Heart Behind Hustle® Podcast: Entrepreneurship | Marketing | Lifestyle for Impact-Driven Coaches and Experts

Amanda Goldman-Petri, founder of Market Like A Nerd, is an internationally renowned "Work Smarter, Not Harder" Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business. After overcoming poverty, child abuse, rape, teen pregnancy, and near death, Amanda was able to persevere, build her business in 19 different countries, and generate over half a million dollars in sales in under 4 months by the age of 26. Her quick cash injection strategies also allowed her clients to generate nearly a million dollars in sales in less than 60 days. Amanda has featured on major media outlets such as Fast Company, Forbes, The Huffington Post, Small Business Trendsetters, ABC, CBS, NBC, FOX, Worth Magazine, International Business Times (and more) for her unique and nerdy approach to marketing. She was also named one of the Top 30 Entrepreneurs Under 30 by Influencive. If you want to discover how to make more money while working less so you can screw hustle, screw sacrifice, and create a financially-free life full of impact and freedom, Amanda is the expert you need to talk to.

1:10 Amanda's Inspiring Story

She grew up in Baltimore, Maryland in a blue light district to a parents who were both drug addicts and an abusive stepfather. Her family home life was poor which triggered for Amanda to become an overachieving "nerd." This is what she felt was the gateway to turn her life around. She became Valedictorian of her school, received a scholarship to one of the Top 15 Universities in the world – John Thompkins University.

In 2008, she had an accident where she was hit by a car and her body was thrown into an intersection of traffic and she was a foot away from having her head crushed by an 18 wheeler.

She spent a week in shock trauma, months learning to walk again and years of coping with PTSD. This experienced forced her to look at her life to look at what her life in a different way and define what success really meant to her. Even though she may have been successful by society standards, she felt it didn't give her purpose or happiness. In trying to figure out her path of happiness, neuroscience, Russian to writing to when she finally found Marketing. She fell in love with marketing and quit grad school and her job and started her online publishing company business at 21. Even though it didn't generate the revenue she hoped, she learnt lots of lessons. Three business' and lots more money later, she became better at building business' that lead her to Market Like A Nerd where she made half a million dollars. The way that you make money is to create an offer and then send traffic to it.

7:00 Congruent Sales : Think about Your Customers

She always starts her launches by building up traffic and a list to put the offer in front of and in this particular instance, she interviewed 37 different millionaires and high profile influencers to generate this traffic. In the process of sales, she talks about upsells, repeat business and the services she offers that is based on great customer service to increase lifetime customer value. She also discusses upsells, down sells and offer stacking's where she would work with them closely to maximise profit for the client.

She believes that when people say "No" to you, it's not because it's "not now," its because for them, it's "not this." It's important to figure out congruency and selling people something that they really need or is of value to them.

11:05 The Journey Behind Her Brand: Market Like A Nerd

Amanda wanted her brand to be stand out in the point where people had never seen anything like it. She had been mapping this idea of marketing like a nerd for a year, until she approached a Copywriter who didn't share the same enthusiasm because they felt people wouldn't want to be called nerds.

She also offers a speciality course called "Mastermind" with a business partner which is an invite only program for people who are earning at the 7 figure level. She's looking into more options of how she can work with more people in the future. After asking other people and an unshakeable intuitive feeling, she hired a stylist so her style would match her brand. She used to wear all black as her inner style was not uncovered yet. Her stylist has incorporated comic book leggings and other "nerd" attire in her branding. Every piece of her website made her look like an authority on the content on the site. When the site was launched, generating sales was easier with the clearer messaging. It completely changed her business.

15:02 Focus on Scaling Up and How

Amanda wanted to come to the ranks of the seven figure business owners do. She started studying them relentlessly in how they dressed, how they spoke and what their business models way. She noticed that a lot of them behaved and were considered influencers and therefore made more income. Therefore, she created a brand that would really stand out and become memorable to allow her to be an influencer. It was important for the business not to be tied directly to her name so that other people could be hired to execute the vision.

17:05 Working Smarter, Not Harder

Being an overachieving nerd, she diverted to hustle because a lot of coaches said that success came with sacrifice and hustling was the only way to achieve this. For Amanda, this lead to burn out and bitterness. She realised it wasn't about profits, but the process of generating the profits and came to an agreement with herself to be really stubborn about what she would accept and what she wouldn't in the process. She would only allow money to enter her life if only it was effortless.

The way to do this – is to simplify your business model so that you're laser focusing on things that are in alignment for the lifestyle you want to live and your personality. An example she used is that by nature, she is an introvert and her previous business which she hated being apart of and experienced burnout and bitterness in, entailed a lot of the sales phone calls. By shifting her business model to a less "phone centric," sales focus, she was able to nurture her relationships with her clients and this shift resulted in $10-$40,000 worth of sales through email and Facebook messenger alone with no phone conversations. Make decisions about your business that are congruent with your life.

20:41 How To Simplify A Business Model

Amanda breaks down how to simplify a business model into five categories:

1.Attract: How you attract traffic and people into your community

2.Nurture: How you nurture your traffic, following and lists so they know that they can trust you.

