Heart Behind Hustle® Podcast: Entrepreneurship | Marketing | Lifestyle for Impact-Driven Coaches and Experts

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Primoz Bozic helps experts, coaches and online business owners share their expertise through 10-25,000 word Ultimate Guides. This helps them build an online following of thousands of raving fans and get an endless stream of new clients for their business.

The Ultimate Guide Checklist: https://www.primozbozic.com/ultimate-guide-checklist

ABOUT THE PODCAST:

Take the FREE quiz to discover your Authority Brand Style: http://www.heartbehindhustle.com/quiz

Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2 

ABOUT YOUR HOSTS:

Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others.

Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of "The Visible Entrepreneur" podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

Struggling with consistency? Here's how to make it easier for you to create content in a consistent way - whether it's on your social media, blog, or something else.

Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz

Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2 

ABOUT YOUR HOSTS:

Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others.

Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of "The Visible Entrepreneur" podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

OUR GUEST: Callie Sitek is the owner of The Smart Keep, where they focus on helping female business owners with bookkeeping, taxes, and money coaching. Her passion is helping women understand their finances in a simple way with a side of comic relief in an otherwise boring and confusing industry.

ABOUT THE PODCAST:

Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz

Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2 

ABOUT YOUR HOSTS:

Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others.

Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of "The Visible Entrepreneur" podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

In this episode, we dig into Facebook groups for business! Lots of strategies, insider tips, and more in this episode around how to start, grow and manage your effective Facebook groups including the mindset necessary to see them thrive. 

ABOUT OUR GUEST:

Arne Giske is the leader of a 56,000 member community on facebook who specializes in helping entrepreneurs start, grow, and monetize groups. He's a digital nomad who travels all over and works from anywhere - and he's to hit 7 figures and 7 continents this year! He's always pushing his limits and helping others do the same so they can level up!

ABOUT THE PODCAST:

Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz

Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2 

ABOUT YOUR HOSTS:

Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others.

Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of "The Visible Entrepreneur" podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

If you're aspiring to be a standout industry leader, this interview is full of gems and practical takeaways to help you get there.

Come listen in as we chat about:

• The secret weapon to thriving in your business that the entrepreneurial world isn't doing a good job of teaching you (and it has nothing to do with having a kickass sales funnel or 50k followers)
• Understanding the layers of personal psychology that are wrapped up in your business & influencing your success
• How to get over your fear of putting yourself out there in your business (hint: it might involve improv)
• Why connection & relatability to your audience are EVERYTHING in your business
• How your past is influencing your present business - and how to say a Good Goodbye to it so you can break through the stuck-ness.

ABOUT OUR GUEST:

Dr. Gladys Ato is a clinical psychologist, leadership & personal growth expert, speaker and author of The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work. She mentors talented entrepreneurs, service providers, and rising stars to take BIG next steps to become the Next Big Leader.

Recognized as a Latina leader by Hispanic Executive magazine and winner of the Women Worth Watching in Education award, Dr. Ato has appeared in top publications and podcasts including TEDx Lincoln Square, NPR, NBC News, The Unmistakable Creative, Thought Catalog and more. In 2017, her blog, Bridging Consciousness, was named one of the top 50 consciousness websites in the world.

Dr. Ato has educated & mentored hundreds of individuals and several organizations in various medical, mental health, education, and nonprofit settings. Today, she works with clients through private mentoring, organizational consultation, courses, and speaking engagements. You can find her strolling the streets of San Francisco with her pup, Lovebug, hunting for stylish estate sale treasures and satisfying her foodie palate.

Learn more about Gladys here: www.drgladysato.com

ABOUT THE PODCAST:

Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz

Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2 

ABOUT YOUR HOSTS:

Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others.

Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of "The Visible Entrepreneur" podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

I'M BACK! Say hello to the Heart Behind Hustle Podcast and we're doing things differently this time around. A bit more contained in terms of publishing the content but a heck of a lot more UNSCRIPTED and UNTAMED when it comes to the content!

You can take a listen to the previous episode where I share WHY I've decided to rebrand the podcast and what to expect on this one moving forward.

