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Heavy Business episodes
- 305 - Ian Chainey (Stereogum) - Lessons from Recent Successful PR Campaigns
Welcome back one of the podcast BFFs, Ian Chainey of Stereogum! We started with the topic of "What Obituary did right with their PR Campaign, and what you're doing wrong." From there we walked through other recent successes like Blackbraid and Electric Callboy. We hope you have some valuable take-aways from our discussion of these campaigns!
Read Ian's interview with Obituary:https://www.stereogum.com/2207140/obituary-dying-of-everything/columns/the-black-market/43 min - 304 - Belgian Jasper: Growing a following on YouTube
Who better to talk about growing a following on YouTube than the renowned interviewer, Belgian Jasper? Tune in to hear some tips on how to get (and handle) coverage for your band.
Check out Jasper's YouTube channel!
https://www.youtube.com/@BelgianJasper/videos50 min - 303 - Milton Mendonça: ProgPower USA Booking, Promoting, and How To Get Noticed
We were so excited to talk to Milton again. We talked about booking in the recent economy, how to get noticed by festivals, in good and bad ways, and more!
Get your tickets for ProgPower USA Day 2, Thursday, Sept. 7th, 2023https://www.ticketmaster.com/progpower-usa-xxii-day-2-atlanta-georgia-09-07-2023/event/0E005D4CB6AB455E
Line-Up:
Beast in Black(Finland)Vola
(Denmark)The Halo Effect
(Sweden)Zero Hour
(USA)Seven Kingdoms
(USA)39 min - 302 - Planning Your Year with Holly Royle
In our monthly sit-down with C Squared music's Holly Royle, we discuss timing, planning the year and more. Have you started on your holiday covers for this year yet? Get a better idea of timelines and what great plan might look like for any release.
If you're ready to start a campaign, reach out to us!https://csquared.info/?page_id=391
37 min - 301 - RADIO with Munsey Ricci of Skateboard Marketing and Metal Contraband
Just because you're not making "Billboard Top 40" music doesn't mean you should ignore radio as a media outlet! We dig in with Munsey Ricci and talk about how and why indie bands of all metal subgenres can benefit from a little bit of AM/FM love.
Metal Radio Marketing
http://skateboard-marketing.com/Metal Radio News
https://metalcontraband.com/Photo by James Weber
41 min - 300 - Matt McGachy of Cryptopsy/Vox & Hops
"We're here to talk about life, music, and craft beer!" Aliyah and Curtis chat with Matt McGachy about the origins of the Vox&Hops Metal Podcast, craft beer, Cryptopsy and more!
Matt McGachy Photo Credit: Susan MossVox&Hops:www.voxandhops.comCryptopsy:www.cryptopsy.ca47 min - This Is Heavy Business
New name, same pod! Aliyah and Curtis discuss our name change and refocused direction.
13 min - 298 Curtis Dewar's Origin Story!
Get to know the PR professional in the room! Aliyah interviews Curtis on how he got involved with the metal scene, and PR.
Learn about C-Squared https://csquared.info/?page_id=312
33 min - 297 Natasha from Looters PR | Lifestyle & Social Media
Natasha from Canada's Looters PR goes over her perspective on PR, self-sabotaging your PR, bringing your lifestyle into your band's brand and marketing, and a quick social media primer.
42 min - 296 Pedro of A&P Reacts Talks Journalistic Integrity
In today's episode we went down a path discussing journalistic integrity for metal media outlets, venue merch cuts, and more.
Pedro's TOP 5 BIGGEST DISAPPOINTMENTS OF 2022 https://youtu.be/jBDPqNqfyQo41 min
About Heavy Business
From the publisher's feed
Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music!
Visit csquared.info for your PR and Marketing needs.