Heavy Business

Heavy Business

By C Squared MusicBusinessMarketing
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Heavy Business episodes

  • 326 - Joshua Murphy (War Curse): Do Your Homework! Being a Tech and More

    Murph is a musician with several years of touring experience, and in being an instrument tech for bands like High on Fire, Municipal Waste, and more. Join us as we talk to him about how to start and grow as a tech, and how to be tolerable on tour. We also dive into Blessed Black, and the journey of War Curse and the labels they've been on, and how they have helped along the way.


    War Curse: https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=H1ssjfwFSYuQnL8vaMoA1Q

    Blessed Black: https://open.spotify.com/artist/2bZt5JGry0pZCKVL8WklYh?si=AnbFlqwIT6Oz_tGAMbBVjg



    42 min
  • 325 - Sanford Parker: (Almost) Everything About Album Production

    With a resume including Darkthrone, EyeHateGod, Voivod, High Spirits and more, Sanford Parker has a wealth of experience in mixing, mastering, and production. Can you record your whole album at home? We got down to brass tacks on when to go into the studio, what a producer does nowadays, how to streamline the mixing process, and give yourself the best chance of getting your mix the way you want it. Budgets, expectations, plug-ins and more, this conversation will get you thinking about the production of your next album!


    GET IN TOUCH WITH SANFORD

    https://www.sanfordparker.com/

    https://linktr.ee/Thesanford667

    https://www.instagram.com/thesanford/


    Need PR? Contact us at ⁠⁠⁠https://csquared.info/?page_id=391⁠⁠⁠

    40 min
  • 324 - Alex McGinnis (ONErpm Heavy): Label Alternatives and More

    What are "label alternative services" and who should be using them? How do you build your "story"? Check out this episode with Alex McGinnis, Project manager for ONErpm Heavy, the hard rock and metal division of ONErpm, to find out. Hear how ONErpm differs from other distributors, and how it can benefit artists to work with a company like them, compared to being totally independent OR being on a label.


    Check ONErpm's services:

    https://onerpm.com/


    Need PR? Contact us at ⁠⁠⁠https://csquared.info/?page_id=391⁠⁠⁠

    37 min
  • 323 - Karl Whinnery (Vintersea, HotKarl Productions): How to Make a Music Video with ZERO Budget

    Karl has put together some visually stunning videos for his bands Vintersea and Ligature Marks, as well as others', so we asked him to sit down with us to talk about what makes a music video successful, the logistics behind making great videos, and even an idea of what bands should be budgeting. We talked through crew needs, finding locations, and even a little bit about gear.


    Check out Vintersea's new music video "At The Gloaming Void"

    https://www.youtube.com/watch?v=y-ztBVt8xXg


    Explore more of Karl's video productions

    https://www.hotkarlproductions.com/


    Need PR? Contact us at ⁠⁠⁠https://csquared.info/?page_id=391⁠⁠⁠

    42 min
  • 322 - Exploring Birdsong: Performing Arts School & Co-Writing with Sir Paul McCartney

    We had a delightful chat with Lynsey and Jonny of UK Alt-Pop Trio EXPLORING BIRDSONG. Having met in Uni at The Liverpool Institute for Performing Arts, they have some major take-aways from that experience, and the once-in-a-lifetime opportunity to have a songwriting session with the legendary Sir Paul McCartney. Hear their story of taking the initiative that's needed for success.


    Watch "Ever The Optimist" https://youtu.be/JIpQtTQXpc4

    Pre-Order their EP (Out March 24) https://exploringbirdsong.lnk.to/dancinginthefaceofdanger


    Need PR? Contact us at ⁠⁠⁠https://csquared.info/?page_id=391⁠⁠⁠

    43 min
  • 321 - Keith Keefy Chachkes (Ghost Cult): Video Tips for 2023 (TikTok, Reels, YouTube and More!)

    Keefy shares a wealth of knowledge on the main social media format of the times: video. It can be a struggle to produce "content" when you just want to play music, so tune in for some tips on how to streamline your process, and make the most of one of the best bang-for-your-buck music marketing tools out there. 


    Follow Keefy on socials

    https://www.youtube.com/@GhostCultMag

    https://www.tiktok.com/@ghostcultmag

    https://www.instagram.com/ghostcultmag/


    Need PR? Contact us at ⁠⁠https://csquared.info/?page_id=391⁠⁠

    47 min
  • 320 - Power Metal Ranger: Starting A Niche Metal Youtube Channel

    RANGERS - GO! Power metal tastemaker extraordinaire THE Power Metal Ranger came on the podcast to talk origins, the positives of having a specific niche, what makes songs stand out to him and more! 


    Check out his channel:
    https://www.youtube.com/@PowerMetalRanger


    Need PR? Contact us at ⁠https://csquared.info/?page_id=391⁠

    45 min
  • 319 - Steve Tom Sawyer (Metal Blade): Digital Marketing For Music

    How can a marketer promote things they don't personally enjoy? How are tours promoted with ads? How should a band spend their marketing budget? We dove in with the new director of digital marketing and advertising for METAL BLADE about his move from the gaming industry to the music industry, what influencers have to do with metal, finding the value in criticism, and so much more. 


    Need PR? Contact us at https://csquared.info/?page_id=391

    45 min
  • 317 - Brian Scheid: Fostering A Local Metal Community

    Brian is the go-to guy for booking shows in the Kitchener/Waterloo/Cambridge area. Hear his story of how he got involved with booking, and how to promote local shows! 


    Spook the Beast (doom/post-metal)

    https://spookthebeast.bandcamp.com/

    https://www.youtube.com/watch?v=2AvavFxROaU

    Bad Egg (hardcore)

    https://badegg.bandcamp.com/

    https://www.youtube.com/watch?v=GILBUz_pdwo

    Stolos (black metal)

    https://stolos.bandcamp.com/

    34 min

About Heavy Business

From the publisher's feed

Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music!