3.Covert: How you can convert that traffic in how you get them to buy from you

4.Deliver: How you deliver those offers and services – is it a one on one format, a group format or automated?

5.Operate: What is your internal structure? What are the resources you need to make this work seeminglessly?

23:40 The Four Stages of Business

1. Operation Debt Control – you're at below $0; personally or in business
2. Operation Cash Flow – When you're not generating cash flow very easily to grow your business. Putting your focus of building you
3. Operation Automation – When you have consistent cash flow and you want to generate more money without working hard for it. Scalable, Sustainable forms of business.
4. Operation Vacation – Self-explanatory

When you know that, you can make decisions about how you want to do each of those things. Once you know that, you can make choices about how you want to execute your business prospects that is in alignment with what you want.

29:20 Advice to get into multiple six figure mark

This is essentially how to go from Operation Automation to Operation Vacation. There are three primarily shifts to allow you to do that:

Leverage: What you sell - shift into more leveraged offers. Less one on one and sell one to many

Automate: How you sell – instead of selling manually, how can you automate the process of selling for you.

Delegate: Shift from you doing all the work to delegating it to other people. Think like a CEO.

33:12 What You Should Never Outsource

1. Coaching: That's the absolute last thing that you outsource. You have to ensure content and system was proven and impeccable.
2. Anything that sacrifices quality in the name of growth – keep that to last.

It's a big trap that happens frequently when trying to grow the business.

34:45 Tips for Our Listeners

Laser Focus in on the steps and actions that are applicable to you and your business and forget about everything else.

Don't allow the noise out there to overwhelm you. Empower yourself to say no to things that don't align with you or your business model.

Here's a free gift that's exclusive to only our listeners:

www.marketlikeanerd.com/quiz

It will ask you to put your name and email address in and pick the stage of business you're in. She'll send you a resource that is applicable to that stage of business so you get the most appropriate material.

37:35 Get in touch with Amanda:

Go to Facebook and type in:

"Market Like A Nerd"

And she will add you to her facebook group.

Tweetables:

"Empower yourself to say no to things that don't align with you or your business model."

"Laser Focus in on the steps and actions that are applicable to you and your business and forget about everything else."

"When people say No to a sale, I don't believe it's because it means "Not Now." I feel they mean "Not This."

Consistency plays a key role in achieving success, but so many people struggle in this area. Through conversations with my tribe I've learned that maintaining consistency is one of the biggest difficulties for them - whether it's posting regularly on Facebook, live streaming on social media, writing articles, sending emails to a list, or whatever it is that needs to get accomplished on a consistent basis. I completely understand this struggle because I have certainly felt this way myself more than once.

I want to share something with you that I hope will serve as a shift in mindset and perception when understanding consistency. When you start telling yourself that you can't be consistent with XY and Z, this is actually hurting you because you're not doing the work. You start subconsciously giving yourself an out and an excuse, and realistically it might even seem like a pretty solid reason.

Don't declare that you struggle with consistency and only leave it at that because you are assuming that you're not capable enough.

Overall, we're all pretty predictable people since we are creatures of habit, which means that we are indeed consistent. The problem is that you're creating an excuse for yourself so that you can get out of doing the actual work and avoid feeling uncomfortable in a particular situation. The truth is that you're consistent in other areas that you might not even be aware of or realize.

When you feel like you're not consistent at posting articles or emailing your list, that means that you want to be doing those things. You have made a promise to yourself that you're going to set up an ad or you're going to post to Facebook three times per week, but you haven't done it. You haven't done the things that you wanted to accomplish or reached those numbers that you told yourself you would.

You don't struggle with consistency - you struggle with being consistent at the wrong thing.

When you're not doing the task that you set out to do, you're doing the opposite and letting yourself down in the process. What this means essentially is that you have no problem with consistency, but that you're choosing to be consistent in not following through with your word. You're telling yourself that doing the work isn't important enough and that growing your business and applying yourself is not enough of a priority.

Every single moment you have a decision to make, even if you make some of them subconsciously. For example, you want to write an article, and you need to meet your goals, but you feel like watching something on Netflix instead and decide to put your work on the back burner. Stop breaking promises to yourself and neglecting the things that need to be a priority in your life and business. I understand that this stuff can feel uncomfortable at times, but that's the whole point.

If you don't feel any discomfort in what you're doing, then you're staying inside of your comfort zone, and you're not growing.

You need to make yourself aware of what's happening. It's time for you to start making conscious decisions and stop placing blame on things that are external. No more making excuses or drawing inaccurate conclusions about yourself. Saying that you're not consistent isn't accurate because you are. You are consistent with the habits that you have, and it's the decision for what you choose to be consistent with that is the real problem.

Start thinking about what you've been neglecting when it comes to what you need to do to grow your business and your life. What is a decision that you're choosing to make instead of what you would actually like to be consistent with? What are the promises that you're making to yourself that you have been breaking over the last few months and will you start committing to making the change and doing the work? When it comes to your purpose and your mission you need to focus on doing the things that align with who you want to be, what you want to accomplish, and how you want to show up.

