How I Hire

Heather Flynn (Aritzia, ASML, Nike) on Talent Acquisition Strategy


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Talent acquisition expert Heather Flynn joins Roy to discuss the ins and outs of successful recruitment strategy. Heather recently served as the SVP of Talent Acquisition for Aritzia, prior to which she led hiring efforts for other major brands like Nike and ASML. Roy and Heather dig into the essential role of talent strategy, the importance of strong employment branding and candidate engagement, the emerging application of AI in recruiting, and much more.

Highlights from our conversation include:

  • How holistic talent strategy informs a successful business strategy (5:52)
  • Current trends, challenges, and opportunities facing top talent acquisition leaders (7:54)
  • Key elements of a successful talent acquisition strategy (9:58)
  • How Heather assesses an organization’s hiring bar (13:45)
  • Ways that hiring leaders can step up their game (16:11)
  • Heather’s approach to helping hiring teams make the best candidate decisions (17:45)
  • What growing consumer brands look for in a leader and how it’s evolved recently (20:07)
  • How she approached talent strategy at Aritzia (22:14)

Visit HowIHire.com for transcripts and more on this episode.

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How I HireBy Noto Group, Roy Notowitz

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