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On this episode, we talk to Mike Chen of FlatIron Pepper Co.

Chapters:

00:00:00 - From Finance to Flavor: The Origin Story of Flat Iron Pepper Co.

00:11:22 - Inside New Mexico's Chili Capital: Sourcing Premium Peppers

00:20:01 - Safety First: The Hazards of Commercial Pepper Production

00:22:52 - Bootstrapping Success: Growing Without Outside Capital

00:24:45 - Early Days: From Commercial Kitchen to Manufacturing

00:31:28 - Product Strategy: Why Flat Iron Focuses on Premium Restaurants

00:37:10 - Social Media Marketing vs Traditional Distribution

00:46:55 - Building an Authentic Brand in the Digital Age

00:57:59 - Premium Positioning: Why Flat Iron Turns Down Major Chains

01:04:44 - Rapid Fire: Over/Under on Industry Trends