Applying hustle in your business is important, but so are the things you're doing when you're doing the hustling. If you want to move forward efficiently and achieve the results you desire, it's essential to make the work you're doing flow better, easier, and smarter. This brings us to something that a lot of people face every Monday morning - the To-Do list.

Is your To-Do list a massive, never ending collection of tasks that you completely dread doing?

Maybe it's a short, sweet, and to the point goal sheet of what you want to accomplish this week. It's also possible that you don't even have a To-Do list because you've been feeling quite overwhelmed and frustrated regarding what you're supposed to be getting done. There's no right or wrong answer here; this is about becoming aware of your objectives and creating a better flow for accomplishing them.

Often, we feel overwhelmed when trying to hustle and manage our tasks. It's important to take a look at what we have going on for ourselves, and try to simplify it. Yes, it's necessary to hustle and work hard, but it's also just as crucial to be smart and strategic about what you're doing and why.

Giving yourself endless amounts of busy work all of the time won't necessarily bring you closer to achieving your goals.

You need to create flow, not only in your life but also your business. Create an easier, more creative space to do what you want to do and fuel yourself from that feel good vibe and energy. If you feel like you are tackling too many things at once and they don't seem to support you in reaching your goals, then it's time to start trimming some of it away.

Let's say that it's Monday and you're looking over your To-Do list. You're scanning over all of the things you need to do, whether today or this week and all it's doing is making you want to go back under the covers. At this point, you might be ready to completely give up on the whole thing and start crying into a wine bottle. You know that you have so much to do, but you're deciding to avoid it all.

If you're feeling exhausted, bored, or avoidant when it comes to the things that you need to do, then you are probably putting crazy expectations on yourself.

You may have been excited about a particular task at one point, but somewhere along the line, it became overwhelming. Then a couple of days go by and it hits you all at once just how much you have to get done. Everybody has gotten to the point of procrastination, but it's better to simplify things before they get to that point. None of this means that you're lazy, a failure, or a bad entrepreneur - it means that you're stacking too much onto your plate without being specific enough about what you're choosing to take on.

You have to tap into yourself. Do you need to do this task? Do you need to do this to hit your overall monetary goals and is this supporting you? The answer may be no, and if so, you need to be focusing on other ways to reach those goals. But, maybe the answer to these questions is yes. Then the next thing you have to ask yourself is, do you want to do this?

I don't necessarily mean questioning your fears or doubts of something being new to you or feeling uncomfortable and uncertain. If you're sure that it's the right thing for you to do, then you should do it regardless of feeling afraid.

If a particular task feels off and doesn't align with your current goals, give yourself permission to let go of that project for now.

You don't have to let go of it forever necessarily but create the opportunity to put it to the side for now. If it's not firing you up and making you excited, and you're confident that it's not just fear holding you back, then it's ok to come back to it later if you choose to. You may never actually get back to these things, and that's ok. Be clear and honest with yourself about why you're doing something.

It's important that you create these habits and behaviors so that you're fired up about moving forward in every single step of the way. If you don't understand why you're doing something, then it's going to be really hard for you to actually do the work to accomplish it. Make sure that you're using yourself as a guide.

It's ok to use what someone else says as a framework, but remember that you're in charge and that's the most important thing to keep in mind.

Secondly, you may want to do something but are procrastinating because you haven't broken that task down yet. For example, building a funnel or launching a program is not a task - these are big projects. Something that you need to do is break these projects down into phases and then break each phase down into smaller steps and stages. Each stage can then get divided into smaller tasks and steps, and so on. Then you're able to project manage.

This will help to keep you on point and really plan out the timing of when you're supposed to be doing what. You will be able to organize what week you need to focus on a certain task as it relates to that bigger picture. Understand that you don't have to do an entire project in one week, or even in one month. There are very specific tasks that you should be doing that will support that bigger project as a whole.

Become aware of how to break something down and know that it's ok if some things take longer than planned.

If this needs to happen for you to maintain your sanity and avoid burn out, then it's well worth it. Be kind to yourself and give yourself permission to let go of the things that aren't serving you. For the things that excite you, break them down in a way that helps them feel more achievable when it comes to your daily or weekly To-Do list.

Podcaster, Master Coach, and Marketing Strategist all rolled up into one purple-haired powerhouse, Nicole Holland is known as the secret weapon that smart CEOs and successful business owners turn to, to grow their business exponentially through Podcast Guesting. Proud to have been named in the Huffington Post as one of "50 Must-Follow Women Entrepreneurs in 2017" alongside female business leaders like Marie Forleo, Danielle LaPorte, Amy Porterfield, and Dorie Clark, Nicole is all about recognizing and empowering today's emerging leaders to get known now! 

1:30 Nicole began podcasting in 2015 after a friend and mentor suggested to her that the medium was a great way to connect with clients instead of using the more traditional summit model.

3:40 Over those last two years podcasting has become the central part of Nicole's business.  That came about after she realized the power of podcasting to connect with large numbers of clients at once instead of one-on-one coaching.  The uptake from the audience has been huge and completely organic, requiring little to no promotion.

