Heavy Business

We hear it all the time - there is SO MUCH new music, how can a new band even get the attention of metal blogs and magazines? Ian Chainey is BACK to talk about pitching ideas to help you rise about the noise, and get your music (or your client's music) heard and covered in interesting ways. Beyond that, he gives some tips about how journalists should pitch to busier bands.

Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠⁠https://csquared.info/?page_id=312⁠

Dan DeFonce is a force to be reckoned with in the booking world. He has organized incredible tours like Devastation on the Nation, as well as working with numerous high-level metal bands, but he started with booking his own bands. Tune in to hear how he got started/how you can get started, what he thinks about tour buy-ons, and more!

Follow Dan:

https://www.instagram.com/danfonce

https://www.instagram.com/devastationonthenation/

https://www.instagram.com/tkobooking/

Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠⁠https://csquared.info/?page_id=312⁠

Your music can be amazing, but if you don't have the right art, chances of people even listening to it are greatly diminished these days. We sat down with artist extraordinaire Bo Bradshaw, to discuss his process, how to interact with professional artists, and even got a bit nerdy on color separations, for those who are curious! One thing is for sure - finding the right artist for your band is a hugely important part of your branding process, and it was great to talk with one of the best about his side of the story.

Follow & Hire Bo for your next t-shirt designs!

https://linktr.ee/bo_bradshaw

Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠https://csquared.info/?page_id=312⁠

Ian Chainey returns to discuss how to conduct a compelling interview! From making the guest comfortable, preparing yourself, and keeping it interesting, Ian has done some of the best! Take a page out of his notebook by listening to this interview on interviews. We also talk about tips tpo help YOU be a better interviewee.

Read Ian Chainey's column on Stereogum

https://www.stereogum.com/category/columns/the-black-market/

Check out this episode on "The Art of Interviewing" on ARE WE BETTER FRIENDS YET? (Marcela Bovio & Dianne van Giersbergen)

https://open.spotify.com/episode/4zCuTYkFUkplDrMG5Wqiko?si=74c9b6be9b85418b

Ian's interview with Jenn B, The Queen of Dating

https://open.spotify.com/episode/0S96mMwrXsAV29dA4wOomH?si=6e3705f207a54596

Vicky Psarakis came back on the podcast to talk about her new nu metal band SickSense, and the path they've had leading up to their new EP "Fool's Tomorrow" -- Out on June 11! We went in depth on the music, the art, the MASCOT. Hear about how they handle the business side of things without a label - like how many CDs to print and more!

Pre-Order "Fool's Tomorrow" https://soundescapeagency.com/product/sicksensefoolstomorrowcd/

Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠⁠https://csquared.info/?page_id=312⁠

Keefy came on to chat about advertising - we're talking all platforms here! Social media, print magazine, digital magazine - we talk about them all. When is your band at a state where advertising will actually benefit you? When is it a waste of time and money? Optimize your advertising know-how on this episode of C-Squared!

Check out Ghost Cult Magazine: https://www.ghostcultmag.com/

Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠https://csquared.info/?page_id=312⁠

We won't bury the lead - JJ is very "Pro-PR" - but it may not be for the reasons you think. Sure you can pitch your own music, but what other impact might a PR offer to your campaign. From scheduling, providing an outside perspective, and more, JJ spoke to those "hidden" benefits that hiring a PR can have for your project.

Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠https://csquared.info/?page_id=312⁠

The C-Squad is at it again! Holly came to chat with Curtis and Aliyah to reveal some tips on how to target and run your own PR campaign, if you're not ready to outsource that yet.

Ready to outsource? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠https://csquared.info/?page_id=312⁠

Starting a music blog comes with its own challenges, and Andrew Voigt has faced them head on by starting his own niche black metal webzine in the beginning of this year. Tune in to hear just how niche his website is, why it is that way, and what goes into starting a quality music blog.

Check out Blacforje Magazine:

https://www.blacforjemagazine.com/

If you need PR C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠https://csquared.info/?page_id=312⁠

Peter De Reyna returns, this time to discuss the complexities and expenses of touring - internationally! As a tour and band manager, he observes with a unique perspective when going on tour with his band Seven Spires. In this episode we get into the logistics and planning of their recent European tour.

Check out Peter De Reyna's management and consultation services:

https://dereynamanagement.com/

Check out Peter De Reyna's band Seven Spires:

https://open.spotify.com/artist/2lP1T5oI2BjkLq9axMhG2o?si=eE1peWLzRBu8PGt8eE-2sg

If you need PR C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

Learn More: ⁠https://csquared.info/?page_id=312⁠