Heavy Business

Heavy Business

By C Squared MusicBusinessMarketing
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Heavy Business episodes

  • 376 - Keefy (Ghost Cult Magazine): What PR Strategy is Best for Your Band?

    Surprise drops, 5-month campaigns, and everything in between - we discussed the different strategies we've been seeing, from big-time bands to artists just starting out. Which one suits your band's next release?


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    39 min
  • 375 - Dave Neabore (Dog Eat Dog): Looking Out for Yourself in the Music Industry

    From starting on a major label, to making their own music videos, hear what Dave Neabore has to say about Dog Eat Dog's career, and what advice he has for rising artists.


    Get your copy of DOG EAT DOG's new album "Free Radicals" now!

    https://dogeatdog.lnk.to/FreeRadicals


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    37 min
  • 374 - Miss Krystle (Top Music Attorney): How Legal Mistakes Can Cost Your Band Everything

    Miss Krystle came on the podcast and generously shared a ton of knowledge about music law, including copyright registration, label contract red flags and more.


    Check out her site

    https://topmusicattorney.com/


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    35 min
  • 373 - Ian Chainey (Stereogum): Industry News, AI Journalism, and Everything Falls on Artists

    Ian Chainey, Curtis, and Aliyah chat about bandcamp changes, AI journalism, crowd-sourcing decision making, the IT factor, and sick riffs in this latest episode of Heavy Business.


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    56 min
  • 372 - Kragen Lum (Heathen, Nuclear Blast): An Insider Look at Record Label Project Management

    From artist management, running a bedroom label, project managing for one of the biggest metal labels and more, we got some valuable insight into the world of Kragen! Get an insider look at how record labels set up releases, and pick up what you can expect to be able to DIY vs what can come from working with a label. What does the physical product market look like nowadays (CD, vinyl, cassette?), what makes artists desirable to work with, what should artists look for in management, and more!

    See HEATHEN at their upcoming shows:

    October 13 @ The Cornerstone - Berkeley, CA
    October 15 @ LA Gates of Metal Festival - The Garden Amphitheater - Garden Grove CA

    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    49 min
  • 371 - Anne Catherine Swallow (Atomic Fire, Feat First Management): The 3 BEST Ways To Market Your Band

    A woman of many hats, Anne Catherine Swallow is a product manager at Atomic Fire, as well as being part of the management team for EPICA, INSOMNIUM, and SEPULTURA at Feat First Management. We were so grateful to have her insights on how some of the best bands in the scene operate, and how the same principles can apply to every band, even yours! 


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    47 min
  • 370 - Tommy Victor (Prong): Is The Music Industry so Different Now?

    Tommy gave a lot of insights into the music industry, how it has changed over the years, and how it may still be the same. Networking and touring feature in the conversation, as well as the importance of video and radio. We also discuss what labels do for bands, and why indie labels may better for metal to this day. We covered a lot of ground in not too much time, so definitely tune in to see what you can learn from Tommy!


    PRE-ORDER "STATE OF EMERGENCY" PRONG- State of Emergency / Limited Edition Red Black Marbled LP / PRE-ORDER RELEASE DATE 10/06/2023 (napalmrecordsamerica.com)


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    21 min
  • 369 - Kyle Edissi (Heathen, Invicta): Networking and How to Annoy Everyone on Tour

    Kyle has traveled around the world on tour with Heathen, and some also with his own band Invicta. From playing big or small stages, how professionals behave on tour, and more, we got some insight into the world of a touring musician.

    CHECK OUT INVICTA ON TOUR:



    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    43 min
  • 368 - Mattias Sippola & D'wayne Murray (Atavistia): Touring & Promo as an Indie Band

    The boys from Atavistia came on to talk about their recent regional tour, and their upcoming tour with Skálmöld & Metsatöll! We also went over Bloodblast distribution, writing better songs, and favorite film scores.


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


    31 min
  • 367 - Milton Mendonça (ProgPower USA): More Nuances in Running A Major Metal Festival

    He's back, and we're talking more about ProgPower USA XXII! From the topic of booking lesser-known and USA-based bands, to culture and the legacy of the festival, join us for another in depth chat with Co-Promoter Milton Mendonça. Hear about how bands like Circus Maximus and Seven Spires got booked, learn about the combination of factors that go into selecting the lineup, and more.


    Day 2 Tickets

    ProgPower USA XXII Day 2 Tickets Sep 07, 2023 Atlanta, GA | Ticketmaster


    Day 1 Tickets

    ProgPower USA XXII Day 1 Tickets Sep 06, 2023 Atlanta, GA | Ticketmaster


    Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

    50 min

About Heavy Business

From the publisher's feed

Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music!