Heavy Business

Heavy Business

By C Squared MusicBusinessMarketing
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Heavy Business episodes

  • 336 - Pete Rizzi & Coosh (Who On Earth) - A Grassroots Uprising

    These guys from Who On Earth and we had a very enjoyable conversation about starting a band from scratch, what they've done and how they have priorotized their marketing. Find out what they've learned and what they think are the most important takeaways!


    Check them out https://whoonearththeband.com/


    If you need PR C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

    Learn More: ⁠https://csquared.info/?page_id=312⁠

    40 min
  • 335 - Wolfgang Rott (CMM/SAOL) | A Music Industry Retrospective

    With a few decades of deep knowledge in the industry, Wolfgang Rott offers a breadth of insight into the changes the music industry over the years in distribution, promotion, PR and more. From Iron Maiden to 70,000 Tons of Metal, join us on this deep dive to uncover pearls of wisdom from an incredibly knowledgeable industry professional.


    Learn more about CMM & SAOL https://www.cmm-marketing.com/


    If you need PR C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

    Learn More: ⁠https://csquared.info/?page_id=312⁠

    38 min
  • 334 - Jon Freeman (Freeman Promotions): The Changing Landscape of Music PR

    We were stoked to have our friend and colleague Jon Freeman for this episode! Think PR is irrelevant? Think again! We dive into how PR works today, playlisting, influencers, social media and more. We really get into the weeds of what PR is and how you can take the best advantage of the PR opportunities you have so tune into this episode and let us know if you have any questions!


    Follow Jon Freeman!

    https://www.instagram.com/freemanpromos/

    https://www.facebook.com/FreemanPromotions/


    If you need PR C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. 

    Learn More: https://csquared.info/?page_id=312

    41 min
  • 333 - Ian Chainey (Stereogum): How to Listen to Music Part 2

    Hop in our time machine back to hear how music journalism was done in the 1890's! Podcast friend, journalist Ian Chainey, came back on the podcast to continue through this book and discuss how these principles apply today. What is the role/responsibility of a music journalist? What does Greek mythology have to do with it?


    Check out the book: "How To Listen To Music" (published 1895) for free on youtube!

    https://www.youtube.com/watch?v=nBWAirPIDqg


    54 min
  • 331 - Holly Royle (C-Squared & Friends): Writing The Perfect Band Bio

    Holly Royle, Curtis and Aliyah talk about the keys to writing a GREAT bio, and why you need one! Learn what you need to include, how to explain your sound, and more.


    Holly Royle is one of our PR experts, a writer, and also plays in the band Disconnected Souls. Check out her latest music video:

    https://youtu.be/P9zItqDZAGQ


    Need a bio written? Contact us:

    https://csquared.info/?page_id=391

    28 min
  • 330 - Dean Lamb (Archspire): Developing Your Party

    Dean Lamb from ARCHSPIRE made some time on their recent EU tour to speak to Curtis and Aliyah about SO MANY great things. Archspire is a highly DIY band, and do so much for themselves. We really dug in to get some of their wisdom on what may be THE secret to making meaningful "content." Also, do JUNOs/Awards matter? Which personnel should bands hire first? How do you make a great show/tour package that brings an audience? All this and more on today's episode.


    ON TOUR NOW with WHITECHAPEL - Get tickets:

    https://whitechapelband.com/?fbclid=IwAR0_kKnmu6XuCBc2b1Ef-o5gY5OWn_t6apMEDowofWgLMIfYZOtSXXZEQXk#tour


    Check out their YouTube

    https://www.youtube.com/Archspiremetal

    44 min
  • 329 - Liv Kristine: Be Courageous!


    The queen of Scandinavian gothic metal is back with a new album, River of Diamonds! She shared some of her story with us, from her early days to now. Through discovery, teaching, yoga, and more, hear about the things that kept Liv inspired over the years. We also got to dive a bit deeper on her beautiful new album and the stories behind it! She also gave some sage advice about what to look out for on the business side of things.


    LIV KRISTINE River of Diamonds is releasing April 21 via Metalville Records.


    Pre-Order your copy now!

    https://livkristine.net/index.php/shop/

    https://livkristine.lnk.to/RiverOfDiamonds

    36 min
  • 328 - NJ Borreta (DadBod Production House): The Business of Getting Artist Funding

    NJ provides Artist/Musician/Band consulting and solutions for PR, EPK, graphic design, release planning and grant writing (for Canadian bands) with his company DadBod Production House. Tune in to hear what goes into each of these services and a new idea he has that might help YOUR band.


    Follow DadBodProductions

    https://www.facebook.com/DADBODPRODUCTIONHOUSE/


    #musicbusiness


    42 min
  • 327 - Jeremy Saffer: The Keys To Music Photography

    You have heard us stress innumberable times how important it is to have GREAT photography, so we sat down with one of the best. Besides being the editor-in-chief for Outburn magazine, Jeremy Saffer is an extremely talented photographer with a star-studded client list. From Alice Cooper & Ghost, to Lzzy Hale and Maria Brink, he has photographed so many greats and offers invaluable insight on the subject. We got to hear how he got started, his journey in photography, and takeaways for both aspiring photographers, and musicians getting professional photos taken.


    Prints, Workshops and more!

    https://store.jeremysaffer.com/

    53 min

About Heavy Business

From the publisher's feed

Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music!