7:45 The hardest part of the business for Nicole has been keeping up with the explosive growth.  She has had to adjust to the fact that there are some things that she isn't able to do. 

11:10 The Building Business Rockstar Show was born of Nicole's nonconformist nature.  Her wild, always changing hairstyles are emblematic of her personality and company.  Nicole had previously worked as a correctional officer and later for the government, both jobs left her feeling unsatisfied.  Even when she began building an online business she was still operating in a very conventional way.  She began to succeed when she started building the business around her real personality.

17:15 There are two sides to podcasting – hosting and guesting.  Hosting a podcast is not something that will yield instant results.  People don't understand how hard it is to build an audience.  If you build it they won't necessarily come.  You have to find your audience.  It's a great way to build a platform but it is a big commitment.

21:07 Most people who guest on podcasts take a "cheap date" approach.  You have to be much more judicious in selecting which podcasts to appear on.  You have to have a real relationship with the show you're appearing on – otherwise it's not a genuine interaction.

26:23 When hosts are actively seeking guests it likely mean they don't have much of an audience.  Nicole recommends listening to her Get Guest Ready podcast to learn more about how to get your brand on the right shows.

30:15 Before you start a podcast you have to have a clear idea about who your ideal audience is.  You also can't worry about pleasing everyone.  You have to please yourself first. 

Visit InterviewsThatConvert.com/Kamila you will find her Six Steps to Getting the Gig

I want to explain in depth what I mean when I talk about Heart Behind Hustle, since some people may not fully understand this movement that I'm leading. Heart Behind Hustle is a very specific motion, but many people are unfamiliar with the concept. There can be an illusion that when you pair the word "heart" with "hustle," it cancels out the fact that you have to hustle.

Unfortunately, not everything is always going to feel good unless you're looking at the world through rose colored glasses.

Yes, you have to hustle because this is an essential part of business and growth. You can't sit back and expect everything to appear in front of you and get done for you - that's not how it works. The heart is what drives the hustle. If you're simply grinding, doing the daily activities, and going through the motions, then you're only focused on the numbers - the money, stats, and more quantitative things.

Understanding hustle-based, short-term goals is important because it's necessary to know what you're earning and how you're growing. But, the heart side of this is just as crucial. This portion of your business isn't intuitive and great all of the time; that's not what it means. Having heart means that you have a long term vision in mind and that you're doing it for more than just the sake of money, engagement numbers, or climbing up the ladder.

Heart means there's a bigger reason behind what you're doing, and you're so committed to creating that vision that it's impossible not to hustle.

It's impossible not to go out there and scream from the rooftops that you have the solution to peoples problems. When you have heart behind what you're doing and what you have to offer, it's easier to understand your big why. Why are you doing what you're doing and what is the impact that you want to share with the world? If everyone in the world purchased your products or services, how would the world be a better place?

If you can't answer these questions, then you need to put some time into figuring this out. If you don't think that your products and services are making the world a better place, then there's a problem with that. There's a huge difference between an individual in business whose only objective is to make a quick dollar, as opposed to someone who has a message and a mission that they want to share.

Keep in mind what you want to create for yourself and how you want to grow as a person; be afraid to step into leadership and who you are, but do it anyway and get outside of your comfort zone.

It's not easy, it's not comfortable, and it doesn't feel pleasant all of the time. I'm tired of hearing people saying that everything has to feel good 100% of the time because it's just not true. If you're waiting for amazing results in your business but are wondering why it's not happening, there could be things holding you back. Avoiding the uncomfortable is not the best route to take.

Sometimes you have to do things that don't always feel good because they're going to support you and your bigger vision. Most things are going to feel very uncomfortable, and that's the whole point - that's how you grow. Rather than staying stagnant, you need to push past your predefined boundaries.

Having heart behind your hustle doesn't mean everything feels good, but it means that you know why you're doing the hustling in the first place.

The heart is your obsession with what you're creating for yourself. It's important to understand that these two pieces of the big puzzle are crucial for any visionary leader like you. You will have the unfair advantage in creating the goals and success that you desire. Not only are you going to get out there and make money, create a tribe, and share your gifts and talent with the world, but you'll know why you're doing it and the impact it will have.

Your passion and obsession are going to increase, and it's going to be impossible for you not to succeed.

Your success will be inevitable because you have the heart behind it. If you stop showing up and doing the uncomfortable but necessary things, then you're letting yourself down. On top of that, you're also letting down the people that you can potentially impact with your amazing gifts and talents. There are people out there suffering, and you can change their lives with your products or programs.

I want you to tap into that heart and lead with heart behind hustle because you are a powerful leader. You have what it takes to show your audience the light and help bring them to what they want to create. It's time to step out and make it happen - waiting is no longer an option. If you haven't had a lot of luck in the past, pick yourself back up and get out there.

Every single person has a message to share; you are one of those people, even if you think your message isn't amazing enough.