I've got an amazing co-host with me for season 1 and her name is Michelle Lewis. She is the founder of Visibility Vixen and in the entire season one for the podcast, we will be talking about things under the umbrella of VISIBILITY.

In this first episode, Michelle and I got together to talk about visibility as a whole. We talked about why many coaches and experts struggle with getting visible and getting out there, plus our experience with the process to make it easier and generate better results.

To learn more about Michelle, visit her website: www.visibilityvixen.com

Join the FREE video training series about how to SHOW UP as an authority and grow your business online: www.heartbehindhustle.com/alivideoseries 

To join the Heart Behind Hustle free facebook group, go to: www.facebook.com/groups/hbhleaders

I am so excited to be back and I'm coming to you with an important announcement -- The Podcast is BACK and it's rebranded! We're now called The Heart Behind Hustle Podcast and it's going to be better than ever before. In this quick mini episode, I wanted to share with you WHY I've decided to rebrand and what you can expect from the show coming up :-)

1:43 Strength Finder

Alissa explains what Strength Finder is; that it's essentially a psycho metric tool. It's scientifically based and comprised of studies that span over 40 years which measures your aptitude for how you might go about doing things. It highlights how you can make your aptitude most enjoyable and play to your strengths. The magic and transformation of the strength finder profile is in the application and learning how to actually apply it to your day to day life.

3:45 Why Alissa started Strength Finder

She was in a networking organization called BNI – a place for business owners to get together and share their business. Apart of their training was Strength Finder. Handing her a book, Alissa took the test and was impressed by the accurate profiling of her strengths. Thinking that these things were negative about her, the test actually depicted that these were Alissa's strengths. That's when the shift happened for Alissa where she stopped focusing on her weaknesses. Taking a 30 week long certification course, she begun to understand the ins and out and the application of Strength Finder. Kamila shared her experience with taking the test about how her perceptions of the findings were changed when Alissa explained what they meant.

6:47 Applying your Aptitude and Strengths

1. Look at your strength themes: Eliminate any pre disposed connotations to the findings is the first thing you have to do so you can understand that each of these strength themes have needs. When we do not meet the needs of our strength themes, they start to come out sideways and start to look ugly. Removing the connotations or beliefs around these strengths is what will aid it to be successful.
2. Find the Contributions of these themes: The strengths naturally bring something to the table – for example, a competitive strength brings influence which can inspire people. When it serves you and your goals as well as other people, that's when these aptitudes become strengths.

10:25 Evolution of Strength Themes

You always have access to your strengths, however in different stages in your life, you may turn to use one more than the other. Typically, we don't see strength themes shift out of the 15 of the 34 themes. Alissa then talks about her "consistency" was ranked 34 on her list. She explains how she can use her top five strengths as a vehicle to achieve consistency.

16:22 Setting Yourself Apart

How do you set yourself apart when there are lots of people with their own strengths and skill sets? You look directly at your contributions of your strength themes and use it to bring value to someone else. These are relators which is a vehicle to connect with your audience and prospective clients.

19:37 Strength Finder Link

www.daire2succeed.com/profile

20:10 Alissa Daire Nel's new book: From Frustrated to Freakin Awesome

A book about self awareness and being completely comfortable and ok in your strengths and in turn accepting and identifying the strengths in others. Rather than being frustrated or envious of not having certain traits of strengths, you're appreciate these contributions in others and seek a way to collaborate.

Tweetables: "It's ok to do your business the way you're wired."

"Imagine just how much brighter our world would be, if we all let our candles burn."

Holly Diederich is a Business Success Stylist and Sparklepreneur™ who helps women build 6 figure online businesses that they are obsessed with that allow them to leave their trail of glitter all over the world. She built her six-figure coaching business from the ground up in less than a year without a website, without a big email list, no "real" sales funnel, no big team and without huge business expenses. She loves to work with online CEO's who are ready for 5 figure months and help them do the same in a fun and authentic way.

1:35 Holly Diederich's Story

Holly's background is truly unique in that she has been able to create huge success without having gone down the path that entrepreneurs usually do.

With a background in business, she thought the secret sauce to life was to make six figures in the corporate world. She was in charge of Human Resources and Recruitment at a large corporate company and felt that making six figures before the age of 30 was the life.

