177 In this empowering conversation, Nadine chats with Substack Growth Strategist, Sarah Fay, about the transformative power of Substack for writers. They share their writing journeys, the challenges of book launching, and why they’ve both turned to Substack to take back control of their writing careers. They discuss Substack’s infinite benefits, including monetization, longer book launches, and even book serialization. Writers who’ve felt discouraged by traditional publishing gatekeepers will love this dynamic, writer-centric approach that allows for greater creative freedom and connection with their beloved readers.
Covered in this episode:
- What Substack is & how it’s empowering writers
- How Sarah exploded on Substack and how she helps others grow
- What helped Sarah land her 6 figure book deal
- What it means to make oneself a pro
- Sarah’s history of mental illness
- How Sarah and Nadine got burned by publicists and the lessons it taught them
- Why you don’t need a huge Substack subscriber list to make an impact
- Who Nadine subscribes to and why
- Growth, paid, and retention strategies
- How writers can use Substack to relaunch and sell a book
- Why and how to serialize a book on Substack
Want access to the full episode? Become a paid Substack subscriber. Save 20% on an Annual Membership now through Dec 2.
Join Sarah & Nadine on Dec 10, 10-12:30 CST for a collaborative masterclass, Knowing Your “Why”: Set Up Your Substack to Grow. Replay sent if you miss. If you'd like automatic access to all of Nadine's monthly masterclasses, as well as her weekly writer workouts for women, you can join her Writer Workout PLUS Membership:, which is on sale now through Dec 2.
About Sarah:
Sarah Fay is the leading Substack Growth Strategist and founder of the Substack Writers at Work membership, a bestselling Substack community with over 20,000 members. She's mentored hundreds of writers—from award-winning journalists to bestselling authors and thought leaders—helping them achieve Substack success. As the creator of two bestselling, featured Substacks and an award-winning teacher at Northwestern University, she's widely regarded as the go-to Substack expert. Sarah is also an award-winning author published by HarperCollins, a freelance writer for The New York Times and other prominent publications, a mental health advocate, and the author of Pathological: The True Story of Six Misdiagnoses.
Through her signature program, the Substack Writers at Work membership, Sarah helps writers and creatives leverage their unique talents, make money, and build a loyal audience of superfans on Substack. Her singular approach combines platform-specific strategies with professional and personal growth, enabling her clients and members to produce their best work, have a platform, and earn the income they deserve doing work they love.
About Nadine:
Nadine Kenney Johnstone is a holistic writing coach who helps women develop and publish their stories. She is the proud founder of WriteWELL, an online community that helps women reclaim their writing time, put pen to page, and get published. The authors in her community have published countless books and hundreds of essays in places like The New York Times, Vogue, The Sun, The Boston Globe, Longreads, and more. Her infertility memoir, Of This Much I'm Sure, was named book of the year by the Chicago Writer's Association. Her latest book, Come Home to Your Heart, is an essay collection and guided journal that helps readers tap into their inner wisdom and fall back in love with themselves. Her articles and interviews have appeared in Cosmo, Authority, MindBodyGreen, Good Grit, HERE, Urban Wellness, Natural Awakenings, Chicago Magazine, and more. Pulling from her vast experience as a writing, meditation, and yoga nidra instructor, Nadine leads women’s writing and wellness workshops and retreats online and around the U.S.
Find out more at nadinekenneyjohnstone.com
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