Every story has the potential to shift someone's mindset and perspective, as well as empower them to make better decisions. Make a promise to the world that you're going to step into your power, even if you're not quite sure what that power or message is yet. The first step you need to take is to claim that you're going to be the vehicle to make a change in the world. Start with you.

There are two different modes that we alternate between - our short term visions and our long term visions. The long term always appears more important because it seems more attractive at a quick glance. But when it comes down to it, both are extremely important to have in your business at any given time.

Let's start with the long term vision. This is essential when it comes to your business because it keeps you in that mindful space of what you desire to create or achieve. It also makes you clear on what that "why" is, as well as defining the business you want to have and how it will support you in your life. What is your mission and what kind of impact do you want to create? These "big picture" ideas are fundamental.

The reason why a lot of people tend to lose their way or lose their excitement for growth is that they forgot what their long term vision was.

When this happens, it's easy to start forgetting what it's like to be passionate about that thing, or what that thing even is anymore. That connectedness that you felt towards a particular idea seems to fade. It's ok; this happens - especially when we're so stuck in our short term doings. But, it's important to keep that long term vision in mind.

It's about doing some activities now that may not derive immediate results, but they will be extremely beneficial in the long run.

You might have goals to write a book, create blog posts, start a podcast, or maybe do some specific guerrilla marketing tactics. These things might not necessarily produce immediate or massive results for you, but they can support you in your long term vision. All of this, of course, also depends on what your long term vision is, but it is powerful because it keeps you in that proactive space.

You're moving towards something, and getting pulled in that direction versus chasing or being chased by something that needs to happen.

On the flip side, you do also need to have short term goals, and it is important that you keep this in mind. You can't succeed exclusively on your scope of the big picture. If you're only focusing on long term vision activities, it's going to take you a while before you reach them. Sooner or later you're going to run out of money, or you're going to face something that is more urgent that's happening right now - not somewhere down the road.

For example, one of the most common situations has to do with making money. You need to make sure your business is creating a profit now. Otherwise, you don't really have a business. If you're ignoring these critical short term activities right now, like making money, then eventually the money is going to run out and how will you support yourself?

If it was a book you were looking to write, this book might no longer come to fruition since you are going to be in a state of desperation at this point. Being overwhelmed and freaking out is not going to support you or get you where you need to go. It's important that you keep both short term and long term visions in mind as you're growing and moving forward with your business.

For most entrepreneurs, the reason they lose track of what's important and where they're going is that they focus too much on the short term. Their mindset is centralized around making money now and hustling just for the sake of it. It's crucial to think further than just what needs to be done right now and also to be aware of how these smaller activities are supporting the end goals.

When you're stuck in a short term way of thinking, it can often keep you short sighted and always chasing after the next big thing.

Short term visions are very often you reacting to things as they happen, and too much of this consistently can become draining. It is not conducive to creativity or stepping up and doing bigger things in the world.

Your long term vision is where you're able to get into a proactive space and start thinking forward as well as planning ahead. As a leader of your life and of your business, it's important to be proactive in making things happen. Focusing on every little thing that comes your way without an understanding of its contribution to the big picture will only delay your progress.

Let's use weight loss for example. If you are nowhere near your goal right now, then you want to focus on the things that will support that process. This includes the things that don't seem that great right now but are your short term visions that bring you closer to the main objective. But, if you're only worried about short term activities, it will be harder to control yourself. For instance, when faced with a buffet or some delicious cupcakes.

Without that long term vision on the forefront of your mind, it's really hard to give as much value to the short term goals that are meant to get you there.

Being proactive, thinking forward, expecting that things are going to come up, and knowing how you're going to deal with them is what it's all about. This is why having both short term and long term visions is so important. When you consider both and are aware that you're always in one of these two modes, it's going to support you so much more.

So, as you're looking at your calendar and going over your to dos, look at how many of them are actually supporting you in the mode of being short term versus long term visions. How many of them are short term? If you're like most people, about 90% of them or more are in this category. Be aware of where you're placing your energy, and don't be afraid to rearrange things in a way that supports you in creating the company and impact that you desire.

Cassie Howard helps entrepreneurs ditch overwhelm and confusion, step into their power and make bank. She's a leading entrepreneur that breaks all of the rules and still comes out on top EVERY. SINGLE. TIME. She loves the hustle, can't get enough of the hustle, will die for the hustle, and has no regrets. She is here to change the world and no one can get in her way!

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1:28 Cassie has been online and making money since she was 18 years old when she began working as a cam girl.  It was pretty tame but she later started her own modeling agency for cam girls.  She later started several other businesses including a cupcake store and a coupon business.  Then after years of success online she decided to start teaching other people how to profit online.

4:06 All of Cassie's previous businesses were online and she realized that it was the online marketing work  that she enjoyed the most.  When she first got into online coaching she was helping people to make money from blogs.

5:08 Cassie later hired a marketing and mindset coach though wasn't interested in the mindset part.  She later learned the important of mindset work.  She taught herself to switch her mindset about money and to focus on success.