However, once Holly started to have children, her priorities changed and she craved more from life. She started an online boutique store, researched, shipped, ordered – literally did everything for this business with no help or support. Finding herself up until 4am in the morning even though she was doing very well in a short amount of time wasn't what she wanted. She created a facebook group as a plea for help in 2015 and people, primarily mothers began to engage with her and over time, she naturally became the leader of that group and subsequently played a business mentor to this community. Teaching visibility and DIY Public Relations, her business took off very quickly and whilst that was happening; selling over $200k in coaching services this year alone – all without a website or sales funnels. Now, Holly works 3-4 days a week from 11-2:30pm which she balances with being a mother.

6:41 Omitting Traditional Methods for a Coaching Service Business

As an entrepreneur and business owner, Holly alone shatters a lot of myths about what it takes to be successful – she did this all without a website while fostering and nurturing the relationships she had.

She put her head down and focused on money making activities only through staying off Facebook unless it was to support her clients or connect with her friends. She came up with the name "Sparkleprenuer" because as a kid, she remembered loving sparkles. The first step she did when she began her business was that she created an opt in and got an email list. She became confident on how she showed up and told her story which lead her to grow her Facebook and email list. She also only emails when she is inspired to do so. Her tip is to put her blinders on, don't pay attention to anyone else and how they did things and just do what you need to do to focus on the money making activities.

10:26 Time Wasting Eliminators

Holly has noticed that a lot of people feel they need certain things before they start the actual work. She is so the opposite. She believes that it's whatever marketing tool your using that you're going to send people to is what you need to create – and this doesn't necessarily have to be a website.  People get caught up on having to do sales pages and this in turn becomes the excuse created in order to stop from actually doing. She is a big advocate for doing.

12:21 How to connect with your community without a Sales Page

Holly's first tip is to look at your community and asses the kind of community you have. How can they pay you without a sales page? Those are the people you need to talk to and give them a payment link whether it be through a post or email with a payment link. It's only if you make it hard is that it becomes hard. Sometimes sales pages work if you believe you want them too, however Holly has sold thousands of programs without one. If you're really inspired to do something, your momentum comes to a halt when you think about sales pages and having to invest the time and resources into creating something.

15:37 Favourite Platform To Use to Grow The Business

In terms of picking a platform for growth, Holly explains that this depends on the mood she is in. She's work through Facebook, Instagram to her email list. When she goes to post, she will start it on her Facebook group, then recycle everywhere. She's learnt to be in her business on an inspire basis. If she's not feeling it for two weeks, she won't show up and post anything which has proved that this forced feeling, or forcing yourself to do something or be somewhere is so counterproductive. She learnt to trust herself and knew it was just going to work out.

17:37 Tips for Hiring and Knowing When To Hire

As a former HR specialist and now entrepreneur, one of the most solid tips Holly gives in terms of hiring people is that you make a list of things you don't like to do and to pick the things that you aren't excited about and outsource them first.  It's just whatever you're really feeling. If you need to hire somebody before you start your business – do it. The first person she hired was after she booked her first client when she was able to get support. Her first VA only did 3 or 4 hours a month. It wasn't a huge thing then. She started where she needed to and made it work. 

19::57 Vision for Business Expansion

Holly's hard goal is to be a millionaire by 35. In her business, she has courses, one on one programs and she is now moving towards a business model that takes less one on one clients to being able to help and serve more people through courses and programs.

22:15 Connect with Holly: Facebook Group: https://www.facebook.com/groups/sparklepreneurtribe/

Tweetables:

"People need to hear that there's no right way to do something. The moment you

get that out of your head, the moment you try to stop being somebody else."

"Do things how you want to do them."

Shanda Sumpter is the founder and Queen Visionary of HeartCore Business. If you have ever dreamed of having a life of no worries—being able to pay your bills, buying a nice home, sending your kids to college, taking a great vacation, or having the freedom and money to make a difference for others . . . Shanda Sumpter is the business coach to show you how to make those dreams come true (and how it may be less complicated than you think).

