Heavy Business

Heavy Business

By C Squared MusicBusinessMarketing
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Heavy Business episodes

  • 397 - Justin Roth (WAR CURSE) - ALL THINGS MERCH: Design, Printing, Selling Etc.

    Nerding out about MERCH! Justin has 10-15 years of experience in graphic design (for OBITUARY, EXODUS and more) and merch creation (Screenprinting, embroidery, DTG) - Tune in to hear us go through a LAUNDRY LIST of merch concerns and pro tips.

    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    53 min
  • 396 - Greg Kennelty (Metal Injection, Embalmer Records): Successful Metal Journalism & Starting a Label

    Greg Kennelty joins Cori and Aliyah to talk about his new label, Embalmer Records - "a record label focused on unearthing and preserving classics from across the metal genre." We also chat about what keeps a site like Metal Injection going strong, when we see many other metal sites folding.


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    40 min
  • 395 - Top 5 Music Industry Scams with Ian Chainey (STEREOGUM)

    Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunities


    Read Ian's Column:

    The Black Market: The Month In Metal - Stereogum


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    29 min
  • 394 - Belgian Jasper: Discussing AI's Role in Art and Music

    Is AI something we should try to keep out of art and music, or is it just one more of many tools being used in art and music today? From working in technology for many years, Jasper brings nuanced thoughts and rationale to the conversation.

    Check out Jasper's YouTube channel! https://www.youtube.com/c/belgianjasper

    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    52 min
  • 393 - Cori Westbrook #3: Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth

    Specific examples, explanations of ROI and why ads cost so much, and even MORE if you don't have some key pieces in place. And also, sourdough tips.


    Expounding on this blog article:

    https://csquared.info/beyond-paid-ads-why-emerging-musicians-should-focus-on-organic-growth/


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    29 min
  • 392 - Duncan Evans: DIY Albums, Tours, Promo + More!

    UK-Based musician Duncan Evans chatted with us about his upcoming release strategies. Tune in to see what tips you can pick up for your next release.


    Check out Duncan Evans

    https://www.duncanevans-music.co.uk/


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    34 min
  • 391 - Emma Kramer-Rodger: FLUTES + Sound Design for Video Games & Film

    Bio:

    Emma has over twenty years of playing experience, and has received national recognition from the Royal Conservatory of Music in Canada.  Although flute has been her main focus for many years, in university she developed a love of video game music and sound. She began to expand upon those skills and now splits her time working as a sound designer and editor, a session musician and as a flute folk metal solo artist under the name Ember Belladonna.

    ​

    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    34 min
  • 390 - Cori Westbrook (C-Squared, KNOTFEST, RPM): Exclusive Premieres No Longer Ideal?

    C-Squared cofounder Cori Westbrook and Aliyah dive into a recent blog post from the C-Squared blog about exclusive premieres, why they are a dying practice, and what you can do instead!

    Read the blog post

    https://csquared.info/rethinking-the-strategy-why-premiering-your-track-or-video-on-a-website-might-not-be-ideal/

    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.

    ⁠https://csquared.info/contact-us/

    20 min
  • 389 - Randy Ojeda (Music Lawyer): Legal Fundamentals For ALL Musicians

    In today's episode, Randy talks about the seminar "Legal Fundamentals for Musicians" - and why legal issues matter to all bands: professional, solo, or passion projects - and what you can do to protect your music and your legacy.

    LEARN MORE:

    https://csquared.info/seminar-legal-fundamentals-for-musicians/

    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    37 min

About Heavy Business

From the publisher's feed

Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music!