7:00 Cassie was able to switch her mindset by using journaling and visualization.  She likes to journal daily.  Usually she will write a full page on whatever comes to her mind, then a full page on gratitude followed by a full page on her dream life.  She likes to end those sessions by asking questions like: What do I need to do today? Or: How am I sabotaging myself?

10:31 Cassie sometimes offers one on one sessions but she mostly does workshops and occasionally an in-person event.  She likes to have new offers for people on a regular basis. The journaling plays a big part in that by asking the question: What is my next big idea?

12:36  The most popular course Cassie offers is on journaling.  The course is not just about how to write but how to visualize. Her Badass Sales-Shark workshop is also very popular. 

14:09  Cassie would love to have a plan for her workshop but she is terrible at preparing them.  She usually has a rough idea about how her programs will work but she works better under pressure and for that reason rarely has a detailed plan prepared.

17:10  Pricing her products was very difficult for Cassie at the beginning.  She was unsure about how much to charge for her various courses and workshops.  Now, she writes out a list of the things people will get from the program and from that determines the price.  She trusts her gut and finds pricing that way always works for her.

19:17  Cassie has a very strong experimental side; meaning she tries things and if they don't work she just moves on without getting to hung up on it.  She finds posting tons of stuff on her various social media platforms is the best way to connect with people

22:00 For Cassie hustle isn't about sitting in front of the computer all day – it's about doing the work that doesn't feel like work for as long as possible.  A lot of people look at hustle in a negative way but she ends up working about four hours a day.

24:19  Cassie does a minimum of ten sales activities a day.  Those activities might include posting a sales post, a livestream, writing a sales email, personal outreach or reaching out to current clients.  Before she creates anything she will also do some kind of journaling in order to get inspired.  She asks herself: What does my audience need to hear from me today?

29:22 Cassie finds her more controversial posts call forward her true tribe while the others tend to fade into the background.  She does get hurt by the haters but tries to remember that for every hater there is someone that has been helped by her post

30:52  If people are too scared to post content she always encourages them to just go for it. You are going to hurt feelings and you are going to alienate people.

32:50  She realized how well she was doing in her workshop business about a year into it when she was able to achieve $250-thousand per year.

34:05 After a year or so she started to become much more natural and authentic.  During that first year she was in Facebook groups as much as 12 hours a day.

35:37 A lot of people have a lack of self-worth about receiving high amounts of money.  You have to allow yourself to get to that level.  It's a mindset thing.

Cassie has a free gift for listeners - a daily hustle list which you can find at:

cassiehoward.com/dailyhustle

We all, at one point or another, become so focused on reaching a specific outcome that we try hard to control how it happens. Let's say that some unforeseen expenses come up and you need to enroll two new clients into your business to make sure things stay running smoothly. You drill the idea into your head that you need to get these clients and it has to happen this month. Otherwise, you might not be in a good place.

There's nothing wrong with being laser focused on a goal, but when you start to attach a particular potential outcome and what it means if you achieve it or not, things can get a little messy. Since you're so focused on getting these new clients, you start to freak out. Maybe you had two sales calls, and neither one of them converted.

After taking a look at your calendar, you realize that you have no new sales calls lined up. Do you keep going over your projected income for the month and thinking, what am I going to do? Where am I going to get these clients?

If you have been in business for any period of time, you know exactly what this freakout moment feels like - you're on this downward spiral.

You're focused on achieving your goal, but you're in a panic. Let's say that you book two new sales calls. I want you to stop for a second and ask yourself how you're going to behave when you get on these calls. Are you going to be uplifting and bright, listening to your potential client and being there to serve them? Or is it possible that you might come with expectations of how you hope this call will go?

Here's what happens when you initially get on the sales call. Your energy is heavy, and the vibe is not high because you're only focusing on one thing - conversion. It's not about them, why they're talking to you, or even if they're a good fit for you; it's about reaching that goal because you're focused on that particular outcome over anything else. Your preference of who you like to work with or how you like to work with them will go right out the window.

The person you're talking to will start to feel that weird, desperate energy coming from you, and even if they're a good fit, that feeling will most likely push them away.

When you are so focused on a situation rolling out in a way that is in your favor, you're putting a lot of pressure on yourself to perform. There's a problem with this because your expectation changes your energy, and a lot of self-worth issues tend to come up when that's happening. It's very likely that at this moment you'll think if this person doesn't convert that you're a failure.

The key here is that you are so attached to a specific outcome that it's starting to become blinding and affecting everything around you. When you try to control how you are going to achieve a goal, you may be creating a toxic environment that will hold you back. There's a time where you have to surrender and let the universe do its work.

Increase your vibe, make sure your energy is high, and stay in a state of abundance.

When you are so laser focused on controlling the outcome of a situation, you are putting yourself in a lack mentality. First, you're addressing the fact that your self-worth is going to drop, and it's probably already low at this point. Second, you're telling yourself that no one else is ever going to come to you and that everything weighs on whether you succeed with one or two particular people. That's a lot of pressure to put on yourself.

You're telling the universe that it is scarce, not abundant. This person has to convert; otherwise, no one else is going to convert again. You are openly saying that you don't trust the universe to do its job in providing for you and supporting you in creating the life you desire. On the other hand, your potential client is going to feel that as well. Even if they were to say yes potentially, they might say no because of how desperate you come off to them from that inherent lack of energy.