1:42 Shanda Sumpter's Story

Growing up, there was this always an inherent feeling within Shanda that there was more that she could give to the world to be of service. Originally, she had thought this to mean that she would need to make a lot of money. Shanda goes into her background and her childhood where she was raised for the first part of her life by her mother who worked from 9am to 9pm. On the nights her mother went out with her friends to play pool, one of her mother's boyfriends would wake Shanda up and beat her. This part of the story was included not to elicit pity or by any means as a way of being ok with that behavior, but it was an example of where Shanda first started to develop her sense of drive.

When she moved in with her father and stepmother, Shanda experienced a totally different life. From living in a tiny apartment with her mother, she learned what it was like to have cooks, drivers and a staff of people. A vivid memory she recalled was waking up to many presents at Christmas where her stepmother – whom Shanda considers to be her mother, has remembered things Shanda had liked at shops and had wrapped these up for her. She was deeply touched by this gesture and cried at the thought that somebody cared enough about her to make such a thoughtful effort.

From that moment, Shanda associated money with freedom and love which inspired her drive to go to university as "smart girls do." She started failing out of university and landed in a school in America, believing it to be the land of the free. Quickly learning that if you work hard in Corporate America, you can make a lot of money, Shanda made over 170 million dollars in real estate over a year, even though she felt she had no idea what she was doing.

6:05 Giving Up and Stopping

After making 170 million dollars in real estate, Shanda passes on some advice about people who have ideas, execute and give up because it fails or doesn't work. This creates a pattern of a series of stopping. For Shanda, she firmly believes that there will be never anything in her life that she will leave uncompleted. This inspired her to leave real estate and start her current company HeartCore Business. The reason she wanted to work in real estate was to use it as an avenue to help people be financially sound – this was something she realized a lot later with new found wisdom. HeartCore Business has the same intention of helping people.

8:04 Manage Your Mind Shanda describes how she has witness people who push back on things they set out to complete, instead of seeing it through. In order to be a leader in service, you have to be able to lead the masses by example – through completing what you said you would.

There's nothing wrong with quitting, however you must be congruent in integrity. We quit a lot of things a lot of the time – whether it be friendships, relationships or courses and then we try to logically come up with an excuse as to why.

11:30 It's Important In Today's Economy To Build Your Influence

You have got to become a massive influencer – and not necessarily on social media. You have to be able to lead people who pay you, long term to work through their challenges because you work through yours. Otherwise you don't have a business. It is predicted that 30-45% of the American population will be unemployed due to the middle class being wiped out. It's important to follow and be connected to a network of people who are really rocking it. When Shanda was a successful 30 year old and making lots of money, her attitude lead her to having seven years of bad credit when the market crashed. Even though she was able to recover with her new business, it was a huge lesson she learnt about leveraging opportunities and relationships. Predicting a market crash, Shanda explains how people are being replaced by technology which will be the catalyst.

15:30 Tips for staying successful

1. Have a strong network of people who are successful
2. Befriend those who are wiser than you and can bring business value and advice
3. Position yourself so you can higher people
4. Pay attention and listen

17:10 HeartCore Business: Creating Audiences If you want to stay relevant, you've always got to be changing. If you stay on the cutting edge of what your clients want, they will stay with you because you serve them best. Shanda advises business to build their audience first before asking them what product they want. You have to build a community that trusts you.

21:52 Audience Building

To get her clients out of the way, Shanda gave her clients 90 days to compete for her Porsche. Streaming this live on HeartCore's facebook business page was a way that Shanda demonstrates that documenting is the new way of selling. Actually taking parts of your day and using the platforms to distribute it. Think of it like being in a documentary all the time, similar to a reality show. This can create Lead Generations. She goes through the journey mindset and the challenges she has faced personally in her own business and with her clients.

33:28 Learn More about Shanda

Visit Shanda's social media: Instagram: @shandasumpter

Facebook: www.facebook.com/heartcorebusiness

Tweetables

Every hardship in our lives gives us a stepping stone into our next stage or development.

There's a series of stopping that prevents us from getting the things we want in life.

If you are the smartest person in your business, you are not going to scale fast.