellness podcasting space. Are you ready to join in?


                • Podcasting is not too popular or saturated, with only 2.4 million podcasts globally compared to other social media platforms.
                • The health and wellness podcasting space is still relatively open, ranking fifth in popularity.
                • Health and wellness professionals have a unique opportunity to share their tried and true practices, stories, and alternative approaches to health.
                • The podcasting industry is projected to double its revenue from $2 billion in 2023 to $4.5-4.6 billion in 2024.
                • Listeners are encoura


                • (01:00) Lack of persistence.

                  (03:00) The top podcasting categories, leaving room for health and wellness podcasts.

                  (05:00) Now is the time to share your expertise!

                  (06:00) Stick with podcasting to see growth and expansion in your business.

                  (08:00) Share your success stories and alternative health practices on your podcast.

                  (09:00) Don't quit podcasting!


                  Article on Podcast Stats: https://backlinko.com/podcast-stats and

                  https://contentisqueen.org/is-the-podcast-boom-over/



                  Visit healthyprofitspodcast.com to book your Free Podcast Audit



                  11 min
                • Episode 23: When To Monetize Your Podcast

                  In this episode, we're unlocking the secrets to perfect timing in podcast monetization. From the get-go, having a clear strategy in place empowers you to reach more listeners and create a profound impact. Join me as we explore the transformative potential of podcast monetization and the extraordinary possibilities it holds for your audience and your business. Tune in now and let's unleash your podcast's full potential!


                  • Maximizing your impact and reaching a wider audience.
                  • Attracting clients through an elevated positioning.
                  • Creating a monetization plan for your podcast.
                  • Think about the possibilities of your podcast and how it can change lives.



                  • (01:00) Importance of having a monetization plan in place

                    (03:00) Realizing the potential impact of reaching a large audience

                    (07:00) Reflecting on the opportunity to change someone's life through a podcast

                    (08:00) Building a solid foundation for monetizing a podcast

                    (09:00) Reverse engineering the vision for the podcast

                    (10:00) The importance of taking podcasting seriously

                    (11:00) The possibility of reaching large numbers of people through podcasting




                    Visit healthyprofitspodcast.com to book your Free Podcast Audit


                    15 min
                  • Episode 22: How to make a podcast people want

                    This week, Rae and I are about to unravel the secrets to crafting a podcast that'll leave your audience craving more! We're tackling the problem head-on: how to take those "boring" health topics and turn them into pure gold. Buckle up as we dive into the nitty-gritty of making your podcast not just informative, but downright entertaining!


                    We're bringing you real-life examples of health pros who've mastered the art of infusing fun into their content. Think lively debates, hilarious wellness mishaps, and mind-blowing health hacks that'll leave your listeners craving more. So grab your headphones, crank up the volume, and let's make some magic happen! 🚀


                    • Health professionals should aim to make their podcasts fun, entertaining, and engaging.
                    • Incorporating elements like debates, storytelling about wellness mishaps, and discussing health hacks can make the podcast more interesting and relatable.
                    • Examples of health professionals who have successfully infused fun and edutainment into their podcasts.
                    • Keeping the content simple and at a fifth-grade reading level.


                    • (01:00) Making health topics captivating and entertaining

                      (02:00) J.J. Virgin knows how to have fun and how you can too

                      (03:00) Tip 1: Creating controversy

                      (04:00) Tip 2: Sharing is caring

                      (05:00) Taboo health topics

                      (06:00) Tip 3: Health hacks

                      (09:00) Importance of having fun and enjoying the podcasting experience





                      Visit healthyprofitspodcast.com to book your Free Podcast Audit


                      12 min
                    • Episode 21: Missed Fortunes: The Critical Selling Strategy Your Podcast Is Skipping with Brian Mayoral, lead sales trainer for Tony Robbins

                      I'm stoked to have Brian Mayoral, Tony Robbins' lead sales trainer, joining us today to chat all about turning your podcast into a sales powerhouse.


                      Brace yourself for some serious inspiration as we uncover the dynamic power of storytelling in sales and the essential steps to earning that rock-solid trust from your audience. Brian's bringing the heat with priceless tips and strategies for monetizing your podcast and flipping those leads into sales like a boss.


                      Whether you're hustling in the health and wellness game or running the show in any other industry, will revolutionize your podcasting experience. Tune in now and let's set your business on fire! 🔥



                      • Storytelling is a powerful tool in sales.
                      • There are three main objections: value/product fit, external reasons (time, money, support), and internal reasons (past experiences, limiting beliefs).
                      • Overcoming objections requires aligning with the prospect 
                      • Distinguishing between a pebble and a boulder
                      • Practical tips for promoting a podcast


                      • (03:00) Brian's journey from PE teacher to sales trainer

                        (11:00) Importance of teaching a lesson without being direct in storytelling

                        (15:00) Identifying the three main areas people want to improve

                        (19:00) Using visualization to help listeners imagine their desired outcomes

                        (21:00) Identifying the three main objections

                        (25:00) Distinguishing between a boulder and a pebble

                        (32:00) Taking prospects off social media and guiding them to action


                        About Brian Mayoral

                        Brian Mayoral is a former teacher turned #1 National Sales Trainer for Tony Robbins turned founder of Sell Up (Sales Agency & Sales Training). Brian spent 3 years as Tony Robbins' Top Peak Performance Strategist and delivered over 860 sales trainings across the country.

                        Brian developed the Sell Up & Close to Open Methods to help industry leaders, sales professionals, and teams increase their revenue by maximizing individual human performance.


                        IG: https://www.instagram.com/brianmayoral/


                        Download Your FREE 30 Followup Prompts to Rekindle Prospect Interest & Win more Business: https://www.wesellup.io/30-effective-ways-to-follow-up




                        Visit healthyprofitspodcast.com to book your Free Podcast Audit

                        40 min

                      About Healthy Profits Podcast

                      From the publisher's feed

                      Healthy Profits Podcast solves the problem of shows not monetizing and growing inside the health and wellness space. Welcome to the "Healthy Profits Podcast," where we empower health and wellness entrepreneurs with the tools and knowledge to monetize their podcasts effectively.