When you start stepping into detachment from the outcome, you can allow the universe to do its job.

Detachment happens when you put your trust into everything working out, and you tell yourself that you will be fine regardless. Whether this person converts or not, more people are going to come to you. You are going to convert those two individuals, whether it's today, next week, or next month. You're going to make something happen because you're saying that you won't stop until you do.

If you still aren't at the goal that you want to be at, keep going until you reach that level. Keep going and going until you're there, and don't put all of your expectations into one action. You can't control whether someone signs up or buys something from you, but you can support it. You can get the message out there in front of people more frequently, but you can't control how that person behaves.

Sometimes it's just not the right fit, and you need to trust the universe if this person isn't a good fit to work with you.

Even if they are, but they say no, you have to trust that the next person might be. The universe will bring you more people if you stay in that vibe. Just show up and be yourself, be confident in your goal, and keep doing what you can to reach it. Don't set yourself up for failure or a let down by attaching yourself to only one outcome.

Often we tend to take things personally and assume that if we don't succeed in a specific way that it's somehow a reflection of our self-worth. This is completely incorrect. The more you practice this concept of detachment, the more successful and better off you'll be. Trust the process, trust the universe, let go of the attachment to any particular outcome, and remember to believe in yourself.

Kelly Ruta, is a seasoned therapist-turned-millionaire-mindset mentor for female entrepreneurs. Her style of coaching and speaking has best been described as "Gary Vaynerchuk meets Brene Brown"; ass-kicking with a heart. Kelly's 20 year career has been spent helping women rise above serious challenges and take back their businesses and lives. Her clinical and life experiences with diverse people and challenges make her uniquely qualified and an expert at helping women traverse the mindset obstacles that arise in today's entrepreneurial world.

Kelly's BIG WHY is to positively impact thousands of female entrepreneurs by mentoring them to become empowered leaders of purpose and mission driven businesses that change the world. When Kelly isn't working, she is hanging with her husband and two sons, often on the baseball field but preferably on the beach with a good book and a journal.

2:05 Kelly didn't always have it together, in fact she describes herself in her early 20's as a "professional hot mess".  She had a series of mental health issues including depression, a panic disorder and an eating disorder.  She eventually completed her education as a therapist.  She had become quite successful over the next twenty years but eventually something changed.  She didn't wanted to be a therapist anymore.  She wanted to help women to create successful businesses.

6:22 Kelly was incredibly scared to create this new business.  She had little to no experience in the online sector but she was reminded by her husband that she was capable of anything once she set her mind to it. 

9:16 Being an entrepreneur means often stretching beyond your comfort zone.  Your comfort zone is a product of your ego which was constructed during your childhood.  You have to learn how to navigate your ego if you are going to get anything done. 

13:53 Typically Kelly will hear from her clients that they are "not enough". Be it looks, wealth or intellect.  This is all fear based and while it's OK to acknowledge your fear you can't get into a conversation with your fear.  You will always lose that argument.

17:35 If you treat your mindset work like a diet you are going to see temporary results.  Instead, Kelly encourages her clients to utilize the toolbox she provides for them.  You can only find success with consistent work.

23:38 When you are brand new to business you have to survive the fear of the unknown.  There has to be clarity in what you are trying to achieve.  The idea that you have to sacrifice in a massive way to achieve big results is false.  You have to get a CEO mindset and begin to delegate and create the systems to take the pressure off yourself.  Women are often triggered by admitting to themselves that they want to make hundreds of thousands of dollars a year.  Changing that mindset is the best way to achieve success.

31:40 You have to lean into trusting yourself and others around you.  You have to trust that you can ask for the things that you want and that you're are worthy of those things.  You can go after what you want and feel good about it.

33:40 Branching out and expanding your business can be incredibly difficult.  Burn out can be a huge problem.  By the time you achieve your goals you can find your relationships have become strained and your body is worn out.  Your life has to be designed around your business not the other way around if you are going to sustain your success.

38:56 Kelly often encounters people who are surprised at how uncomfortable it is to be an entrepreneur.  You have to become comfortable with discomfort if you are going to be successful.

Kelly has a gift for listeners. A five step lesson about how to shift your beliefs about anything that is limiting you.  Just join her Facebook group at Millionaire Mind Masters.

Today's episode is all about going GLOBAL with your brand. This is especially for you if you've been limiting yourself to staying just local or nationwide, and when is it time to start thinking GLOBALLY so you can make a massive impact with your business, faster than you think.

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I am finally doing an episode for my LOCAL entrepreneurs. There are amazing entrepreneurs and businesses out there that are mostly operating on the local scale, like in your state or even in your town. A lot of times I tend to forget that, so I wanted to dedicate this specific episode to you! Whether you have an online-based business or even if it's an offline business, it's possible that you have gotten most of your clients on that local scale.

You might be currently thinking in a local way versus thinking bigger and thinking globally.

I want to touch on the subject today of thinking globally and beyond just your current community and network. When is it the right time for you to start thinking in this way?

If you've been following me for a little while, you may know that I'm a huge believer in thinking globally. I think that's essentially the next step regarding impacting and serving more people as well as showing up in a bigger way. You're able to step up as a leader and as an authority in this way.

It's quite hard to make the huge impact that you desire when you're limiting your reach.

When you only focus on the local market, i.e. your town, state, or even just your country, you are limiting your impact. If you have a huge message that you need to share and that you know deep inside of you, don't limit yourself. Maybe you've already been sharing this message for a while, and you most likely have. You may have done some webinars or workshops in your local market, and that's incredible.

If so, then you are probably noticing some excellent results that people are seeing from being impacted by you.

It's very likely that if you can relate to some of this, you haven't been thinking much about going beyond. You may not have considered going international, going global, and making that huge impact everywhere in the world.

I've noticed something that happens quite often from what I've heard my clients say when it comes to thinking globally. There is a common false belief that people don't have the same problems in other areas of the world.

"I don't think that people in other regions also struggle with the things my clients struggle with; I'm going to keep it to my local area because I know I can help them since I know what they struggle with."

One of the biggest misconceptions is this way of thinking.

I had an incredible client that is a coach who lives in Australia. Most of her clients are Australian, so when I asked her, "Okay, so do you want to target people in the US, Canada, and the UK?" she was very hesitant. We were setting up Facebook Ads, and she wanted to keep her reach based solely in Australia.

I couldn't understand why she was limiting herself in this way when her business was 100% online. She did some local workshops here and there, and she got a lot of clients through referrals and partnerships that she was making in person in her local area. But, everything that she was creating was delivered to her clients online. She had programs doing online coaching, and she wanted to grow in a bigger way with selling more courses.

This client was very hesitant about getting out there into any other markets other than Australia. Her perception was that people outside of her local region didn't struggle with the same things. And let me just preface this by saying, she was not working with people that needed her help with something region specific. Her expertise was based more around business, being a leader, having a career, etc.

But, she wasn't sure that what she was saying would resonate with people outside of her particular country because she wasn't familiar with them.

It's completely understandable to feel this way because we're so used to exclusively interacting with the people that we currently support. Doubt sets in when these people start thinking that they don't have anything to say, or that they might say something in a way that doesn't resonate with this new audience.

I'm going to get out there and just say it. All of that is a bunch of BS. This mentality is holding you back from promoting yourself in a bigger way and making a powerful impact.

If you think that people outside of your local market don't struggle with the things that you already support others with, then you're being selfish, or you're afraid. You're being selfish because you don't want to help more people when you want to keep your brilliance to yourself and your current target market. You're not letting other people experience your awesomeness, and that's not cool!

Or, it could be that you're afraid. You might have a fear of being rejected. But guess what? You're going to get rejected regardless of what you do, whether it's in your local area or elsewhere. This is a part of business, sales, and getting yourself out there. So, I want to invite you to start thinking globally.

What will it take for you to become a global thinker and how can you start bringing more opportunities to your door?

If you have a local business working mainly with people in person, you might envision creating an online way to earn money in the future. This could potentially mean creating a membership site, courses, or delivering you coaching or consulting in an online fashion. Maybe you have even considered the idea of moving your business from the local market to being completely online.

One of my clients is a chiropractor, and he transitioned his business to be 100% online. It was incredibly cool to see because he's been wanting to do this for a very long time and he was able to make it happen. Now, he's traveling and has a lot of courses out there as well as a membership site.

It's remarkable that you can honestly take anything you want into the online market.

So, if that's something that you desire to create, why are you limiting yourself? What are you doing on a day to day basis that is keeping you playing small, keeping you limited, and keeping you hiding from the world?

 I want you to ask yourself, do you want to make a huge difference?

Do you want to impact and change the world, and do you want to partake in making that huge fricken' difference? If the answer is yes, then it means you need to start thinking bigger. You need to start thinking about people outside of just you.

How can you create a movement? How can you get out there and how would your business look? What would your marketing look like if you let go of the preconceived notions that other people aren't going to be resonating with what you have to say?

Stop telling yourself that people don't want to hear what you have to say or that you need to have a network outside of your country to actually make an impact somewhere else.

What if you didn't have these limiting beliefs holding you back? How would you operate at that point? Is there something that you've wanted to do but you have been holding back because you're afraid of being visible in a huge way?

What would it take for you to start cutting away from these limiting beliefs this week? It's Hustle Monday, so how can you hustle to start making a bigger impact in the world?

Don't keep your brilliance to yourself. You're doing your amazing potential clients a disservice by playing small. I believe in you, and I know you can do this. I know you can step outside of yourself and think in a bigger way; you can think globally.

Let's get you out there and changing some lives!

(Thanks so much for listening to this Hustle Monday episode. I hope that you have been a bit fired up from listening to this, and I'm excited to hear about your perspective. I want to know how you're going to change the world and start doing things differently this week to start thinking globally. I'm looking forward to your response, and I'll talk to you again soon!)